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Tissue and Hygiene in Mexico

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    Report

  • 58 Pages
  • March 2023
  • Region: Mexico
  • Euromonitor International
  • ID: 2511931
In 2022, most retail and AFH (away-from-home) tissue and hygiene categories recorded increases in demand as consumers in Mexico started to resume work, school, social and leisure and entertainment norms with the easing of the threat of and related Coronavirus (COVID-19) restrictions in the country. In the final year of the review period, companies and schools started to operate regular hours.

The analyst's Tissue and Hygiene in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN MEXICO

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN MEXICO

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Players continue to use promotions and campaigns to push sales
  • Affordability remains a key concern for the government, players and consumers
  • Essity invests heavily in Saba to lead the category in retail volume and value share terms in 2022
PROSPECTS AND OPPORTUNITIES
  • Price set to shape demand trends in sanitary protection
  • Room for niches to grow in sanitary protection
  • Eco-friendly products to feature heavily in innovations
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN MEXICO

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Declining 0-3-year-old population continues to hurt demand
  • Search for quality at affordable prices characterises consumer demand
  • Kimberly-Clark leverages strong investment to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
  • Room for growth remains if manufacturers can pique consumer interest in specialised products
  • Price promotions and advertising to lure consumers
  • Infrastructure improvements and special online deals to win over consumers to e-commerce
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN MEXICO

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Ageing population trend continues to afford room for growth in retail adult incontinence
  • Players innovate to cater to non-elderly consumers and weaken taboos
  • Offline and online investments in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
  • Healthy sales growth to be supported by innovation and segmentation
  • Demographic and health trends expected to increase the pool of potential consumers
  • Promotions and new product and retailing developments to add dynamism to the category
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN MEXICO

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Wipes remains a front-of-mind category
  • Innovation drives established and emerging categories
  • Antibacterial wipes continue to feature heavily in new product development
PROSPECTS AND OPPORTUNITIES
  • Robust hygiene trend to underpin demand, but price-sensitivity is likely to determine choices
  • New scents and eco-friendly properties to add value to the wipes offer in Mexico
  • Social media to gain importance as a marketing tool
CATEGORY DATA
  • Table 51 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 52 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 53 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 54 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 55 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN MEXICO

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Pandemic experience continues to influence retail tissue consumption
  • Retail volume and current value growth across the board in 2022
  • Price-sensitivity undermines brand loyalty in retail tissue
PROSPECTS AND OPPORTUNITIES
  • Greater hygiene awareness and consumer lifestyles to push demand
  • New product and packaging development set to push retail value sales
  • Growing presence of private label to inform company strategies
CATEGORY DATA
  • Table 38 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 39 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 41 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 42 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN MEXICO

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Fuller return to pre-pandemic lifestyles and robust hygiene standards foster a rebound in volume sales of AFH tissue
  • Revival of demand exerts pressure on AFH manufacturers
  • Partial recovery of tourism flows and an appreciation of delivery services continue to limit AFH tissue demand in horeca
PROSPECTS AND OPPORTUNITIES
  • Recovery of tourism flows to add dynamism to AFH tissue
  • Horeca recovery to push AFH tissue while the ageing population trend is set to boost AFH adult incontinence
  • Limited public budgets to continue to hinder spend on AFH products
CATEGORY DATA
  • Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027