+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Colombia

  • ID: 2511962
  • Report
  • March 2022
  • Region: Colombia
  • 63 Pages
  • Euromonitor International
The economy began to recover in Colombia in the second half of 2021, fuelled by a gradual relaxation of home seclusion measures, increased oil prices, and a boost in exports. However, renewed mobility restrictions in April 2021, a recent increase in COVID-19 cases, slow progress in the vaccination campaign, and social unrest continue to hamper the recovery and cause logistic and distribution problems.

The Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

HOME CARE IN COLOMBIA
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Price cuts encourage consumption but lead to falling retail value sales
  • Category maturity and strong discounts lead to poor performance for bar detergents
  • Multifunctional products gain momentum as consumers seek convenience
PROSPECTS AND OPPORTUNITIES
  • Value sales recovery to being as VAT lift ends and manufacturers promote smaller product formats
  • Innovation to continue, although consumers will continue seeking value for money
  • Sustainable options expected to grow as consumers become more aware and educated
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Colombian households take dishwashing seriously during pandemic
  • Liquid dishwashing products grow in popularity thanks to greater availability and low prices in discounters
  • Hand washing is most common, but automatic dishwashing sees major growth as wealthy consumers purchase machines for lockdown use
PROSPECTS AND OPPORTUNITIES
  • Growth to gradually decelerate as discounters offer low prices
  • Skin-friendly and sustainable products set for greater popularity
  • E-commerce trend set to continue thanks to desire for convenience
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2016-2021
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Desire for cleanliness continues to boost category sales
  • Product positioning shifts with efficiency and health remaining top-of-mind
  • Share of discounters continues to rise due to economic turbulence
PROSPECTS AND OPPORTUNITIES
  • Hygiene to remain priority although sustainability will rise in importance as pandemic recedes
  • Consistent challenges in competitive landscape with new brands and products expected
  • Continuing price sensitivity expected to benefit private label and e-commerce
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2016-2021
  • Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
  • Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More consumers turn to bleach, though growth slows due to multi-purpose trend
  • Demand for discounters remains whilst e-commerce sees fewer sales
  • Value added products gain shelf space as retailers recognise need for hygiene
PROSPECTS AND OPPORTUNITIES
  • Sales of bleach will continue to be driven by low prices
  • New packaging formats likely to lead to some disruption
  • Challenges expected from bleach alternatives and multi-purpose cleaners
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2016-2021
  • Table 44 Sales of Bleach: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 47 Forecast Sales of Bleach: Value 2021-2026
  • Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Toilet care remains challenged by other surface care products with similar purposes
  • Toilet liquids/foams sees best performance thanks to disinfection properties
  • More shelf space given to toilet care, though greatest rise is in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Category prospects will depend on economic recovery of country
  • Greater education needed to face challenge from other surface care products
  • Competitive landscape to remain consolidated despite expected price wars
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2016-2021
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers choose hygiene over polishing leading to major retail volume declines
  • Return to offices and schools supports sales of shoe polish
  • Limited demand and innovation leads to less shelf space for polishes
PROSPECTS AND OPPORTUNITIES
  • Contrasting prospects for volume and value sales with overall demand set to fall but greater investment in more expensive, specific polishes
  • Opportunity for shoe polish exists within the casual footwear trend
  • Players will need to launch innovative products to maintain consumer interest
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2016-2021
  • Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong category recovery as extended time at home leads consumers to invest in having a nice-smelling home
  • Other air care defies the trend thanks to COVID-19-related communication
  • SC Johnson & Son extends its lead with versatility of Glade brand
PROSPECTS AND OPPORTUNITIES
  • Robust value growth to be driven by demand for high-quality value-added products
  • Poor prospects for modern grocery retailers and e-commerce
  • Aromatherapy oils are likely to influence air care scents
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2016-2021
  • Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 63 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 64 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 65 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN COLOMBIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales remain dependent on weather conditions, with insecticide coils performing well thanks to their low prices and longevity
  • Spray/aerosol formats remain most popular due to lower prices
  • Brands build digital presence as e-commerce sales increase
PROSPECTS AND OPPORTUNITIES
  • Growth to be driven by innovations from well-known brands
  • SC Johnson & Son to continue to dominate home insecticides
  • Demand for more natural home insecticides will create new opportunities
CATEGORY DATA
  • Table 67 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown