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Consumer Health in Australia

  • ID: 2510019
  • Report
  • October 2020
  • Region: Australia
  • 122 pages
  • Euromonitor International
Consumer health is expected to see slightly higher current value growth in 2020 than was seen the previous year. One of the factors dictating growth in this year is expected to be COVID-19. As news about the virus emerged in the country, consumers began panic-buying at the beginning of March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, immunity-boosting vitamins and dietary supplements and sleep aids, for fear of shortages.

The publisher's Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Stockpiling in March is offset by slowdown as COVID-19 restrictions are eased
  • Growth limited by the lack of flu cases, mainly as a result of COVID-19
  • Brand extensions and advertisements are seen from the top players
RECOVERY AND OPPORTUNITIES
  • Stable growth forecast, driven by antihistamines/allergy remedies
  • Changes in the environment, attitudes and knowledge set to contribute to growth
  • New product development expected to stimulate growth
CATEGORY DATA
  • Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 15 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 17 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Opposing forces impact digestive remedies
  • Continued dynamic growth for proton pump inhibitors
  • A change at the top as Zantac is withdrawn
RECOVERY AND OPPORTUNITIES
  • Rebound expected from 2021 as H2 blockers sees a better performance
  • Both the older and younger populations set to support growth
  • More younger consumers expected to turn to preventative measures
CATEGORY DATA
  • Table 18 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 19 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Several factors related to COVID-19 contribute to growth
  • Ban on nicotine-containing e-cigarettes set to increase sales
  • Nicorette maintains its dominance due to wide availability and a good reputation
RECOVERY AND OPPORTUNITIES
  • The shrinking potential user base set to limit growth
  • Other NRT expected to drive growth with new product developments
  • COVID-19 set to have a small but lasting impact
CATEGORY INDICATORS
  • Table 24 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 25 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 26 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 28 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 29 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 30 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • More consumers have sleep problems due to COVID-19 and seek help
  • Sleep disorders and the greater willingness to seek help contribute to growth
  • Herbal/traditional players offer competition to the leader Dozile
RECOVERY AND OPPORTUNITIES
  • Herbal/traditional products expected to contribute to continued growth
  • Government review likely to lead to fewer sleep problems, but this will take time
  • Scheduling changes set to provide opportunities for growth
CATEGORY DATA
  • Table 31 Sales of Sleep Aids: Value 2015-2020
  • Table 32 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 33 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 34 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 35 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 36 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • More time spent on screens for work and entertainment contributes to growth
  • Dry eye disease contributes to the growth of standard eye care
  • The top players grow their shares as consumers seek familiar brands
RECOVERY AND OPPORTUNITIES
  • Increasing use of digital devices expected to maintain growth
  • Standard eye care set to be boosted by the ageing population
  • Allergy eye care to grow due to the longer allergy season and rising allergen levels
CATEGORY DATA
  • Table 37 Sales of Eye Care by Category: Value 2015-2020
  • Table 38 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 40 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 41 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Little impact on the growth rate from COVID-19, despite early stockpiling by some
  • Designs to appeal to children help to maintain growth
  • Elastoplast and Band-Aid remain popular trusted wound care brands
RECOVERY AND OPPORTUNITIES
  • Growth expected to be driven by active people and the elderly
  • Players will need to innovate to maintain growth in a mature category
  • Offering products with a natural positioning could be a route to growth
CATEGORY DATA
  • Table 43 Sales of Wound Care by Category: Value 2015-2020
  • Table 44 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 46 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 47 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Vitamin C sees growth early in the pandemic, followed by multivitamins
  • Growth hampered by new regulation and the closure of borders
  • Blackmores and Swisse move closer to the leader
RECOVERY AND OPPORTUNITIES
  • Solid growth as some new consumers maintain the habit of taking vitamins
  • Launches focused on easy consumption and immunity set to contribute to growth
  • Celebrity ambassadors used to raise the profile of brands and boost sales growth
CATEGORY DATA
  • Table 49 Sales of Vitamins by Category: Value 2015-2020
  • Table 50 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 51 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 52 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 53 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 54 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Conflicting trends lead to slightly slower value growth
  • Clearer labelling contributes to better understanding amongst consumers
  • Rising demand for immunity products and new launches drive sales for players
RECOVERY AND OPPORTUNITIES
  • Strong growth for products targeting specific problems, such as probiotics
  • Product revamps and launches set to drive growth
  • Increase expected in sales via e-commerce due to company investment
CATEGORY DATA
  • Table 56 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 57 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 58 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 59 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 60 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 61 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Supplement nutrition drinks drives growth due to greater concern for health
  • Difficulties for weight loss brands lead to the launch of total wellness offerings
  • Herbalife maintains its lead, but other players see better performances
RECOVERY AND OPPORTUNITIES
  • Supplement nutrition drinks expected to continue to drive growth
  • Trend towards healthy lifestyles set to limit growth opportunities
  • Drugstores/parapharmacies and e-commerce likely to continue to grow
CATEGORY DATA
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Active lifestyles contribute to growth, with a move seen to e-commerce
  • Younger men are looking to improve their physique through sports nutrition
  • Vitaco has two strong brands and remains active during lockdown
RECOVERY AND OPPORTUNITIES
  • Sports protein products will need to address the challenge from sports non-protein
  • Plant-based protein set to play a greater role
  • New legislation could impact some products and sales in the forecast period
CATEGORY DATA
  • Table 69 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Little impact on the growth rate from COVID-19
  • Herbal/traditional topical analgesics grows well from a low base
  • Blackmores and Swisse suffer from the loss of daigou
RECOVERY AND OPPORTUNITIES
  • High growth for herbal/traditional sleep aids as lives become more hectic
  • A holistic approach to health set to contribute to growth
  • Potential for CBD products if down-scheduling is agreed
CATEGORY DATA
  • Table 75 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 76 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 78 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 79 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 80 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Closure of borders leads to plummeting growth for paediatric vitamins and dietary supplements
  • Stockpiling seen in some categories, although this is short-term
  • Pharmacare Laboratories maintains its lead despite the challenge from product withdrawal
RECOVERY AND OPPORTUNITIES
  • Slower but still solid growth expected for the forecast period
  • Vitamins and dietary supplements will remain important for children’s development
  • Innovation likely to remain important to stay ahead
CATEGORY DATA
  • Table 81 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 83 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 84 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 85 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 86 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 87 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Strong growth in some categories in the early stages of COVID-19 corrects later in the year
  • Antiparasitics/lice treatments struggles due to lice resistance and school closures
  • Multinationals dominate due to their global scale and well-known and trusted brands
RECOVERY AND OPPORTUNITIES
  • Ageing population set to contribute to growth
  • New product development expected to be important due to maturity
  • Potential for private label growth
CATEGORY DATA
  • Table 88 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 89 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 91 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 92 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 93 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 94 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Although consumers start to stockpile analgesics, purchasing limits are put in place
  • Acetaminophen sees conflicting trends
  • GSK and Reckitt Benckiser maintain their strong lead with new launches
RECOVERY AND OPPORTUNITIES
  • Solid growth expected thanks to new product development
  • Acetaminophen and ibuprofen set to remain the most popular analgesics
  • Change in scheduling likely to have a modest impact in 2021
CATEGORY DATA
  • Table 95 Sales of Analgesics by Category: Value 2015-2020
  • Table 96 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 97 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 98 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 99 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 100 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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