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Tissue and Hygiene in Ecuador

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    Report

  • 44 Pages
  • May 2025
  • Region: Ecuador
  • Euromonitor International
  • ID: 2511928
The picture was bleak for tissue and hygiene in Ecuador in 2024, with a fall in both current and constant value sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months.

The Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in volume sales as weak economy dampens sales
  • Essity holds on to commanding lead
  • Discounter Tiendas Tuti continues to steal value share
PROSPECTS AND OPPORTUNITIES
  • Economic uncertainty continues to dampen volume sales
  • Discounters continue to gain value share
  • Essity holds on to top spot
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Falling birth date dampens volume sales
  • Local company Zaimella holds on to commanding lead
  • Hard discounters gain value share
PROSPECTS AND OPPORTUNITIES
  • Increasing polarisation over forecast period
  • Small local grocers continue to be key distributor
  • Brands balance innovation with affordability
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population supports volume growth
  • Local player Zaimella holds on to commanding lead
  • Pharmacies and modern grocery retailers support volume sales through frequent promotions
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy growth over forecast period
  • Use of loyalty programmes drives sales
  • Prudential Comfort Total replaces previous offerings
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy volume growth for wipes, with promotions driving sales
  • Increasing competition puts leading players under pressure
  • Informal channels gaining value share in weakened economy
PROSPECTS AND OPPORTUNITIES
  • Moderate growth expected in the forecast period
  • Discounters gain value share
  • Promotions needed to support volume sales
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in value and volume sales
  • Familia Sancela continues to have strong lead
  • Discounters steal value share from small local grocers
PROSPECTS AND OPPORTUNITIES
  • Stable performance over forecast period
  • Slower growth for hard discounters
  • Branded players fight to hold on to value share
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Significant fall in value sales, as frequent blackouts hamper businesses
  • Value growth for AFH adult incontinence, though value sales still low
  • Shopping centres fare better than other businesses
PROSPECTS AND OPPORTUNITIES
  • Positive growth, in spite of challenges
  • Retailers look to steal value share from wholesalers
  • Opportunity to focus more on innovation
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029