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Tissue and Hygiene in Ecuador

  • ID: 2511928
  • Report
  • Region: Ecuador
  • 39 pages
  • Euromonitor International
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The tissue and hygiene market recorded a slight decline in current value terms in 2018. Performances among the various categories varied, as the mature ones showed low volume growth accompanied by modest price increases or even price decreases, while some immature categories continued to see increasing penetration, resulting in low current value growth rates, helped by more affordable brands entering the market.

The Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Ecuador

List of Contents and Tables
Executive Summary
Retail Tissue and Hygiene Value Declines Slightly in 2018
Retail Market Value and Brand Loyalty Strongly Impacted by Discounts and Promotions
Non-mature Categories Drive Value Growth
Supermarkets and Independent Small Grocers Are the Main Tissue and Hygiene Distribution Channels
Moderate Growth Expected Due To Uncertain Economic and Political Scenario
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Economic Contraction Reduces Consumption Frequency in Afh Channel
Domestic Products Growing in Importance As Imports Are Still Restricted
Penetration of Automatic Hand Dryers Increasing
Competitive Landscape
Kimberly-Clark Ecuador Is the Leading Provider of Away-from-home Tissue and Hygiene Products
Public Procurement Portal Manages Public Institutions' Acquisitions
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Marketing Efforts Increasing Penetration of Retail Adult Incontinence
Distribution Opportunities To Increase Sales
Portfolio Offer Increasing
Competitive Landscape
Zaimella Del Ecuador Leads Adult Incontinence
High Media Investment and Point-of-sale Communication
Brand Leaders Drive Innovation
Category Data
Table 25 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Trading Down To Least Expensive Offers
Consumers Increasingly Demanding Pants That Are Flexible and Easier To Use
Day-by-day Purchase Habit Makes Traditional Trade the Leading Channel
Competitive Landscape
Kimberly-Clark Ecuador Leads
Two International Brands Launched in Recent Years
Innovation Focuses on Softness, Absorption and Quality at An Affordable Price
Category Data
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Demand More Features in Standard Products
Greater Awareness of Sanitary Protection Portfolio for Different Usage Occasions
Conservative Culture in Sanitary Protection Limits Alternative Offers
Competitive Landscape
Productos Familia Sancela Del Ecuador Leads Sanitary Protection
Communication and Marketing Efforts Focused on Younger Groups
Innovation Focused on Following Consumers' Lifestyles
Category Data
Table 37 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Main Players Increasing Affordable Offer To Gain Penetration
Baby Wipes Used for Multiple Purposes
Limited Innovation With Regard To Product Features
Competitive Landscape
Kimberly-Clark Ecuador Leads Wipes Value Sales
Productos Familia Sancela Leads Volume Sales
Private Label Presence Increasing
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2013-2018
Table 44 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 47 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Main Players Protecting Product Margins Through Downsizing
Affordable Paper Towels Offer Increases in Order To Enter Small Grocery Stores
Domestic Brands and Private Label Strengthening
Competitive Landscape
Productos Familia Sancela Del Ecuador Leads Retail Tissue
Inpaecsa Acquired by Productos Familia Sancela Del Ecuador
Strong Competition With Aggressive Advertising Campaigns
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2013-2018
Table 50 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 53 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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