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Tissue and Hygiene in Colombia

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    Report

  • 51 Pages
  • March 2023
  • Region: Colombia
  • Euromonitor International
  • ID: 2511926
Retail value sales of tissue and hygiene recorded substantial growth in value terms in 2022. The global rise in the cost of raw materials and global supply disruptions had an important role in the performance of tissue and hygiene products during the year. All categories suffered price increases, with this being a key driver of value growth in most of them. Consumers felt these increases in their pockets and many shifted to economic options offered by hard discounters.

The analyst's Tissue and Hygiene in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN COLOMBIA

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Amid inflationary pressures, consumers prioritise basic necessities
  • Dual products make their debut, catering to middle-aged women
  • Leading players offer segmented ranges
PROSPECTS AND OPPORTUNITIES
  • Inflationary pressures likely to continue to affect demand in 2023
  • Innovation supporting category growth
  • Eco-friendly products still niche, but expanding offer for consumers
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Inflationary pressures boost demand for private label nappies/diapers/pants
  • Parents take advantage of more time spent at home to potty train their children
  • Productos Familia Sancela leaves the product area and Tecnoquímicas takes over the lead
PROSPECTS AND OPPORTUNITIES
  • Decline in birth rates poses ongoing threat to volume growth
  • Reusable nappies/diapers taking time to gain consumer acceptance
  • E-commerce set to play an ever more important role in the nappies/diapers/pants landscape
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Inflationary pressures contribute to strong value increase
  • E-commerce emerging channel for incontinence products
  • More and more consumers opt for reimbursement adult incontinence products as prices soar
PROSPECTS AND OPPORTUNITIES
  • Ageing population brings opportunities for growth
  • Comfort and discretion to drive innovation in the category
  • Rivals seeking to gain ground through innovation and segmentation
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Lack of clarity relating to Colombian Health Benefits Plan
PROSPECTS AND OPPORTUNITIES
  • Growing demand to spur sector development
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Declining consumer purchasing power negatively affects demand for wipes
  • Baby wipes remains cornerstone of category
  • Productos Familia Sancela provides wide-ranging offer
PROSPECTS AND OPPORTUNITIES
  • Lasting rise in hygiene-consciousness
  • Economic and environmental concerns remain obstacles for growth
  • Arruru baby wipes likely to gain value share at the expense of both private label and name-brands
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Inflationary pressures contribute to strong value increase in sales of retail tissue
  • Private label segment holds largest value share
  • Paper towels continue to show positive growth
PROSPECTS AND OPPORTUNITIES
  • Cost-of-living pressures likely to temper growth in demand for retail tissue
  • Development of B2C digital strategies
  • Ample room for growth in the eco-friendly segment
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN COLOMBIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Conditions ease but obstacles remain
  • Increased price-sensitivity in away-from-home and retail
  • Strong retail presence supports leading position of Familia Sancela
PROSPECTS AND OPPORTUNITIES
  • Recovery of business, travel and horeca to take some time
  • People retain hygiene-focused practices
  • Ageing population provides strong scope for further growth
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027