+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Luxury Goods in Taiwan

  • PDF Icon

    Report

  • 35 Pages
  • August 2022
  • Region: Taiwan
  • Euromonitor International
  • ID: 2515389
Having declined slightly during 2021, retail constant value sales of luxury goods rebounded strongly in 2022. The worst of the pandemic appears to have passed, and the government has encouraged people to spend money by giving out various vouchers. There was a degree of so-called revenge spending, as some local consumers reacted to the easing of COVID-19 restrictions by significantly increasing their discretionary spending.

The Luxury Goods in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
  • Luxury goods in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2017-2022
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Occupancy rates at luxury hotels begin to recover, average room rates fall
  • Luxury hotels pivot to foodservice and events like weddings
  • Staycation packages target specific consumer groups
PROSPECTS AND OPPORTUNITIES
  • Recovery will pick up steam in 2023
  • Both intra- and inter-industry collaboration will deepen
  • Themed rooms and even hotels will proliferate
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Luxury spirits dominate, but local consumers are gradually becoming more comfortable with fine wines
  • Rare vintage spirits increasingly regarded as an investment
  • Limited editions go down well
PROSPECTS AND OPPORTUNITIES
  • Strong performance of fine wines will more than offset luxury brandy decline
  • The Macallan seeks to terminate the tyranny of vintage in luxury spirits
  • Health and wellness trend could lead more local consumers to favour quality over quantity
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales growth limited by supply-chain issues
  • Mercedes-Benz, BMW and Lexus dominate
  • Electric cars a growing presence
PROSPECTS AND OPPORTUNITIES
  • Electric cars set to go mainstream
  • Cars are becoming an increasingly hard sell to younger consumers
  • Niche super premium brands will continue to prosper
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • The consumer base for personal luxury is diversifying
  • Bricks-and-mortar will remain dominant
  • Limited editions will proliferate, particularly in luxury timepieces
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2017-2022
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
  • Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027