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Home Care in Latvia

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    Report

  • 54 Pages
  • February 2024
  • Region: Latvia
  • Euromonitor International
  • ID: 2513278
Description Jump to:
In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms.

The Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN LATVIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Liquid tablet detergents lead growth, offering ease and convenience to consumers
  • Consumers seek eco-friendly options, aligning with the rising interest in sustainability
  • Henkel Latvia SIA leads laundry care through ongoing innovations
PROSPECTS AND OPPORTUNITIES
  • Liquid tablet detergents replace powders as concentrated liquid detergents rise
  • Health trends offer solid retail value gains over the forecast period
  • E-commerce sales rise as consumers appreciate ease and convenience
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dishwashing tablets drive growth through ease and convenience
  • Deteriorating water quality stimulates the demand for dishwashing additives
  • Procter & Gamble Co retains its lead, focusing on innovative offerings
PROSPECTS AND OPPORTUNITIES
  • Automatic dishwashing packaging focuses on eco-friendly positionings
  • Consumers look to purchase multifaceted detergents
  • Use of hand dishwashing declines as consumers migrate to automatic dishwashers
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2018-2023
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Deteriorating water quality drives retail volume sales of descalers
  • Multi-purpose cleaners gain ground as cost-effective cleaning solutions
  • Colgate-Palmolive Co maintains its lead, offering Ajax to consumers
PROSPECTS AND OPPORTUNITIES
  • Descalers grow as multi-purpose cleaners benefit from being effective solutions
  • Working and cooking from home boosts sales of kitchen cleaners
  • Sustainability drives innovation and supports retail value growth
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2018-2023
  • Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Detergents with disinfectant properties negatively impact sales of bleach
  • Consumers spend less on bleach, moving towards eco-friendly alternatives
  • Procter & Gamble Co offers Ace, leading the bleach landscape
PROSPECTS AND OPPORTUNITIES
  • The unhealthy composition of bleach negatively impacts sales
  • The target demographic will primarily comprise of cost-conscious consumers
  • Supermarkets will continue to be the preferred distribution channel for bleach
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2018-2023
  • Table 42 Sales of Bleach: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 45 Forecast Sales of Bleach: Value 2023-2028
  • Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Working from home drives ongoing sales of toilet care products in 2023
  • Toilet liquids and foam offer a cost-effective choice for cleaning and maintaining toilet bowls
  • Henkel Latvia SIA retains its lead, offering consumer favourite Bref
  • PROSPECTS AND OPPORTUNITIES
  • Toilet care tablets/powders benefit from being considered efficient
  • In-cistern devices will increase as the landscape has ample room for growth
  • Discounters will become more popular among toilet care consumers
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2018-2023
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shoe polish consumption continues to fall as casual trends emerge
  • Furniture polish grows as consumers appreciate the multifunctional nature of the product
  • SC Johnson & Son Inc. leads polishes with its popular brand Kiwi
PROSPECTS AND OPPORTUNITIES
  • Pet owners drive ongoing sales of furniture polish across the forecast period
  • Floor and furniture polish face rising competition from detergent-based solutions
  • Multifunctional floor cleaners to replace traditional floor polishes
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2018-2023
  • Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gel air fresheners record strong growth, offering longer-lasting fragrances
  • Liquid air fresheners have a strong foothold on the landscape
  • Reckitt Benckiser SA retains its lead, offering Air Wick innovations
PROSPECTS AND OPPORTUNITIES
  • Ongoing innovations drive positive growth for liquid air fresheners
  • Eco-friendly innovation support retail value growth
  • Rising car purchases propels the demand for car air fresheners
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2018-2023
  • Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth for electric insecticides as consumers preference convenience and safety
  • Natural and traditional solutions challenge growth for home insecticides
  • Kvadro SIA leads the landscape with a wide range of affordable options
PROSPECTS AND OPPORTUNITIES
  • Electric insecticides post the strongest growth, ensuring a pest-free environment
  • Sustainability offers scope for product innovation in home insecticides
  • E-commerce offers an extensive selection of home insecticides
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

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