Home Care in Mexico

  • ID: 2511964
  • Report
  • Region: Mexico
  • 54 pages
  • Euromonitor International
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During 2017 Mexico experienced critical situations that could potentially impact the performance of several industries negatively including home care; these included the international political events after the US presidential elections, the increase of gasoline and electricity tariffs, and the weather such as hurricanes or the earthquake in September.

The Home Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN MEXICO

List of Contents and Tables
  • Executive Summary
  • Home Care Has Better Year Than Expected
  • Frequent Promotions Attract Mexican Consumers
  • Domestic Manufacturers Almost Reach Multinational Manufacturers
  • New Products Help Mature Categories
  • Home Care Is Expected To Continue Growing Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Shift To Continuous Release Fresheners Driven by Convenience
  • Double-digit Expansion in Car Sales Boosts Car Air Fresheners
  • Competitive Landscape
  • International Vs Domestic Split in Modern and Traditional Channels
  • Reckitt Benckiser Launches Its Innovative Pure Product Under Its Air Wick Brand
  • Private Label Expands Rapidly
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Scented Bleach Products Are Here To Stay
  • Public Health Campaigns Foster the Use of Chlorine for Disinfection
  • Competitive Landscape
  • Private Label Will Continue Expanding in the Next Five Years
  • the Leading Players Maintain Strong Marketing Campaigns
  • Industrias Alen Continues Leveraging Its Investments in Social Responsibility
  • Category Data
  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Automatic Dishwashing Grows Faster Than Hand Dishwashing
  • Larger Formats of Hand Dishwashing Are Available at Supermarkets
  • Hand Dishwashing Sales Are Driven by Liquid Format Brands
  • Competitive Landscape
  • Players Run Attractive Marketing Campaigns for Leading Brands
  • Domestic Brand Eficaz Gains Sales Share With Innovation and Scents
  • Three Hand Dishwashing Brands Are Selected As the Most Efficient
  • Category Indicators
  • Table 25 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • People Use Home Insecticides As A Preventative Measure Against Disease
  • Consumers Prefer Spray/aerosol Insecticides
  • the Change in Weather Favours Sales of Home Insecticides
  • Competitive Landscape
  • SC Johnson & Son Dominates Sales in Mexico
  • Strategy of Free Products To Avoid Reducing Prices
  • Domestic Brand Oko Has Greater Presence in Home Insecticides in Mexico
  • Category Data
  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Liquid Fabric Softeners Products Remain Attractive To Consumers
  • Mexican Consumers Are Not Yet Ready for Liquid Tablet Detergents
  • Greater Presence of Larger Formats in Supermarkets
  • Competitive Landscape
  • Two Companies Account for by Far the Largest Sales Share
  • Players Communicate Through Social Media
  • Marketing Campaigns for Vanish Boost Laundry Aids
  • Category Indicators
  • Table 39 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Shoe Polish Range To Expand From Formal To Casual Footwear
  • Increasing Emphasis on Scented Products in Furniture and Floor Polish
  • Floor Polish Remains Immature But With Interesting Growth Prospects
  • Competitive Landscape
  • Furniture and Shoe Polish Manufacturers Introduce New Spray Packages
  • Marketing Strategy Focuses More on Distribution, Premiumisation and Segmentation
  • Category Data
  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Specialised Products Gain Momentum
  • Consumers Prefer Surface Care Products That Can Disinfect
  • Competitive Prices Attract More Consumers
  • Competitive Landscape
  • Two Leading Companies Still Dominate the Category
  • Multipacks Are A Good Option To Increase Sales and Brand Awareness
  • New Launches Focus on Innovation of Formulas and Formats
  • Category Data
  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • In-cistern Devices and Itbs Are Not Perceived As Primary Products
  • Toilet Care Faces Competition From Other Categories
  • Toilet Liquids/foam Remains An Underdeveloped Category
  • Competitive Landscape
  • Two Companies Remain Dominant Within Toilet Care
  • Design Is the Main Differentiator Among Itbs
  • Itbs Sees Very Modest Average Unit Price Growth
  • Category Data
  • Table 71 Sales of Toilet Care by Category: Value 2012-2017
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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