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Home Care in Mexico

  • ID: 2511964
  • Report
  • February 2020
  • Region: Mexico
  • 5 pages
  • Euromonitor International
Total volume and current value growth rates for home care in Mexico in 2019 were down slightly on 2018, continuing the slowdown witnessed over the latter half of the review period. This was partly the result of increasing economic uncertainty, though maturity and cannibalisation also constrained demand in many categories.

The author's Home Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List Of Contents And Tables
  • Executive Summary
  • Maturity And Economic Uncertainty Temper Expansion Of Home Care In Mexico
  • Busier Lifestyles Strengthen Consumer Interest In Added-Value Products
  • Fábrica De Jabón La Corona Continues To Lead A Concentrated Market
  • Efficacy, Ease Of Use And Fragrance Remain Focal Points For Innovation
  • Outlook For Home Care In Mexico Remains Favourable
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales Of Home Care By Category: Value 2014-2019
  • Table 3 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 4 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 6 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 8 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 9 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Economic Growth, Innovation And Promotional Offers Underpin Expansion Of Air Care
  • Companies Seek To Differentiate Brands With Sophisticated Formats And Fragrances
  • Spray/Aerosol Air Fresheners Set To Remain The Dominant Category
  • Competitive Landscape
  • Duopoly Of Sc Johnson And Reckitt Benckiser Remains Unchallenged
  • Leading Brands Glade And Air Wick Introduce New Products In 2019
  • Private Label Products Continue To Gain Ground In Air Care
  • Category Data
  • Table 11 Sales Of Air Care By Category: Value 2014-2019
  • Table 12 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 13 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 14 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 16 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 17 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumer Appreciation For Superior Disinfectant Properties Of Bleach Remains Strong
  • Specialised And Task-Specific Bleach Products Continue To Gain Popularity
  • Producers Attempt To Win Over Consumers With More Pleasant Fragrances
  • Competitive Landscape
  • Industrias Alen Strengthens Its Already Commanding Lead In 2019
  • Industrias Alen Continues To Innovate
  • Clorox Reformulates Clorox Power Gel To Provide Greater Ease Of Use
  • Category Data
  • Table 18 Sales Of Bleach: Value 2014-2019
  • Table 19 Sales Of Bleach: % Value Growth 2014-2019
  • Table 20 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 22 Forecast Sales Of Bleach: Value 2019-2024
  • Table 23 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Rising Dishwasher Ownership Continues To Drive Expansion Of Automatic Dishwashing
  • Liquid Products Remain Dominant In Hand Dishwashing
  • Fragrance Plays Central Role In Consumer Choices
  • Competitive Landscape
  • Procter & Gamble And Colgate-Palmolive Continue To Dominate Dishwashing
  • Strong Brand Loyalty Restricts Private Label Penetration
  • Consumers Show Growing Interest In Industrias Alen’S Innovative Eficaz Sense Range
  • Category Indicators
  • Table 24 Household Possession Of Dishwashers 2014-2019
  • Category Data
  • Table 25 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 26 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 27 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 28 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 29 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • More Extreme Weather Variations Boost Demand For Home Insecticides
  • Interest In Products Made With All-Natural Ingredients Continues To Rise
  • Fragrance Remains A Focal Point For Innovation
  • Competitive Landscape
  • Sc Johnson Remains The Dominant Player In Home Insecticides
  • Raid Launches New Electric Insecticide Product And Spray/Aerosol Range
  • Free Mosquito Repellent Stickers For Children Offered With H24 Products
  • Category Data
  • Table 31 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 32 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 33 Sales Of Spray/Aerosol Insecticides By Type: % Value 2014-2019
  • Table 34 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 35 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 36 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 37 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Liquid Detergents Continue To Gain Popularity At Expense Of Powder Products
  • Wide Choice Of Fragrances Helps To Sustain Consumer Interest In Fabric Softeners
  • Persil Alta Higiene Launch Exemplifies Focus On Developing Added-Value Products
  • Competitive Landscape
  • Fábrica De Jabón La Corona Maintains Clear Lead In A Concentrated Environment
  • Industrias Alen Marks 70 Years In Business With Promotional Prize Competition
  • Laundry Care Brands Increasingly Promoted Via Social Media Platforms
  • Category Indicators
  • Table 38 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 39 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 40 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 41 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 42 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 43 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 44 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 45 Sales Of In-Wash Spot And Stain Removers By Type: % Value Breakdown 2014-2019
  • Table 46 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 47 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 48 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 49 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 50 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 51 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 52 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 53 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Floor Polish And Furniture Polish Post The Strongest Growth In Current Value Sales
  • Modern Interior Design Preferences Set To Mitigate Declining Trend In Metal Polish
  • Convenience Factor Strengthens Consumer Interest In Polish Wipes
  • Competitive Landscape
  • Sc Johnson Consolidates Its Overall Lead In Polishes
  • Domestic Player El Oso Launches New Product For White Sports Footwear
  • Fragrance Gains Importance As A Competitive Tool In Polishes
  • Category Data
  • Table 54 Sales Of Polishes By Category: Value 2014-2019
  • Table 55 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 56 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 57 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 58 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 59 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Demand For Task-Specific Surface Care Products Continues To Rise
  • Dominance Of Multi-Purpose Cleaners Set To Remain Unchallenged
  • Modern Grocery Retailers And Internet Retailing Gain Ground In Distribution
  • Competitive Landscape
  • Industrias Alen And Colgate-Palmolive Remain The Clear Leaders In Surface Care
  • Sc Johnson Reformulates Mr Músculo Products And Relaunches Pato Brand
  • Reckitt Benckiser Introduces Brasso Perfumes Del Hogar Range
  • Category Data
  • Table 60 Sales Of Surface Care By Category: Value 2014-2019
  • Table 61 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 62 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 63 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 64 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 65 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 66 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 67 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 68 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 69 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Rising Demand For More Advanced Products Mitigates Threat From Other Categories
  • Itbs And Toilet Liquids/Foam Set To Remain The Fastest Developing Categories
  • Fragrances And Product Formats Are Focal Points For Innovation
  • Competitive Landscape
  • Sc Johnson And Reckitt Benckiser Remain Well Ahead Of The Chasing Pack
  • Sc Johnson Reintroduces Pato Brand In Toilet Care
  • Reckitt Benckiser Launches Harpic White And Shine And Harpic Active Fresh 6
  • Category Data
  • Table 70 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 71 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 72 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 73 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 74 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 75 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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