Tissue and Hygiene in Estonia

  • ID: 2513226
  • Report
  • Region: Estonia
  • 45 pages
  • Euromonitor International
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Several factors can be identified as influential in the consistently positive growth registered in tissue and hygiene during 2017. The most obvious of these is the ongoing growth being registered in Estonia’s economy and the emergence of a robust consumer economy. Consumer confidence is rising as the economy performs solidly and spending is being encouraging. The essential status of many tissue and hygiene products ensured that volume sales remained strong throughout the economic hardship which...

The publisher's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Egypt

Executive Summary
Retail Adult Incontinence Offers Significant Room For Growth
Tough Economic Climate In Egypt
Local Brands Taking Share From Global Names
Nappies/Diapers/Pants Still Offers Strong Potential For Growth
Counterfeit Products Pose A Threat To Stakeholders

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

Afh Tissue And Hygiene Records Stronger Current Value Growth In 2017 Than The Previous Year
All Afh Categories Seeing Positive Growth In 2017
Horeca Remains The Leading Distribution Channel For Afh Tissue
Competitive Landscape
Al Bardi Paper Mill Leads The Afh Channel
Local Players Are Entering The Channel
No Alternatives To Afh Products Available

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 27 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

All Categories Perform Well In 2017
Product Penetration Remains Low
Counterfeit Products Pose A Major Threat To Brand Manufacturers
Competitive Landscape
Procter & Gamble Losing Share To Hayat Kimya
Huggies Brand Holds Only A Minor Share
Other Companies Also Have A Role To Play In The Local Market

Category Data
Table 29 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 31 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Sanitary Protection Set To Suffer A Decline Over The Forecast Period
Slim/Thin/Ultra-Thin Towels Continue To Take Share From Standard Towels
Hypermarkets And Supermarkets Remain The Leading Distribution Channels For Sanitary Protection
Competitive Landscape
Procter & Gamble Egypt Continues To Dominate Sales
Sca Hygiene Products Exits The Egyptian Market
Local Brands Suffer From Limited Availability

Category Data
Table 35 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 36 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 37 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 38 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 39 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 40 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Baby Wipes Posts A Heavy Decline In 2017
General Purpose Wipes Records Modest Volume Growth
Moist Toilet Wipes Largely Absent From The Egyptian Market
Competitive Landscape
Easy Group Leads Wipes In Egypt
Local Brands Appreciated For Their Cheaper Prices
Reckitt Benckiser Loses Share In General Purpose Wipes

Category Data
Table 42 Retail Sales Of Wipes By Category: Value 2012-2017
Table 43 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 44 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 45 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 46 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 47 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Tissue Manufacturing Adversely Impacted By Various Issues
Retail Tissue Continues To Record Solid Current Value And Volume Growth In 2017
Counterfeit Products Pose A Real Risk To Major Brand Manufacturers
Competitive Landscape
Alex Converta Currently Selling Its Products Under Another Brand Name
Consumers Opt For The Lowest Priced Products Regardless Of Quality
New Players Enter The Category

Category Data
Table 48 Retail Sales Of Tissue By Category: Value 2012-2017
Table 49 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 50 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 51 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 52 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 53 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Adult Incontinence Products Still Not Covered By Health Insurance Companies
Many Egyptians Opt For Cheaper Alternatives
Category Also Suffers From Limited Distribution
Competitive Landscape
Hygiene Products Industries Uk Assumes Category Leadership
Alternatives To Adult Incontinence Products
Stakeholders Will Have To Increasingly Focus On Consumer Education Over The Forecast Period

Category Data
Table 54 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 55 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 56 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 57 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 58 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022
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