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Home Care in Uruguay

  • ID: 2515430
  • Report
  • March 2022
  • Region: Uruguay
  • 53 Pages
  • Euromonitor International
As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government did not impose a strict lockdown but recommended its citizens to stay at home and restrict social activities and gatherings.

This 'Home Care in Uruguay market' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong recovery of laundry aids as children return to school and sporting activities
  • Unilever continues to lead in 2021 and faces no serious competition
  • Players focus on environmental issues as the eco-friendly trend gathers pace
PROSPECTS AND OPPORTUNITIES
  • Liquid detergents continue to outperform powder ones in 2022 and beyond
  • Lack of knowledge of correct dosage limits the development of concentrated liquid detergents
  • Bar detergents set to perform well over the forecast period
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Volume sales of hand dishwashing remain strong despite slowed growth in 2021
  • The premiumisation trend continues to gather pace within hand dishwashing
  • Unilever del Uruguay maintains its leading position in 2021
PROSPECTS AND OPPORTUNITIES
  • Strong performance in 2022 and beyond as consumers continue to work from home
  • More affluent households expected to purchase a dishwasher in 2022 and beyond
  • Concentrated hand dishwashing detergents lead expansions in 2022 and beyond
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2016-2021
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Surface care sees slowed demand in 2021 after the artificial boost seen in 2020
  • Multi-purpose cleaners and floor cleaners become more important as the initial virus-related concerns fade
  • SC Johnson & Son de Uruguay continues to lead after claiming first rank due to the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
  • Disinfection continues to boost growth in 2022 and beyond
  • All-purpose cleaning wipes set to expand and become more popular in 2022 and beyond
  • Private label is anticipated to gain in value share
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2016-2021
  • Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Bleach returns to being unpopular in 2021 after the artificial boost seen in 2020
  • Consumers can now buy bleach free from mercury
  • Bleach is the only home care product area to be dominated by local players
PROSPECTS AND OPPORTUNITIES
  • Bleach performs well due to the ongoing economic crisis in 2022 and beyond
  • Gel bleach hoping to attract new consumers over the forecast period
  • Private brand poses a threat to leading bleach brands as the economic crisis continues
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2016-2021
  • Table 42 Sales of Bleach: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 44 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 45 Forecast Sales of Bleach: Value 2021-2026
  • Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers return to prioritising fragrance in 2021
  • Rim blocks remains the most popular product area however other products are gaining popularity
  • SC Johnson & Son de Uruguay leads with its fragmented brands
PROSPECTS AND OPPORTUNITIES
  • Ongoing hygiene standards and remote working encourages the demand for toilet care
  • Toilet liquids and in-cistern devices present the best outlook for 2022 and beyond
  • The lack of sediments potentially reduces the need of toilet care products
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2016-2021
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shoe polish recovers in 2021 after witnessing decline in 2020
  • SC Johnson & Son de Uruguay continues to lead polishes in 2021
  • Brands discouraged to invest in polishes due to its declining trajectory
PROSPECTS AND OPPORTUNITIES
  • Changing lifestyles continue to negatively affect polishes overall
  • Floor polish continually seen as outdated and unessential in 2022 and beyond
  • Furniture polish set to see the least decline in demand
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2016-2021
  • Table 54 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 55 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 56 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 57 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slight recovery for air care in 2021
  • Car air fresheners rebounds as consumers return to work and school
  • Multinationals continue to lead air care in 2021
PROSPECTS AND OPPORTUNITIES
  • Spray/aerosol will remain the largest product area in 2022 and beyond
  • Gel air fresheners set to perform well over the forecast period
  • Consumers living alone continue to prefer electric air fresheners in 2022 and beyond
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2016-2021
  • Table 60 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 62 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 63 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN URUGUAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slowed demand in 2021 after the phenomenal performance reported in 2020
  • Uruguayans are one of the largest consumers of spray/aerosol insecticides in the world
  • SC Johnson & Son de Uruguay continues to lead with its Raid brand
PROSPECTS AND OPPORTUNITIES
  • Spray/aerosol home insecticides continues to lead the product area in 2022 and beyond
  • E-commerce set to gather pace over the duration of the forecast period
  • Ta-Ta to lead the entry of private brands over the forecast period
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown