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Consumer Lending in India

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    Report

  • 15 Pages
  • June 2025
  • Region: India
  • Euromonitor International
  • ID: 2515386
Consumer lending in India continued its robust upward trajectory in 2024, supported by the sustained growth of the country’s digital infrastructure, financial formalisation and increasing credit appetite among both salaried and self-employed individuals. As inflationary pressures eased in the second half of the year and employment improved in urban centres, local consumers demonstrated growing confidence in borrowing to meet lifestyle, utility and aspirational needs.

The Consumer Lending in India report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Consumer Credit, Mortgages/Housing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Lending market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer lending in 2024: The big picture
  • 2024 key trends
  • Card lending remains resilient amid increasing credit adoption
  • Alternative lending strengthens foothold through innovation and partnerships
  • RBI’s proactive supervision redefines digital lending dynamics, while BNPL sees tighter regulations
  • What next for consumer lending?
MARKET DATA
  • Table 1 Consumer Lending: Outstanding Balance by Category: Value 2019-2024
  • Table 2 Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
  • Table 3 Consumer Lending: Gross Lending by Category: Value 2019-2024
  • Table 4 Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024
  • Table 5 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
  • Table 6 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
  • Table 7 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
  • Table 8 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
  • Table 9 Forecast Consumer Lending: Outstanding Balance by Category: Value 2024-2029
  • Table 10 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2024-2029
  • Table 11 Forecast Consumer Lending: Gross Lending by Category: Value 2024-2029
  • Table 12 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONSUMER CREDIT IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Credit card lending remains dominant despite disbursal slowdown
  • Secured lending surges as lenders rebalance portfolios amid RBI tightening
  • FinTech’s recalibrate lending models amidst regulatory and funding challenges
PROSPECTS AND OPPORTUNITIES
  • Second-tier cities to drive next wave of credit card and consumer durable lending
  • Co-lending and embedded finance models to power future growth
  • Auto lending to witness renewed growth supported by policy and infrastructure
CATEGORY DATA
  • Table 13 Consumer Credit: Outstanding Balance by Category: Value 2019-2024
  • Table 14 Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
  • Table 15 Consumer Credit: Gross Lending by Category: Value 2019-2024
  • Table 16 Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024
  • Table 17 Forecast Consumer Credit: Outstanding Balance by Category: Value 2024-2029
  • Table 18 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2024-2029
  • Table 19 Forecast Consumer Credit: Gross Lending by Category: Value 2024-2029
  • Table 20 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2024-2029