Home Care in Ecuador

  • ID: 2515363
  • Report
  • Region: Ecuador
  • 45 pages
  • Euromonitor International
1 of 3
In 2016, home care registered a slow pace of growth; aligned with the Ecuadorian economy, which showed an important contraction after some years of economic growth. Amongst the factors most influencing this trend were decreasing purchasing power amongst consumers, increasing production costs and import restrictions. Also, there was uncertainty about the new government and the future political scenario, which made companies and consumers more cautious. In addition, 2016 was affected by a devastat...

The publisher's Home Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
READ MORE
Note: Product cover images may vary from those shown
2 of 3
Home Care In Ecuador March 2018

List Of Contents And Tables

Executive Summary

Home Care Recovers Slightly After The 2016 Economic Downturn
Accessibility Is The Main Strategy To Maintain Volume Sales
Domestic Brands Register A Better Performance
Modern Trade Remains The Leader In Terms Of Distribution
Conservative Positive Trend Expected During The Forecast Period.
Market Indicators
Table 1 Households 2012-2017

Market Data

Table 2 Sales Of Home Care By Category: Value 2012-2017
Table 3 Sales Of Home Care By Category: % Value Growth 2012-2017
Table 4 Nbo Company Shares Of Home Care: % Value 2013-2017
Table 5 Lbn Brand Shares Of Home Care: % Value 2014-2017
Table 6 Penetration Of Private Label In Home Care By Category: % Value 2012-2017
Table 7 Distribution Of Home Care By Format: % Value 2012-2017
Table 8 Distribution Of Home Care By Format And Category: % Value 2017
Table 9 Forecast Sales Of Home Care By Category: Value 2017-2022
Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2017-2022
Sources

Summary 1 Research Sources

Headlines

Prospects

Economic Contraction Affects Penetration And Purchasing Frequency
New Local Affordable Options
The Spray/Aerosol Format Sees Decreasing Sales
Competitive Landscape
Johnson Wax Del Ecuador Leads Air Care
Domestic Companies Dominate
Imported Brands Are Replaced By The Local Offer

Category Data

Table 11 Sales Of Air Care By Category: Value 2012-2017
Table 12 Sales Of Air Care By Category: % Value Growth 2012-2017
Table 13 Nbo Company Shares Of Air Care: % Value 2013-2017
Table 14 Lbn Brand Shares Of Air Care: % Value 2014-2017
Table 15 Forecast Sales Of Air Care By Category: Value 2017-2022
Table 16 Forecast Sales Of Air Care By Category: % Value Growth 2017-2022
Headlines

Prospects

A Mature Category With A Low Pace Of Growth
Bleach Is Considered Versatile By Consumers
Unit Prices Decrease In 2017
Competitive Landscape
Clorox Leads Bleach
Private Label Has A Strong Presence
Premium Local Brands Also Present

Category Data

Table 17 Sales Of Bleach: Value 2012-2017
Table 18 Sales Of Bleach: % Value Growth 2012-2017
Table 19 Nbo Company Shares Of Bleach: % Value 2013-2017
Table 20 Lbn Brand Shares Of Bleach: % Value 2014-2017
Table 21 Forecast Sales Of Bleach: Value 2017-2022
Table 22 Forecast Sales Of Bleach: % Value Growth 2017-2022
Headlines

Prospects

Economic Contraction Hampers Growth
Hand Dishwashing Is The Most Relevant Category
The Increasing Offer Of Eco-Friendly Products
Competitive Landscape
Jabonería Wilson Marginally Leads Dishwashing
Colgate-Palmolive De Ecuador Is Challenging For The Lead
Domestic Brands Increase Their Value Sales
Category Indicators
Table 23 Household Possession Of Dishwashers 2012-2017

Category Data

Table 24 Sales Of Dishwashing By Category: Value 2012-2017
Table 25 Sales Of Dishwashing By Category: % Value Growth 2012-2017
Table 26 Nbo Company Shares Of Dishwashing: % Value 2013-2017
Table 27 Lbn Brand Shares Of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales Of Dishwashing By Category: Value 2017-2022
Table 29 Forecast Sales Of Dishwashing By Category: % Value Growth 2017-2022
Headlines

