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Tissue and Hygiene in Ecuador

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    Report

  • 43 Pages
  • March 2023
  • Region: Ecuador
  • Euromonitor International
  • ID: 2511928
Following a slump in current value sales during the COVID-19 pandemic, tissue and hygiene has continued to recover. The advanced vaccination plan that was launched during 2021 has contributed to the normalisation of many daily activities in Ecuador. With people outside the home once again, the away from home category has continued to recover. Despite rising inflation in most neighbouring countries and across the world, Ecuador has managed to keep inflation below 4% in 2022.

The analyst's Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN ECUADOR

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN ECUADOR

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Tax reforms help to stabilise prices of sanitary protection
  • Consumers value price and absorption when purchasing
  • Return to swimming pools and beaches drives recovery in use of tampons
PROSPECTS AND OPPORTUNITIES
  • Companies will focus on promoting products with a higher margin
  • A change in legislation could boost the use of sanitary protection
  • Leading brand focuses on delivering sustainable products
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN ECUADOR

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Price sensitivity rises in line with higher prices
  • Productos Familia Sancela discontinues the Pequeñin brand
  • Initiative to reduce VAT fails to gain appeal
PROSPECTS AND OPPORTUNITIES
  • Category faces decline amid declining birth rate
  • Advertising investment will continue to be relevant
  • Consumers will look for performance and value
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN ECUADOR

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consumers seek efficiency and value for money
  • Competitive landscape lacks dynamism
  • Price increase limits adoption of adult incontinence products
PROSPECTS AND OPPORTUNITIES
  • Light incontinence projects to see growth weaken further
  • Ageing population to support future sales growth
  • High prices will limit sales to an extent
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN ECUADOR

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Strong rebound in baby wipes as parents spend more time outside the home
  • A changing competitive landscape
  • Cosmetic wipes on road to recovery
PROSPECTS AND OPPORTUNITIES
  • Baby wipes will continue to recover as a result of people leaving their homes
  • Performance/price formula will be key for consumers
  • Intimate wipes to remain a niche
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN ECUADOR

KEY DATA FINDINGS

2022 DEVELOPMENTS
‘Shrinkflation’ embraced by toilet paper players to avoid price increases
  • Kimberly-Clark faces challenges as it looks to develop more profitable portfolio
  • Distribution plays a key role in retail tissue
PROSPECTS AND OPPORTUNITIES
  • Paper towels continues to grow, but at a slower rate
  • People migrating from retail to away-from-home
  • Facial tissues see promising rebound following the pandemic
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADOR

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Stronger recovery from the pandemic
  • Prices rise as companies look to save money
  • National strike hinders sales in 2022
PROSPECTS AND OPPORTUNITIES
  • Pandemic recovery to continue in early part of forecast period
  • Away-from-home hygiene is limited by retail purchases
  • Hygiene awareness will remain strong
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027