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Tissue and Hygiene in Estonia

  • ID: 2513226
  • Report
  • Region: Estonia
  • 41 pages
  • Euromonitor International
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Tissue and hygiene recorded healthy current value and volume growth in Estonia in 2018. The key trend was rising health and environmental awareness, which intensified in 2018. However, the players trying to meet this demand were not leading multinationals, but small players. Several of these have appeared offering natural ingredients and reusable solutions. Many of these players are domestic.

The Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Estonia

List of Contents and Tables
Executive Summary
Tissue and Hygiene Experiences Healthy Development
Discrepancy Between Natural Aspects and Convenience
Large Multinationals Lead, Whilst Small Niche Players Are Appearing
Modern Grocery Retailers Dominates
Moderate Growth Is Set To Continue
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Positive Economic Situation Supports Sales
Providing Tissue and Hygiene Products for Employers and Customers Is Essential
the Rising Importance of the Service Sector Supports Purchases
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
the Ageing Population Supports Demand for Adult Incontinence Products
Awareness of Incontinence Problems Increases
Moderate/heavy Incontinence Has A Better Outlook
Competitive Landscape
Essity Continues To Dominate
Paul Hartmann's Molimed Targets Price-conscious Consumers
No Real Competitors for Tena and Molimed
Category Data
Table 25 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
the Forecast Period Does Not Look As Positive, Despite A Static Consumer Base
Reusable Cloth Nappies/diapers Gain Significance
Disposable Pants Has the Best Outlook
Competitive Landscape
Essity Withdraws Its Popular Libero Brand From the Estonian Market
Smaller Players Target Ongoing Trends and Gain Importance
the Procter & Gamble Co Leads
Category Data
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
No Growth Projected in the Consumer Base
Pantyliners Has the Best Outlook, Towels Without Wings the Worst
New Niches Emerge, Supported by Rising Health Concerns
Competitive Landscape
Consumers Prefer Well-known Brands
New Smaller Players Appear
Players Which Do Not Seem Trustworthy See the Worst Performances
Category Data
Table 37 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Raising Awareness of Natural Ingredients Affects New Product Development
the Usage of Wipes Widens
Wipes Has A Positive Outlook
Competitive Landscape
Johnson & Johnson Leads
Economy Brands Also Play A Crucial Role
Mayeri Industries Is the Leading Local Player
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2013-2018
Table 44 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 47 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
A Different Kind of Natural Awareness Affects Retail Tissue
New Product Development Is Intense Within Retail Tissue
Boxed Facial Tissues and Paper Towels See the Best Performances
Competitive Landscape
Antalis and Essity Lead
Private Label Remains Important
Horizon Tissue Is the Leading Domestic Player
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2013-2018
Table 50 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 53 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
A Notable Improvement in Reimbursement in Adult Incontinence Is Not Projected
the Estonian Social Insurance Board Offers Partial Compensation
Pharmacy Benu Apteek Tailors the Compensation System To Its Promotional Campaign
Category Data
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Note: Product cover images may vary from those shown
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