Prospects

Home Insecticides Maintains Its Sales; No Major Events Affect Its Value Performance
Spray/Aerosol Is The Most Popular Format In Home Insecticides
Contraband Affects Growth
Competitive Landscape
Johnson Wax Del Ecuador Leads Home Insecticides
Domestic Companies Have Increasing Relevance
Imported Brands Remain A Niche For High-Income Consumers

Category Data

Table 30 Sales Of Home Insecticides By Category: Value 2012-2017
Table 31 Sales Of Home Insecticides By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Home Insecticides: % Value 2013-2017
Table 33 Lbn Brand Shares Of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales Of Home Insecticides By Category: Value 2017-2022
Table 35 Forecast Sales Of Home Insecticides By Category: % Value Growth 2017-2022
Headlines

Prospects

Less Traditional Categories See Increasing Penetration
Powder Detergents Still Leads
Affordable Packaging Options Increase Volume Sales
Competitive Landscape
Advertising And New Product Launches Maintain Growth
An Increasing Offer Of Domestic Products
International Brands Lead
Category Indicators
Table 36 Household Possession Of Washing Machines 2012-2017

Category Data

Table 37 Sales Of Laundry Care By Category: Value 2012-2017
Table 38 Sales Of Laundry Care By Category: % Value Growth 2012-2017
Table 39 Sales Of Laundry Aids By Category: Value 2012-2017
Table 40 Sales Of Laundry Aids By Category: % Value Growth 2012-2017
Table 41 Sales Of Laundry Detergents By Category: Value 2012-2017
Table 42 Sales Of Laundry Detergents By Category: % Value Growth 2012-2017
Table 43 Nbo Company Shares Of Laundry Care: % Value 2013-2017
Table 44 Lbn Brand Shares Of Laundry Care: % Value 2014-2017
Table 45 Nbo Company Shares Of Laundry Aids: % Value 2013-2017
Table 46 Lbn Brand Shares Of Laundry Aids: % Value 2014-2017
Table 47 Nbo Company Shares Of Laundry Detergents: % Value 2013-2017
Table 48 Lbn Brand Shares Of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales Of Laundry Care By Category: Value 2017-2022
Table 50 Forecast Sales Of Laundry Care By Category: % Value Growth 2017-2022
Headlines

Prospects

New Local Offer In Polishes
Packaging Is Used To Differentiate Luxury And Economy Products
Different Flooring In Different Regions And Amongst Different Income Groups
Competitive Landscape
Virumec Leads Polishes
Imported Brands Lead Shoe Polish

Category Data

Table 51 Sales Of Polishes By Category: Value 2012-2017
Table 52 Sales Of Polishes By Category: % Value Growth 2012-2017
Table 53 Nbo Company Shares Of Polishes: % Value 2013-2017
Table 54 Lbn Brand Shares Of Polishes: % Value 2014-2017
Table 55 Forecast Sales Of Polishes By Category: Value 2017-2022
Table 56 Forecast Sales Of Polishes By Category: % Value Growth 2017-2022
Headlines

Prospects

Slower Value Growth
Multipurpose Cleaners Leads
Products In Some Categories Are Mainly Purchased By High-Income Consumers
Competitive Landscape
Colgate-Palmolive De Ecuador Leads Surface Care
Domestic Manufacturers Improve Their Sales Performance
Private Label Products Gain Shelf-Space

Category Data

Table 57 Sales Of Surface Care By Category: Value 2012-2017
Table 58 Sales Of Surface Care By Category: % Value Growth 2012-2017
Table 59 Nbo Company Shares Of Surface Care: % Value 2013-2017
Table 60 Lbn Brand Shares Of Surface Care: % Value 2014-2017
Table 61 Forecast Sales Of Surface Care By Category: Value 2017-2022
Table 62 Forecast Sales Of Surface Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Tariff Surcharges Have Pros And Cons For Local Brands
Rim Blocks Drives Growth
Toilet Care Products Are Easily Replaceable
Competitive Landscape
Calbaq Leads Toilet Care
Domestic Companies Show A Better Performance

Category Data

Table 63 Sales Of Toilet Care By Category: Value 2012-2017
Table 64 Sales Of Toilet Care By Category: % Value Growth 2012-2017
Table 65 Nbo Company Shares Of Toilet Care: % Value 2013-2017
Table 66 Lbn Brand Shares Of Toilet Care: % Value 2014-2017
Table 67 Forecast Sales Of Toilet Care By Category: Value 2017-2022
Table 68 Forecast Sales Of Toilet Care By Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll