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Home Care in Colombia

  • ID: 2511962
  • Report
  • February 2021
  • Region: Colombia
  • 65 pages
  • Euromonitor International
Overall consumption of home care witnessed only a modest boost from the Coronavirus (COVID-19) pandemic in Colombia in 2020. However, this picture hides widely differing performances of the various products within this market.

The Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Lower usage of laundry care as Colombians stay at home during the pandemic
  • Price cuts encourage consumption of some products
  • Some consumers continue to switch from bar detergents to liquid detergents
RECOVERY AND OPPORTUNITIES
  • Rapid return to growth for laundry care
  • New product launches from 2020 set to contribute to growth going forward
  • Room for growth for liquid detergents
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Colombian households take dishwashing seriously during the COVID-19 pandemic
  • Strong growth for hand dishwashing
  • Liquid formats surge, driven by more variety in pack sizes
RECOVERY AND OPPORTUNITIES
  • Automatic dishwashing set to become increasingly popular going forward
  • Smaller brands will continue to experience intense competition from the leaders
  • Ongoing channel shifts expected
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Surface care in great demand as players face supply problems during the pandemic
  • A different emphasis on product positioning during the pandemic
  • Massive declines in average unit prices of multi-purpose cleaners
RECOVERY AND OPPORTUNITIES
  • Ongoing growth going forward
  • Strong growth for wipes
  • Private label a threat to the major brands
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • More consumers turn to bleach during the pandemic
  • Strong channel switch in 2020
  • Consumers also seek value added products
RECOVERY AND OPPORTUNITIES
  • Ongoing strong growth
  • New formats likely to lead to some disruption
  • Significant price increases expected for bleach
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2015-2020
  • Table 44 Sales of Bleach: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 46 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 47 Forecast Sales of Bleach: Value 2020-2025
  • Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Ongoing declines in usage of toilet care during the pandemic
  • New positioning required during the pandemic
  • Consumers trade up to greater functionality, despite budget pressures
RECOVERY AND OPPORTUNITIES
  • Slow recovery over the forecast period
  • New players likely to enter toilet care
  • Consumers likely to remain brand loyal
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2015-2020
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Many consumers focus on hygiene rather than polishing household items during the pandemic
  • Consumers increasingly avoid shoe polish
  • Specialist polishes also suffer declines in usage
RECOVERY AND OPPORTUNITIES
  • Ongoing declines for polishes going forward
  • Players will need to launch innovative products to maintain consumer interest
  • Private label unlikely to develop
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2015-2020
  • Table 56 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 58 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 59 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Colombians cut back on their usage of air care during the pandemic
  • Other air care defies the trend
  • SC Johnson & Son Colombiana extends its lead in a declining category
RECOVERY AND OPPORTUNITIES
  • Modest growth going forward
  • Social media will be key to promote air care
  • Opportunities for car air fresheners
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2015-2020
  • Table 62 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 64 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 65 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 66 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Use of home insecticides increases as most Colombians are confined to their homes during the pandemic
  • Weather an importance factor in sales of home insecticides in Colombia
  • Little room for private label
RECOVERY AND OPPORTUNITIES
  • Ongoing growth expected
  • SC Johnson & Son Colombiana to continue to dominate home insecticides
  • More natural home insecticides an opportunity
CATEGORY DATA
  • Table 67 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 68 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 70 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 71 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 72 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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