Home Care in Uruguay

  • ID: 2515430
  • Report
  • Region: Uruguay
  • 45 pages
  • Euromonitor International
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Laundry care remained the biggest category in retail value terms within home care. Uruguayan consumers continued to gain awareness of the importance of specific products to take care of their personal products. However, it remained common, especially in low-income households, to buy one type of detergent and use it for laundry care, surface care and dishwashing. For that reason, various home care products competed with each other, despite their different purposes.

The Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN URUGUAY

List of Contents and Tables
  • Executive Summary
  • Laundry Care Remains Biggest Category and Drives Retail Value Growth
  • Retail Value Sales Supported by Retail Volume Growth
  • International Companies Continue To Lead Home Care Products
  • Modern Grocery Remains the Main Distribution Channel
  • Slowdown in Home Care Value Sales Is Expected Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Spray/aerosol Air Fresheners Continues To Drive Air Care
  • Increase in Car Sales Benefits Car Air Fresheners
  • Supermarkets Remains the Leading Distribution Channel
  • Competitive Landscape
  • International Companies Lead Air Care Value Sales
  • Uruquim Cannot Match International Players' Investments
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Products Compete With Specific Home Care Products
  • Innovation in Bleach Products
  • Competitive Landscape
  • Electroquímica SA Continues To Lead Bleach With Almost No Competition
  • Category Data
  • Table 17 Sales of Bleach: Value 2012-2017
  • Table 18 Sales of Bleach: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 21 Forecast Sales of Bleach: Value 2017-2022
  • Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Liquid Hand Dishwashing Continues To Drive Dishwashing Retail Value Sales
  • Dishwasher Penetration Low, Especially in Low-income Households
  • Competitive Landscape
  • International Companies Dominate
  • Local Companies and Private Label Struggle To Compete
  • Category Indicators
  • Table 23 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 24 Sales of Dishwashing by Category: Value 2012-2017
  • Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth Slows As Category Approaches Maturity
  • Increases in Electric Insecticides Help Increasing Total Value Sales of the Category
  • Competitive Landscape
  • Mosquitoes Becoming More Resistant, Forcing Companies To Launch New Products
  • International Companies Lead Home Insecticides
  • Category Data
  • Table 30 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Retail Value Growth in Laundry Care Drives Home Care
  • Greater Washing Machine Penetration Benefits Automatic Detergents
  • Concentrated Detergents Perform Well Since Arrival
  • Competitive Landscape
  • Unilever Del Uruguay SA Remains the Undisputed Leader
  • Concentrated Detergents Lacks Launch Activity in 2017
  • Unilever Del Uruguay SA Will Continue To Dominate
  • Category Indicators
  • Table 36 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 37 Sales of Laundry Care by Category: Value 2012-2017
  • Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 39 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Changes in Consumer Preferences Negatively Affect the Category
  • Floor Polish Drives Retail Value Sales
  • Competitive Landscape
  • SC Johnson & Son Leads in A Stable Company Share Environment
  • Nedabal Remains Number Two in Polishes
  • SC Johnson & Son Benefits From Intensive Advertising
  • Category Data
  • Table 51 Sales of Polishes by Category: Value 2012-2017
  • Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Home Care Disinfectants Drives Category Retail Value Growth
  • Chlorine Still A Threat To Surface Care Products
  • Competitive Landscape
  • Electroquímica and Colgate-Palmolive Lead Surface Care
  • International Companies Dominate Surface Care Products
  • Category Data
  • Table 57 Sales of Surface Care by Category: Value 2012-2017
  • Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Products Remain A Threat To Toilet Care Sales
  • Rim Blocks Attract Low-income Consumers
  • Competitive Landscape
  • SC Johnson & Son De Uruguay SA Remains the Clear Leader
  • Itbs the Most Competitive Category
  • Limited Private Label Presence
  • Category Data
  • Table 65 Sales of Toilet Care by Category: Value 2012-2017
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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