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The discounters distribution channel, which consolidated its presence in 2017, revolutionised home care in Colombia. Players are catered to consumers looking for good-quality value-for-money home care products in the face of economic deceleration and a weak outlook. In their expansion process, home care was a priority as players were aware of its importance to consumers and the significant percentage it represents in family purchases.
The Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN COLOMBIA
List of Contents and Tables
List of Contents and Tables
- Executive Summary
- Discounters Compete Strongly in Home Care
- Home Care Resilient in 2017
- Unilever Continues To Expand Through Brand Acquisitions
- A Multifunctional Product Interests the Market
- Home Care Expected To See Growth Through Specialised Products
- Market Indicators
- Table 1 Households 2012-2017
- Market Data
- Table 2 Sales of Home Care by Category: Value 2012-2017
- Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 4 NBO Company Shares of Home Care: % Value 2013-2017
- Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 7 Distribution of Home Care by Format: % Value 2012-2017
- Table 8 Distribution of Home Care by Format and Category: % Value 2017
- Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- Simpler Air Care Categories Thrive During the Economic Slowdown
- Price Reductions Attempt To Maintain Sales
- Spray/aerosol Air Fresheners Increases Due To New Application Systems
- Competitive Landscape
- Leading Brands Turning To Simplicity
- Strongest Domestic Brand Bonaire Gains Retail Value Share
- A Tissue and Hygiene Company Consolidating in Air Care
- Category Data
- Table 11 Sales of Air Care by Category: Value 2012-2017
- Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
- Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
- Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
- Table 15 NBO Company Shares of Air Care: % Value 2013-2017
- Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
- Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
- Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Bleach Fails To Benefit Significantly From Economic Downturn
- Private Label Expansion in Other Categories Hampers Bleach Performance in 2017
- Traditional Options Compete With Bleach As Comprehensive Cleaning Solution
- Competitive Landscape
- Brinsa SA Retains Its Lead
- Private Label Surges Thanks To Discounters
- Lack of Differentation Punishes Bleach
- Category Data
- Table 19 Sales of Bleach: Value 2012-2017
- Table 20 Sales of Bleach: % Value Growth 2012-2017
- Table 21 NBO Company Shares of Bleach: % Value 2013-2017
- Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
- Table 23 Forecast Sales of Bleach: Value 2017-2022
- Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
- Headlines
- Prospects
- Automatic Diswashing Sees Positive Growth in 2017
- Hand Dishwashing Permeated by Beauty and Personal Care Features
- Added-value Features To Keep Sales Up
- Competitive Landscape
- Colgate-Palmolive & Cia Innovates To Keep Axion on the Top
- Private Label Registers the Biggest Increase in Retail Value Share in 2017
- Eco-friendly Products Becoming Mainstream
- Category Indicators
- Table 25 Household Possession of Dishwashers 2012-2017
- Category Data
- Table 26 Sales of Dishwashing by Category: Value 2012-2017
- Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
- Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
- Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
- Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
- Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Sales of Insecticides Decelerate After Government Message of Calm
- Insecticide Coils Under Scrutiny
- Unattended Home Insecticides Preferred Over Attended Alternatives
- Competitive Landscape
- Raid Remains the Dominant Brand
- Local Brands Struggling for Greater Recognition
- Reckitt Benckiser Brands Continue To Lose Share in Colombia
- Category Data
- Table 32 Sales of Home Insecticides by Category: Value 2012-2017
- Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
- Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
- Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
- Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
- Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
- Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Discounters Reshaping Laundry Care
- Spot and Stain Removers Sees New Players
- Beauty and Personal Care Elements Included in New Products
- Competitive Landscape
- Unilever Strengthens Position Through Acquisitions
- Procter & Gamble To Consolidate Position in Laundry Care
- Private Label Boosted by Economic Deceleration
- Category Indicators
- Table 39 Household Possession of Washing Machines 2012-2017
- Category Data
- Table 40 Sales of Laundry Care by Category: Value 2012-2017
- Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
- Table 42 Sales of Laundry Aids by Category: Value 2012-2017
- Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
- Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
- Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
- Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
- Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
- Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
- Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
- Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
- Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
- Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
- Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Furniture Polish Still Thriving
- Substitution Negatively Affects Floor Polishes
- Metal Polish Making Its Entrance in Kitchens
- Competitive Landscape
- Shoe Polish Leader Continues To Innovate
- Domestic Companies Strong in Polishes
- Simoniz Registers Strong Performance
- Category Data
- Table 54 Sales of Polishes by Category: Value 2012-2017
- Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
- Table 56 NBO Company Shares of Polishes: % Value 2013-2017
- Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
- Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
- Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Specialised Surface Care Products Still Surpassed by Multi-purpose Products
- Disposable Cleaning Culture Remains Underdeveloped
- Fragrance A Key Sales Driver
- Competitive Landscape
- Colgate-Palmolive & Cía Remains the Leader
- Domestic Company Focuses on Niche Products in the Face of Aggressive Competition
- With Revamped Image, Beisbol Shines As the Most Important National Manufacturer
- Category Data
- Table 60 Sales of Surface Care by Category: Value 2012-2017
- Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
- Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
- Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
- Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
- Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
- Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
- Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
- Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
- Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
- Headlines
- Prospects
- Category Suffers Due To Substitution in 2017
- Leading Brands Lowered Prices To Stimulate Sales
- Toilet Care Demand Concentrated in Few Categories
- Competitive Landscape
- Toilet Care Not A Core Category for Brands
- Chlorine Hard Tablets Hampering Established Brands
- Private Label May Delay Entering Toilet Care
- Category Data
- Table 70 Sales of Toilet Care by Category: Value 2012-2017
- Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
- Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
- Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
- Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
- Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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