Home Care in Lithuania

  • ID: 2513279
  • Report
  • Region: Lithuania
  • 51 pages
  • Euromonitor International
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Lithuania’s declining population remains the main challenge for home care producers. The dwindling consumer base and the maturity of most categories has made it difficult to sustain positive growth rates. In addition, the emergence of more concentrated products is another reason behind stagnating and declining volume growth in several categories.

The Home Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN LITHUANIA

List of Contents and Tables
  • Executive Summary
  • Stagnating Volume Growth Due To Maturity of Demand and Declining Population
  • Premiumisation Supports Sales of More Expensive and Sophisticated Products
  • Demand for Locally Manufactured Products Continues To Increase
  • Lidl's Presence in Lithuania Places Pressure on the Leading Home Care Brands
  • A Stagnant Performance Is Expected To Be Seen in Home Care Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Consistently Positive Growth Likely To Be Seen in Air Care During the Forecast Period
  • Products With Chemical Ingredients Increasingly Likely To Struggle
  • the Expansion of Product Ranges Is Set To Be Based on New Scents and Aromas
  • Competitive Landscape
  • Procter & Gamble Maintains Its Leading Position With the Ambi Pur Brand
  • Procter & Gamble and Reckitt Benckiser Head A Strong Field of International Players
  • Private Label Likely To Continue Struggling
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Prospects
  • Headlines
  • Prospects
  • the Proliferation of Automatic Dishwashers Set To Underpin Steady Positive Growth
  • Average Unit Price Set To Rise Due To the Shift Towards More Expensive Products
  • the Recent Entry of Lidl Is Expected To Shake Up the Competitive Environment
  • Competitive Landscape
  • Henkel Latvia Sia Overtakes Procter & Gamble To Assume Outright Leadership
  • Local Companies Become Increasingly Competitive Despite Lower Marketing Budgets
  • Private Label Increasingly Dominates Sales of Economy Products
  • Category Indicators
  • Table 17 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 18 Sales of Dishwashing by Category: Value 2012-2017
  • Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 21 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 22 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 23 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales Growth Not Expected To Be Seen in Home Insecticides During the Forecast Period
  • Climatic Conditions To Have A Strong Influence Over Sales Trends in Home Insecticides
  • Commercial Strategies Likely To Focus on Consistent and Widespread Distribution
  • Competitive Landscape
  • Mcbride Plc and Its Brand Cobra Remain the Most Successful Names
  • International Players Remain Dominant
  • Standard Priced Products Remain Dominant in Home Insecticides
  • Category Data
  • Table 24 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 25 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 27 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 28 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 29 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Prevailing Demand Trends and Socioeconomic Factors Set To Influence Laundry Care
  • Innovation Likely To Be the Key To Success in Laundry Care
  • Television Advertising To Remain at the Centre of Laundry Care Marketing Strategies
  • Competitive Landscape
  • A Strong Field of Mainly International Players Is Headed by Procter & Gamble
  • Local Companies Continue To Benefit From Consumer Loyalty To Domestic Products
  • Naujoji Ringuva Set To Underline Its Position As the Leading Local Laundry Care Player
  • Category Indicators
  • Table 30 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 31 Sales of Laundry Care by Category: Value 2012-2017
  • Table 32 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 33 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 34 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 35 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 36 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 37 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 38 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 39 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 40 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 41 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 42 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 43 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 44 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Polishes Is Set To Benefit From Rising Incomes and More Sophisticated Demand
  • Unfavourable Demographic Trends Set To Continue Posing Challenges
  • Average Unit Prices Likely To Increase Across All Polishes Categories
  • Competitive Landscape
  • SC Johnson Maintains Its Leading Position Due To the Strength of Kiwi Shoe Polish
  • Limited Sales Potential Discourages the Use of Media Advertising To Promote Polishes
  • Standard Priced Brands Remain Dominant
  • Category Data
  • Table 45 Sales of Polishes by Category: Value 2012-2017
  • Table 46 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 47 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 48 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 49 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 50 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • More Sophisticated Home Care Routines Set To Spur the Category's Development
  • A Wider Range of Surface Care Products Is Expected To Be Available
  • the Average Unit Price of Surface Care Is Likely To Rise Over the Forecast Period
  • Competitive Landscape
  • Reckitt Benckiser and Unilever Vie for the Leading Position in Surface Care
  • Local Companies Remain in the Ascendant
  • Economy Products Unlikely To Challenge the Supremacy of Standard Priced Products
  • Category Data
  • Table 51 Sales of Surface Care by Category: Value 2012-2017
  • Table 52 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 53 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 54 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 56 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 57 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Shift Towards More Specialised Home Care Products Set To Support Growth
  • Sales Growth Likely To Be Spurred by the Increasing Sophistication of the Category
  • Rising Unit Prices Expected To Support Value Growth
  • Competitive Landscape
  • Major Multinational Companies Continue To Dominate Sales
  • Private Label in the Ascendant Following the 2016 Entry of Lidl
  • Advertising and Promotional Activity Set To Remain A Mainstay of Toilet Care
  • Category Data
  • Table 59 Sales of Toilet Care by Category: Value 2012-2017
  • Table 60 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 61 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 62 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 63 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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