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Consumer Health in Australia

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    Report

  • 134 Pages
  • September 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2510019
Sales of consumer health have risen in current value terms in 2025, with vitamins and dietary supplements and sports nutrition being key growth drivers. Aggregate categories such as herbal/traditional products, allergy care and paediatric consumer health have performed similarly well. OTC consumer health has registered a strong performance in 2025 in current value terms, with cough, cold and allergy (hay fever) remedies registering the most dynamic growth.

The Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • 2025 Key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on chronic pain shaping demand for OTC analgesics
  • The competitive landscape within analgesics is shaped by strategic business restructuring, consumer demand and community involvement in 2025
  • Scheduling changes and mergers impact pharmacies
PROSPECTS AND OPPORTUNITIES
  • Analgesics set to remain in demand with further innovation epxected
  • Australian Government prioritises accessibility of healthcare solutions
  • CSR and sustainability developments come to the fore
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Extended flu and allergy seasons boost demand
  • Allergic rhinitis (hay fever) remains highly prevalent in Australia
  • Johnson & Johnson leads but faces mounting competition
PROSPECTS AND OPPORTUNITIES
  • Focus on self-medication set to fuel healthy growth over the forecast period
  • Digital tools helping consumers to track symptoms and improve outcomes
  • Players focusing on new packaging recycling initiatives
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digestive remedies benefits from heightened focus on the importance of gut health
  • Australian shoppers stick to tried and tested brands
  • Supermarkets and pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
  • Demographic, lifestyle and health-related factors set to boost demand for laxatives
  • Local consumers becoming more proactive in identifying and tracking diestive issues
  • Increasing GLP-1 usage could have a positive impact on the category
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers are seeking a diverse range of treatments for skin health issues
  • Competitive landscape remains highly fragmented
  • Pharmacies dominate with a grwing focus on omnichannel strategies
PROSPECTS AND OPPORTUNITIES
  • Increasing consumer awareness creating demand and inspiring innovation
  • Healthtech aims to destigmatise taboo topics in men’s health
  • Herbal/traditional products attracting interest in treating headlice
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand remains strong as Australia pushes towards a smoke-free future
  • Competition sees a shake up as Haleon divests its global NRT portfolio
  • Pharmacies benefit from a major overhaul of Australia’s vaping laws
PROSPECTS AND OPPORTUNITIES
  • Ease of access to NRT smoking cessation aids likely to ensure steady demand
  • Digital developments helping smokers on the path to quitting
  • New vaping laws could benefit sales of NRT smoking cessation aids
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stress, anxiety and sleeping problems a growing concern for Australians
  • Sleep aids faces competition from vitamins and dietary supplements
  • New product development addresses specific needs such as recovery from jet lag
PROSPECTS AND OPPORTUNITIES
  • Demand set to benefit from growing focus on the importance of a good night’s sleep
  • Focus shifting to novel ingredients and innovative formulations
  • Women’s health and wellbeing under the spotlight
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifting lifestyle patterns and increased screen time boosting sales of eye care
  • International players lead with a wide portfolio of products
  • Pharmacies dominate thanks to a trusted position and a broad product range
PROSPECTS AND OPPORTUNITIES
  • Eye care to benefit from focus on hygiene and preventative care
  • Consumers looking for healthy eyes that also look great
  • Social responsibility efforts a growing focus of eye care companies
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sticking plasters/adhesive bandages remains the key focus of demand
  • Elastoplast and Band-Aid continue to compete closely for the lead
  • Chronic Wound Consumables Scheme officially launched in June 2025
PROSPECTS AND OPPORTUNITIES
  • Moderate growth anticipated for wound care over the forecast period
  • Partnering with athletes and sports sponsorship to remain a key marketing tool
  • Strategic restructuing of pharmacies likely to pose a threat to supermarkets
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for vitamins continues to rise despite economic pressures
  • Personalised blends, strategic shake-ups and new product development shape the competitive landscape
  • Consolidation of the pharmacies channel sparks strategic retail shifts
PROSPECTS AND OPPORTUNITIES
  • Vitamins set for continued growth but the market faces increasing scrutiny
  • Hyper-personalised nutrition set to become more mainstream over forecast period
  • TGA announces intention to tighten labelling standards for large-format multivitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers seeking solutions for emotional, digestive and holistic health
  • Local brands benefit from their reputation for safety, quality and transparency
  • TGA continues to ensure the quality, safety and efficacy of listed medicines in 2025
PROSPECTS AND OPPORTUNITIES
  • Sales set to focus on digestive and mental health, brain function, joint support and immunity
  • Market opportunities exist for omnichannel innovation and direct-to-consumer sales
  • Regulatory headwinds could lead to alternative delivery systems
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rapid rise of prescription weight loss drugs hits demand for weight management and wellbeing
  • Competition remains a healthy mix of local, international and specialist players
  • Pharmacies and direct selling remain the leading distribution channels
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing will need to adapt to survive
  • How Eucalyptus is redefining weight management and wellbeing
  • Despite society’s obsession with weight, experts urge compassion and caution
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Australia’s sports nutrition market continues to thrive
  • Vitaco Health strengthens its leadership through new innovations
  • Sports nutrition sees strong sales through retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition to continue evolving to meet a variety of needs and lifestyles
  • Rollout of same-day delivery could drive further push towards e-commerce
  • Local manufacturers target GLP-1 users through targeted nutrition innovation
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products gain prominence as brands launch new products
  • Leading players at the forefront of innovation in formulations, formats and quality
  • Herbal/traditional products benefit from strong and expanding distribution presence
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products set to gain prominence
  • Labelling standards likely to tighten over the forecast period
  • Herbal/traditional products expected to face cross-category competition
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand grows on the back of rising awareness of preventative care
  • New product launches drive growth in paediatric consumer health in 2025
  • Australia the “world’s allergy capital” driving growth in paediatric allergy remedies
PROSPECTS AND OPPORTUNITIES
  • Wellness movement and focus on allergies set to be key growth drivers
  • Declining birth rates set to reshape the market and brand strategy in Australia
  • Health concerns raised around melatonin supplements for children
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030