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Luxury Writing Instruments and Stationery in South Korea

  • ID: 2510027
  • Report
  • January 2021
  • Region: South Korea
  • 20 pages
  • Euromonitor International
This category has been stagnating for several years, with no growth momentum nor significant declines. COVID-19 only served to weaken already limited demand, and the category dropped into negative growth territory. High-quality luxury writing instruments and stationery were traditionally used and purchased as gifts in South Korea, with demand soaring on special occasions such as Teacher’s Day. However, the anti-bribery legislation that came into effect in November 2016 dampened the performance.

The Luxury Writing Instruments and Stationery in South Korea report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Writing Instruments and Stationery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic weakens already lacklustre performance
  • COVID-19 limits gifting opportunities
  • Players increase focus on more profitable areas
RECOVERY AND OPPORTUNITIES
  • Writing instruments increasingly side-lined
  • Personalisation increasingly important for gifting purposes
  • Digitalisation to continue eroding demand
CATEGORY DATA
  • Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
  • Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
  • Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
  • Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
  • Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on luxury goods
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for luxury goods?
MARKET INDICATORS
  • Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
  • Table 9 Sales of Luxury Goods by Category: Value 2015-2020
  • Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
  • Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
  • Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
  • Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
  • Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
  • Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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