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Tissue and Hygiene in Mexico

  • ID: 2511931
  • Report
  • March 2021
  • Region: Mexico
  • 57 pages
  • Euromonitor International
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Due to the outbreak of COVID-19 in 2020, the government in Mexico installed a lockdown at the end of March, which was in place until June 2020. Many manufacturers facilities were closed during this time, with schools closed and home-schooling in place. Non-essential retailers were obligated to close, with only essential retailers such as hypermarkets, pharmacies and supermarkets permitted to remain open.

The Tissue and Hygiene in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • The essential nature of the product boosts growth, as players focus on deals and discounts
  • Multinationals lead, as launches offer consumer new designs and aromas
  • Sanitary protection users continue to grow, while brands look for new opportunities
RECOVERY AND OPPORTUNITIES
  • The economic recession leads players to continue offering deals and discounts
  • Competitive products remain niche; however, price-sensitivity boosts sales
  • The rise of private label and economy brands attracts price-sensitive consumers
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Price-sensitivity increases sales for economy offerings during 2020
  • Product developments focus on eco-friendly offerings and low price-points
  • Competition intensifies as e-commerce sales increase during COVID-19
RECOVERY AND OPPORTUNITIES
  • Rising birth rates due to COVID-19 leads to strong sales across the forecast period
  • Players release deals and promotions to boost brand loyalty during a price-sensitive time
  • Innovations focus on added-value offerings, with interest in sustainability rising
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales are driven by stockpiling and the normalisation of retail adult incontinence products
  • Essity retains its lead, launching innovative products and a range of offerings
  • Deals and discounts boost sales, as e-commerce records a rise in growth
RECOVERY AND OPPORTUNITIES
  • Growth is driven by innovation, offerings for men and growing shelf space
  • The ageing population will continue to drive growth across the forecast period
  • New players enter the landscape as private label offerings become more visible
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Stockpiling boosts sales, as general purpose wipes benefit from heightened interest in hygiene
  • New product developments focus on antibacterial properties during COVID-19
  • Growing hygiene and health awareness drives growth within wipes
RECOVERY AND OPPORTUNITIES
  • New product developments focus on health, hygiene and sanitation
  • Baby wipes remain dominant, as development is boosted by the focus on hygiene
  • Products launched in 2020 exit the landscape over the forecast period
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growth is driven by stockpiling, and consumers heightened interest in health and hygiene
  • As financial insecurity grows, price remains key for the purchasing decision
  • Product launches focus on scents, colours and softness during 2020
RECOVERY AND OPPORTUNITY
  • Ongoing hygiene concerns and working from home boost growth
  • Private label gains ground, as brands compete through ongoing innovation
  • Product innovations focus on convenience, scents and eco-friendly concepts
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The lockdown and ongoing restrictions lead to a decline in sales
  • Players redirect budgets to purchase antibacterial gel, wipes and thermometers
  • Ongoing consumer restrictions in foodservice limits growth for AFH tissue
RECOVERY AND OPPORTUNITIES
  • Ongoing restrictions hamper sales for AFH tissues during 2021
  • Cost-savings limits the sales of away-from-home tissue products
  • Toilet paper remains the key category while the ageing population supports sales of adult incontinence
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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