Consumer Health in Uruguay - Research and Markets

As consumers adjusted to the “new normal” in the aftermath of the COVID-19 pandemic, consumer health showed a robust recovery in 2022, witnessing double-digit growth in retail current value terms. Previously dynamic categories, such as cough, cold and allergy (hay fever) remedies and antiparasitic/lice (head and body) treatments, saw demand plummet in 2020, as a consequence of COVID-19 pandemic, which abruptly disrupted everyday life due to restrictions regarding social distancing. A return to p...

The Consumer Health in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN URUGUAY

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Acetaminophen continues to benefit from its status as the go-to treatment to relieve symptoms of COVID-19
Sluggish growth for ibuprofen, in view of lingering consumer health concerns
Bayer loses share following continuing consumer shift towards acetaminophen .

PROSPECTS AND OPPORTUNITIES

Acetaminophen will continue to grow, albeit at a slower rate, supported new product launches and lower prices
Demand for adult ibuprofen and adult aspirin expected to recover, amid a shift back to self-mediation
Infrastructure improvements offer strong growth potential for e-commerce

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Partial recovery for cough, cold and allergy remedies, as consumers resume their normal activities
Sanofi-Aventis Uruguay retains its leading position, amid share erosion from the smallest players
Growth stalls for e-commerce, as consumers return to normal shopping patterns

PROSPECTS AND OPPORTUNITIES

Consumption set to rebound as consumers return to pre-pandemic lifestyles, although seasonality remains a key factor
Medicated confectionery to benefit from an emphasis on sugar-free products
E-commerce will continue to grow, amid growing digitalisation and consumer demand for greater convenience

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Stressful lifestyles provide fertile ground for use of digestive remedies
Antacids and laxatives continue to benefit from their status as tried and tested products
Leading companies lose ground at the expense of smallest players

PROSPECTS AND OPPORTUNITIES

Low-priced, rapid-action attributes expected to keep antacids in high demand over the forecast period
Omeprazole to invigorate performance of proton pump inhibitors
Demand for natural digestive remedies is set to rise

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Robust recovery in 2022 as consumers return to more normal lifestyles
Continuing focus on hygiene sustains demand for topical antifungals
Megalabs remained in top position with a wide portfolio

PROSPECTS AND OPPORTUNITIES

Further recovery expected for dermatological sales
New product development expected to increase added-value choice over the forecast period
Further development of online sales expected, following lockdown expansion

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

WOUND CARE IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume sales recover as consumers return to outdoor activities
Informal retailing plays an important role in wound care in lower income neighbourhoods.
Johnson & Johnson maintains lead in 2022, but currency devaluation and competitive pricing favour small, local producers

PROSPECTS AND OPPORTUNITIES

All areas of wound care will continue growing during the forecast period
Expected increase in demand for private label amid continuing economic uncertainty
Investment in licensed cartoon characters aims to attract a wider audience

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Increasing health care concern benefited vitamins sales in 2022
Solid growth for vitamins C and D as consumers look to boost their immune systems
Bayer SA Uruguay lost some ground in hand of local laboratories

PROSPECTS AND OPPORTUNITIES

Convenience and economy favour multivitamins, while continuing immunity concerns boost sales of vitamin C

E-commerce expected to gain ground as retailers develop online infrastructure
Growing exposure to the internet and social media set to pique consumer interest in vitamins

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Preventive health concerns drive further expansion, with eye health supplements benefiting from increasing screen time, albeit from low base
Probiotic supplements saw fast retail current value growth due to digestive health benefits
Leading players lose share to smaller players, as consumers try to economise

PROSPECTS AND OPPORTUNITIES

Dietary supplements to benefit a rising consumer interest in health and wellbeing, with greater internet access fuelling e-commerce sales
A more active population offers strong growth potential for protein supplements
Low-cost model set to retain currency of direct selling in dietary supplements

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Premium prices limit overall growth, while health and wellness trends contribute to decline in weight loss supplements and meal replacement
Increasing demand for higher nutritional intake supports growth in supplement nutrition drinks
Shift to supplement nutrition drinks serves to erode Herbalife’s dominance

PROSPECTS AND OPPORTUNITIES

Direct selling to remain dominant, in the face of increasing competition from e-commerce.
A return to more hectic pre-pandemic lifestyles offers growth opportunities for weight management and wellbeing products
Weight management and wellbeing products to benefit from growing obesity concerns

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Sports nutrition registers dynamic growth in 2022, despite supply chain issues
Increased price competition leads to losses for largest players
Mercado Libre leads growth in e-commerce

PROSPECTS AND OPPORTUNITIES

Strong growth predicted in line with global trends, despite rising prices for whey protein
Widening distribution set to stimulate awareness and interest in sports nutrition
E-commerce set to become a major force in sports nutrition sales

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for herbal/traditional products continues to rise as consumers focus on illness prevention
Herbal/traditional dietary supplements continue to benefit as consumers seek immune system support
Megalabs continues to lead a highly fragmented landscape

PROSPECTS AND OPPORTUNITIES

Growing consumer confidence in herbal/traditional products set to drive higher growth over the forecast period
Older population set to drive uptake of herbal/traditional products
Growing internet penetration, convenience and affordability will driver rapid growth of e-commerce

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Government recommendation continues to support strong performance by paediatric acetaminophen
Bayer SA Uruguay’s Supradyn Infantil continues to benefit from COVID-19-related demand

PROSPECTS AND OPPORTUNITIES

Positive growth expected, with paediatric acetaminophen vitamins and dietary supplements set to lead the way
Demand for value-priced generic brands set to increase over the forecast period
Healthier eating habits pose a hurdle to growth over the forecast period

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027