+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Health in Uruguay

  • PDF Icon

    Report

  • 86 Pages
  • September 2022
  • Region: Uruguay
  • Euromonitor International
  • ID: 2515385
As consumers adjusted to the “new normal” in the aftermath of the COVID-19 pandemic, consumer health showed a robust recovery in 2022, witnessing double-digit growth in retail current value terms. Previously dynamic categories, such as cough, cold and allergy (hay fever) remedies and antiparasitic/lice (head and body) treatments, saw demand plummet in 2020, as a consequence of COVID-19 pandemic, which abruptly disrupted everyday life due to restrictions regarding social distancing. A return to p...

The Consumer Health in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN URUGUAY
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Acetaminophen continues to benefit from its status as the go-to treatment to relieve symptoms of COVID-19
  • Sluggish growth for ibuprofen, in view of lingering consumer health concerns
  • Bayer loses share following continuing consumer shift towards acetaminophen .
PROSPECTS AND OPPORTUNITIES
  • Acetaminophen will continue to grow, albeit at a slower rate, supported new product launches and lower prices
  • Demand for adult ibuprofen and adult aspirin expected to recover, amid a shift back to self-mediation
  • Infrastructure improvements offer strong growth potential for e-commerce
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2017-2022
  • Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Partial recovery for cough, cold and allergy remedies, as consumers resume their normal activities
  • Sanofi-Aventis Uruguay retains its leading position, amid share erosion from the smallest players
  • Growth stalls for e-commerce, as consumers return to normal shopping patterns
PROSPECTS AND OPPORTUNITIES
  • Consumption set to rebound as consumers return to pre-pandemic lifestyles, although seasonality remains a key factor
  • Medicated confectionery to benefit from an emphasis on sugar-free products
  • E-commerce will continue to grow, amid growing digitalisation and consumer demand for greater convenience
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stressful lifestyles provide fertile ground for use of digestive remedies
  • Antacids and laxatives continue to benefit from their status as tried and tested products
  • Leading companies lose ground at the expense of smallest players
PROSPECTS AND OPPORTUNITIES
  • Low-priced, rapid-action attributes expected to keep antacids in high demand over the forecast period
  • Omeprazole to invigorate performance of proton pump inhibitors
  • Demand for natural digestive remedies is set to rise
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Robust recovery in 2022 as consumers return to more normal lifestyles
  • Continuing focus on hygiene sustains demand for topical antifungals
  • Megalabs remained in top position with a wide portfolio
PROSPECTS AND OPPORTUNITIES
  • Further recovery expected for dermatological sales
  • New product development expected to increase added-value choice over the forecast period
  • Further development of online sales expected, following lockdown expansion
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Retail volume sales recover as consumers return to outdoor activities
  • Informal retailing plays an important role in wound care in lower income neighbourhoods.
  • Johnson & Johnson maintains lead in 2022, but currency devaluation and competitive pricing favour small, local producers
PROSPECTS AND OPPORTUNITIES
  • All areas of wound care will continue growing during the forecast period
  • Expected increase in demand for private label amid continuing economic uncertainty
  • Investment in licensed cartoon characters aims to attract a wider audience
CATEGORY DATA
  • Table 35 Sales of Wound Care by Category: Value 2017-2022
  • Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increasing health care concern benefited vitamins sales in 2022
  • Solid growth for vitamins C and D as consumers look to boost their immune systems
  • Bayer SA Uruguay lost some ground in hand of local laboratories
PROSPECTS AND OPPORTUNITIES
Convenience and economy favour multivitamins, while continuing immunity concerns boost sales of vitamin C
  • E-commerce expected to gain ground as retailers develop online infrastructure
  • Growing exposure to the internet and social media set to pique consumer interest in vitamins
CATEGORY DATA
  • Table 41 Sales of Vitamins by Category: Value 2017-2022
  • Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Preventive health concerns drive further expansion, with eye health supplements benefiting from increasing screen time, albeit from low base
  • Probiotic supplements saw fast retail current value growth due to digestive health benefits
  • Leading players lose share to smaller players, as consumers try to economise
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements to benefit a rising consumer interest in health and wellbeing, with greater internet access fuelling e-commerce sales
  • A more active population offers strong growth potential for protein supplements
  • Low-cost model set to retain currency of direct selling in dietary supplements
CATEGORY DATA
  • Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premium prices limit overall growth, while health and wellness trends contribute to decline in weight loss supplements and meal replacement
  • Increasing demand for higher nutritional intake supports growth in supplement nutrition drinks
  • Shift to supplement nutrition drinks serves to erode Herbalife’s dominance
PROSPECTS AND OPPORTUNITIES
  • Direct selling to remain dominant, in the face of increasing competition from e-commerce.
  • A return to more hectic pre-pandemic lifestyles offers growth opportunities for weight management and wellbeing products
  • Weight management and wellbeing products to benefit from growing obesity concerns
CATEGORY DATA
  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sports nutrition registers dynamic growth in 2022, despite supply chain issues
  • Increased price competition leads to losses for largest players
  • Mercado Libre leads growth in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Strong growth predicted in line with global trends, despite rising prices for whey protein
  • Widening distribution set to stimulate awareness and interest in sports nutrition
  • E-commerce set to become a major force in sports nutrition sales
CATEGORY DATA
  • Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for herbal/traditional products continues to rise as consumers focus on illness prevention
  • Herbal/traditional dietary supplements continue to benefit as consumers seek immune system support
  • Megalabs continues to lead a highly fragmented landscape
PROSPECTS AND OPPORTUNITIES
  • Growing consumer confidence in herbal/traditional products set to drive higher growth over the forecast period
  • Older population set to drive uptake of herbal/traditional products
  • Growing internet penetration, convenience and affordability will driver rapid growth of e-commerce
CATEGORY DATA
  • Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Government recommendation continues to support strong performance by paediatric acetaminophen
  • Bayer SA Uruguay’s Supradyn Infantil continues to benefit from COVID-19-related demand
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected, with paediatric acetaminophen vitamins and dietary supplements set to lead the way
  • Demand for value-priced generic brands set to increase over the forecast period
  • Healthier eating habits pose a hurdle to growth over the forecast period
CATEGORY DATA
  • Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027