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Consumer Health in Australia

  • ID: 2510019
  • Report
  • Region: Australia
  • 102 pages
  • Euromonitor International
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Consumer health in Australia saw a considerable acceleration in growth in 2019 as demand increased across numerous categories due to rising consumer spending and strong demand among an affluent urban consumer base. Many of Australian’s urban consumers are struggling under the pressures of increasingly busy lifestyles, longer working hours and more stressful social lives, with long commute times and rising levels of air pollution also placing pressure on their health.

The author's Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Australia

List of Contents and Tables
Executive Summary
Positive Growth in Consumer Health As Rising Spending and Stressful Lifestyles Underpin Demand
Maturity in Various Key Categories Continues To Suppress Sales Growth
Strong Local Companies Vie With Major Multinational Pharma Players for Leadership
Few Changes Seen As Retail Distribution Remains Stable
Positive Growth To Be Based on Population Growth, Rising Incomes and Innovation
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Combination Products Continues To Suffer From the Up-scheduling of Codeine Products
Gsk-pfizer Joint Venture Likely To Go Ahead, Influencing Sales of Analgesics
Private Label Gains Ground Due To Rising Demand Among Price-sensitive Consumers
Competitive Landscape
Gsk Consumer Healthcare Benefits From Its Merger With Pfizer
Aspen Pharma and Alphapharm Gain Control of Cartia and Dymadon
Aft Pharmaceuticals Registers Strong Sales Growth From A Low Base
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Prevalence of Sleep Disorders Support Growth in Sleep Aids
Official Response To Sleep Deprivation Crises Presents Challenges and Opportunities
Herbal/traditional OTC Sleep Aids Remain the Most Popular Products
Competitive Landscape
Key Pharmaceuticals Heads A Strong Field of Local Players
Herbal/traditional Products Remain Prominent Among the Leading Names in Sleep Aids
Private Label Continues To Struggle To Make An Impact in Sleep Aids
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Higher Incidence of Colds and Flu Supports Category Growth
Sales of Antihistamines/allergy Remedies (systemic) Suffer From Dry Weather
Up-scheduling of Combination Products Containing Codeine Continues To Impact Sales
Competitive Landscape
Johnson & Johnson Continues To Lead Due To the Popularity of Its Various Brands
Bayer Maintains Its Second Position Due To Strong Demand for Its Leading Brands
Sanofi-aventis' Rebrand of Telfast A Response To High Levels of Competition
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Dermatologicals Continues To Register Positive Growth Despite Maturity of Demand
Ageing of the Australian Population Set To Be Positive for Growth in Dermatologicals
Headlice Epidemic Positive for Sales of Antiparasitic/lice (head and Body) Treatments
Competitive Landscape
Major Multinational Companies Remain Dominant in Sales of Dermatologicals
the Launch of Nyda Express Promises To Revolutionise Antiparasitics/lice Treatments
Antifungals Benefits From the Launch of New Products
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales Growth in Digestive Remedies Supported by the Ageing of Australia's Population
Proton Pump Inhibitors Could Be Affected by New Guidelines and Recommendations
Lifestyle Factors Likely To Continue Supporting Growth in Sales of Digestive Remedies
Competitive Landscape
the Shift Towards the Preventive Approach To Digestive Health Presents Challenges
Alphapharm Debuts in the Leading Position in Digestive Remedies
Strong Growth Recorded by Care Pharmaceuticals As Its Hydralyte Brand Sees Growth
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Increased Screen Time Contributes To the Rising Prevalence of Health Problems
Australia's Ageing Population Likely To Support Growth and Eye Care
Rising Incidence of Allergies Likely To Promote Growth in Allergy Eye Care
Competitive Landscape
Alcon Laboratories Holds Its Leading Position Despite Changes in Its Product Range
Allergan's Several Popular Brands Support Its Second Leading Position in Eye Care
High Degree of Concentration and Dominance of International Brands Define Eye Care
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Consistently Positive Growth As Increasing Numbers of Australians Quit Smoking
Young Australians Taken Up Smoking Far Less Than Previous Generations
Australia's Vaping Ban Under Pressure From Tobacco Industry Lobby Groups
Competitive Landscape
International Companies Continue To Dominate Category Sales
2019 Sees Perrigo Australia Invest in Its Nrt Smoking Cessation Aids Portfolio
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care Remains A Highly Mature Category With Limited Growth Potential
Active Lifestyles and High Levels of Participation in Sport Support Demand
Innovation Likely To Spur Growth in Wound Care During the Forecast Period
Competitive Landscape
Beiersdorf's Marketing Campaigns Continue To Pay Dividends As It Leads Wound Care
Nutricare Shakes Up Wound Care With the Launch of Its Innovative Patch Brand
Children Targeted As Wound Care Players Seek To Expand Their Consumer Bases
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Prevalence of Active Lifestyles Contributes To Strong Demand for Sports Nutrition
Sports Protein Products Likely To Remain the Dominant Sports Nutrition Category
Sports Nutrition Evolves To Cater for Consumers With Plant-based Diets
Competitive Landscape
Leading Player Vitaco Re-brands Its Musashi Range of Sports Nutrition Products
Protein/energy Bars Continues To Register Growing Interest From Major Players
Mainstream Products Catering To Everyday Demand Continue To Take Hold
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Impending Regulation of Alternative Medicine Practitioners To Influence Sales of Dietary Supplements
Sales Growth in Fish Oils/omega Fatty Acids Marginally Slower in 2019
Product Positioned As Calming, Soothing and Promoting Relaxation Continue To Boom
Competitive Landscape
Swisse Remains the Most Popular Brand in Dietary Supplements
Immune System Support Continues To Attract the Attention of Many Consumers
Probiotics Remain Among the Most Popular Dietary Supplements for Australians
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Chinese Consumers Remain Highly Influential in A Moderately Growing Category
Media Reports Questioning the Efficacy of Vitamins Continue To Suppress Sales
Limited Innovation As Companies and Brands Continue To Focus on Their Core Products
Competitive Landscape
Swisse Wellness Maintains Its Leading Position Through Innovation and New Launches
Celebrity Endorsements Remain A Popular Marketing Strategy in Vitamins
New Entrants Likely To Continue Being Seen in Vitamins During the Forecast Period
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
More Holistic Approach To Weight Loss Continues To Suppress Sales
Supplement Nutrition Drinks the Only Category To Conform With the Prevailing Weight Loss Trends
Changes Continue To Be Seen in the Retail Distribution of Weight Management and Wellbeing
Competitive Landscape
Herbalife Leverages Its Direct Selling Model To Retain Category Leadership
Pharmacare and Nestlé Continue To Challenge Herbalife's Leading Position
A More Comprehensive Approach To Weight Loss To Become Essential for Success
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumer Preference for Herbal/traditional Products To Continue Spurring Growth
Ongoing Regulation of Alternative Medicines Set To Influence Category Growth
Topical Analgesics/anaesthetic and Sleep Aids Set To Lead To Forecast Period Growth
Competitive Landscape
Fragmentation the Result of A Highly Diverse Range of Products
Local Players Hold Their Own by Appealing To Consumer Demand for Natural Products
Private Label Remains A Minor Presence in Herbal/traditional Products
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Sales Dominated by Paediatric Vitamins and Dietary Supplements
Immune Support and Digestive System Support Still the Most Common Products
Innovation Remains the Key To Success in Paediatric Consumer Health
Competitive Landscape
Pharmacare's Focus on Innovation Ensures That It Maintains Category Leadership
By-health Remains A Dynamic Player in An Increasingly Competitive Category
Private Label Gains A Foothold in Basic Categories of Essential Products
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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