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Home Care in Mexico

  • ID: 2511964
  • Report
  • Region: Mexico
  • 55 pages
  • Euromonitor International
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Despite the uncertain economic environment in Mexico, home care showed positive growth trends in 2018. During the first months of the year, Mexico continued to suffer from economic and politic challenges such as NAFTA renegotiations, rising fuel prices and electricity tariffs and the falling exchange value of the Mexican peso against the US dollar.

The Home Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN MEXICO

List of Contents and Tables
Executive Summary
Home Care Continues To Register Positive Growth Trends
Promotional Activities Support Sales Growth Across the Category
the Rise of E-commerce Remains A Major, Growing Trend
Relaunches of Existing Products and the Introduction of New Products Remain Key
Home Care Is Expected To Continue Registering Positive Growth
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Growth Is Based on Rising Income Levels
Essential Oils and Diffusers Become More Popular
Private Label Continues To Record Positive Sales Growth
Competitive Landscape
the Two Most Important Air Care Manufacturers Remain Dominant
Glade Launches Its New Air Sensations Range of Products
Christmas Heralds the Arrival of New Scents in Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Scented Bleach Comes To the Fore
Specialised Products A Growing Trend
Gel Bleach Increasingly the Preference of Mexicans
Competitive Landscape
Industrias Alen Maintains Its Leading Position in the Category
Industrias Alen Rails Against Gender Stereotypes in Social Responsible Marketing Campaigns
New Products Continue To Be Launched in the Category
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Automatic Dishwashing Continues To Record Positive Growth
Scent Remains An Important Product Attribute in Dishwashing
Bacterial Contamination Scare Affects the Category
Competitive Landscape
the Two Leading Brands Remain in Control of the Category
Attractive Marketing Campaigns Continue To Characterise Dishwashing
Industrias Alen SA De Cv Continues To Innovate in Dishwashing
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Natural Products and Essential Oils Compete With Products in the Category
Consumers Still Searching for the Most Practical Products
the Climate Continues To Impact the Performance of Home Insecticides
Competitive Landscape
SC Johnson & Son Continues To Lead Sales of Home Insecticides
Domestic Brand Oko Continues To Increase Its Presence
New Products Continue To Be Launched in Home Insecticides
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Powder Detergents Compete With Liquid Detergents for Consumer Attention
the Importance of Fabric Softener in Typical Laundry Cycles
Manufacturers Turn To Different Size Presentations in A Bid To Boost Sales
Competitive Landscape
Fábrica De Jabón La Corona and Procter & Gamble Remain the Leading Players
Marketing Campaigns and Promotions Remain A Major Feature of Laundry Care
Products With New Formulas Appear in Fabric Softeners
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Floor Polish and Furniture Polish Remain the Most Dynamic Categories
Scents Are An Important Attribute for Polishes
Competitive Landscape
Multinational Companies Remain the Most Important Players in the Category
More Polish Wipes Become Available
Recent Product Launches
Category Data
Table 54 Sales of Polishes by Category: Value 2013-2018
Table 55 Sales of Polishes by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Polishes: % Value 2014-2018
Table 57 LBN Brand Shares of Polishes: % Value 2015-2018
Table 58 Forecast Sales of Polishes by Category: Value 2018-2023
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Specialised Products Continue To Record Positive Growth
Internet Retailing Emerges Strongly As An Alternative Distribution Channel
Wash and Wax Floor Cleaners Outpaces Bathroom Cleaners and Kitchen Cleaners
Competitive Landscape
Two Leading Companies Continue To Dominate the Category
New Fragrances Appear in the Category
Windex Is Relaunched in Mexico
Category Data
Table 60 Sales of Surface Care by Category: Value 2013-2018
Table 61 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Surface Care: % Value 2014-2018
Table 65 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 68 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Products Continue To Face Competition From Other Home Care Categories
Toilet Liquids/foam Registers the Most Positive Performance
Competitive Landscape
the Two Most Important Toilet Care Players Remain Dominant
Recent Relaunches in the Category
New Products Become Available
Category Data
Table 70 Sales of Toilet Care by Category: Value 2013-2018
Table 71 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 73 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 74 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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