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Due to the outbreak of COVID-19 in 2020, the government in Mexico installed a lockdown at the end of March, which was in place until June 2020. Many manufacturers facilities were closed during this time, with schools closed and home-schooling in place. Non-essential retailers were obligated to close, with only essential retailers such as hypermarkets, pharmacies and supermarkets permitted to remain open.
The Tissue and Hygiene in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Tissue and Hygiene in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
2020 IMPACT
- COVID-19 impact on tissue and hygiene
- COVID-19 country impact
- Company response
- Retailing shift
- What next for tissue and hygiene?
- Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
- Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
- Table 1 Birth Rates 2015-2020
- Table 2 Infant Population 2015-2020
- Table 3 Female Population by Age 2015-2020
- Table 4 Total Population by Age 2015-2020
- Table 5 Households 2015-2020
- Table 6 Forecast Infant Population 2020-2025
- Table 7 Forecast Female Population by Age 2020-2025
- Table 8 Forecast Total Population by Age 2020-2025
- Table 9 Forecast Households 2020-2025
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
- Summary 1 Research Sources
2020 IMPACT
- The essential nature of the product boosts growth, as players focus on deals and discounts
- Multinationals lead, as launches offer consumer new designs and aromas
- Sanitary protection users continue to grow, while brands look for new opportunities
- The economic recession leads players to continue offering deals and discounts
- Competitive products remain niche; however, price-sensitivity boosts sales
- The rise of private label and economy brands attracts price-sensitive consumers
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
- Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
2020 IMPACT
- Price-sensitivity increases sales for economy offerings during 2020
- Product developments focus on eco-friendly offerings and low price-points
- Competition intensifies as e-commerce sales increase during COVID-19
- Rising birth rates due to COVID-19 leads to strong sales across the forecast period
- Players release deals and promotions to boost brand loyalty during a price-sensitive time
- Innovations focus on added-value offerings, with interest in sustainability rising
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
2020 IMPACT
- Sales are driven by stockpiling and the normalisation of retail adult incontinence products
- Essity retains its lead, launching innovative products and a range of offerings
- Deals and discounts boost sales, as e-commerce records a rise in growth
- Growth is driven by innovation, offerings for men and growing shelf space
- The ageing population will continue to drive growth across the forecast period
- New players enter the landscape as private label offerings become more visible
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
2020 IMPACT
- Stockpiling boosts sales, as general purpose wipes benefit from heightened interest in hygiene
- New product developments focus on antibacterial properties during COVID-19
- Growing hygiene and health awareness drives growth within wipes
- New product developments focus on health, hygiene and sanitation
- Baby wipes remain dominant, as development is boosted by the focus on hygiene
- Products launched in 2020 exit the landscape over the forecast period
- Table 38 Retail Sales of Wipes by Category: Value 2015-2020
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
- Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
2020 IMPACT
- Growth is driven by stockpiling, and consumers heightened interest in health and hygiene
- As financial insecurity grows, price remains key for the purchasing decision
- Product launches focus on scents, colours and softness during 2020
- Ongoing hygiene concerns and working from home boost growth
- Private label gains ground, as brands compete through ongoing innovation
- Product innovations focus on convenience, scents and eco-friendly concepts
- Table 44 Retail Sales of Tissue by Category: Value 2015-2020
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
- Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
2020 IMPACT
- The lockdown and ongoing restrictions lead to a decline in sales
- Players redirect budgets to purchase antibacterial gel, wipes and thermometers
- Ongoing consumer restrictions in foodservice limits growth for AFH tissue
- Ongoing restrictions hamper sales for AFH tissues during 2021
- Cost-savings limits the sales of away-from-home tissue products
- Toilet paper remains the key category while the ageing population supports sales of adult incontinence
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
- Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
- Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
- Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
- Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
