High inflation in goods and services is the most relevant issue to impact the performance of home care in 2022.
The publisher's Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN COLOMBIAEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Private label benefits from rising prices as consumers adapt purchasing habits
- Cost-saving concentrated products emerge in laundry care
- Standard powder detergents benefit from multi-purpose claims
- Private label will continue improving its offerings to grow share
- Liquid detergents featuring multi-purpose properties boost sales
- High price tags hinder the expansion of biodegradable products
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2017-2022
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sales of hand dishwashing products remain above levels seen in 2019
- Private label brands boost retail volume growth, offering appealing features
- Automatic dishwashing drives growth; however, the landscape remains niche
- Liquid formats will gain more space within Colombian households
- Sustainable products are set to emerge over the coming years
- An increase in the penetration of dishwashing machines is expected
- CATEGORY INDICATORS
- Table 67 Household Possession of Dishwashers 2017-2022
- Table 68 Sales of Dishwashing by Category: Value 2017-2022
- Table 69 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 70 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 71 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 72 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 73 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Disinfection claims benefit retail volume sales of surface care
- Private label players create pricing wars within surface care
- Product positionings shift, with efficiency and health remaining top-of-mind
- Private label sees rapid growth as discounters become more relevant
- Inflationary pressures challenge specific surface care products
- Eco-friendly products remain underdeveloped within the landscape
- Table 26 Sales of Surface Care by Category: Value 2017-2022
- Table 27 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 31 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 32 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 33 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 34 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 35 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Private label players gain further ground as consumers trade down
- Downsizing in bleach bottles allows players to offer appealing price points
- Demand for discounters remains, while e-commerce sees fewer sales
- Steady growth expected, driven by private label offerings
- Bleach is challenged by multi-purpose cleaners with disinfectant properties
- New packaging formats lead to disruption in the landscape
- Table 36 Sales of Bleach: Value 2017-2022
- Table 37 Sales of Bleach: % Value Growth 2017-2022
- Table 38 NBO Company Shares of Bleach: % Value 2018-2022
- Table 39 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 40 Forecast Sales of Bleach: Value 2022-2027
- Table 41 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Price hikes lead to a drop in demand as consumers view toilet care as unessential
- SC Johnson & Son Colombiana invests in innovation and advertising to remain the top player
- Green products are not yet available on the toilet care landscape
- Toilet care is unlikely to post positive retail volume growth over the forecast period
- New players are not expected to enter the toilet care landscape
- Modern retailers remain key for toilet care, appealing to wealthier consumers
- Table 42 Sales of Toilet Care by Category: Value 2017-2022
- Table 43 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 44 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 45 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 46 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 47 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- High prices and lack of convenience negatively impacts sales of polishes
- Consumers choose hygiene over polishing, leading to major retail volume declines
- Shoe polish benefits from Colombians returning to schools and the workplace
- Floor polish continues to record a retail volume decline
- Discounters continue to expand, boosting sales for private label lines
- Lack of innovation from most polishes will negatively impact growth
- Table 48 Sales of Polishes by Category: Value 2017-2022
- Table 49 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 50 NBO Company Shares of Polishes: % Value 2018-2022
- Table 51 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 52 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 53 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Air care suffers from being considered an unessential product in home care
- Stick formats drives sales of liquid air fresheners in 2022
- Productos Familia Sancela offers eco-friendly options, while SC Johnson & Son retains the lead
- Economic uncertainty will impact non-essential products, including air care
- Liquid air fresheners benefit from being eco-friendly, driving retail volume growth
- Traditional scents will continue to dominate sales across the coming years
- Table 54 Sales of Air Care by Category: Value 2017-2022
- Table 55 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 56 NBO Company Shares of Air Care: % Value 2018-2022
- Table 57 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 58 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 59 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Home insecticides sees limited price movements, aiding retail volume growth
- Spray/aerosol formats remain popular due to low price-points
- SC Johnson & Son Colombiana SA continues to lead the landscape in 2022
- Home insecticides benefit from being a way to prevent endemic diseases
- Innovation will be noted on the landscape, despite a lack of new players
- Demand for more natural home insecticides will create new opportunities
- Table 60 Sales of Home Insecticides by Category: Value 2017-2022
- Table 61 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 62 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
- Table 63 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 64 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 65 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
