Home Care in Uruguay - Research and Markets

Retail volume sales of home care saw a decline in 2022 as consumers reduced demand following the peaks of the COVID-19 pandemic. In Uruguay, other dynamics are also in play due to the high proportion of home care purchases made in Argentina and also illegal smuggling. In many cases, where sales are falling in retailers, consumption is on the rise, whilst in other cases, sales growth is not as high as it would appear.

The publisher's Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN URUGUAY

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2017-2022

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

LAUNDRY CARE IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Laundry care sees positive performance
Low-priced Brazilian brands expand in 2022
Unilever’s Granby makes strong progress

PROSPECTS AND OPPORTUNITIES

Demand for standard liquid detergents set to rise
Average prices will be squeezed by development of economy lines
Dual function of bar detergents will boost sales

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

DISHWASHING IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Reduction in meals at home spurs decline in hand dishwashing
Automatic dishwashing grew once again due to market maturity
Unilever and Colgate-Palmolive lead the dishwashing category

PROSPECTS AND OPPORTUNITIES

Retail volumes to marginally decline year-on-year as value sales increase
Automatic dishwashing faces promising outlook
Home working will stand as a key driver

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2017-2022

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

SURFACE CARE IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Surface care changes in social isolation behaviour
Disinfecting products post significant fall greater than average
Colgate-Palmolive strengthens its lead in surface care

PROSPECTS AND OPPORTUNITIES

Inflationary concerns help multi-purpose cleaners to outperform specific surface cleaners
Home disinfectants and all-purpose cleaning wipes face strong growth prospects
Argentinean consumers are key target audience in summer months

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

BLEACH IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers switch away from bleach
Private label brings eco-friendly bleach to Uruguay
Local brand Agua Jane is synonymous of bleach in Uruguay

PROSPECTS AND OPPORTUNITIES

Preventative health shifts the category into decline
Positive forecast is supported by low price and availability
Growth potential for more innovative products embracing technology

CATEGORY DATA

Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027

TOILET CARE IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales drop marginally as lifestyles shift back to normality
Strong reliance on rim blocks as it gains further momentum
SC Johnson controls more than half of toilet care by retail value share

PROSPECTS AND OPPORTUNITIES

Positive outlook for all segments as home working increases
Toilet liquids present the most promising outlook
Lower levels of sediment in Uruguay’s water reduces limescale formation

CATEGORY DATA

Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Polishes witness plummeting sales in 2022
More people out of home lifts demand for shoe polish
SC Johnson & Son de Uruguay continues to lead polishes in 2021

PROSPECTS AND OPPORTUNITIES

Floor polish faces further decline
Lifestyle changes will see all types of polishes decline in sales
Wassington works on innovations to tackle decline in shoe polish

CATEGORY DATA

Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

AIR CARE IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Falling appeal of aerosol disinfectants dampens category growth
Aerosol/spray is the most popular format of air freshener
SC Johnson & Son’s brands lead the category

PROSPECTS AND OPPORTUNITIES

Players increasingly interested in aerosol disinfection
Strong decline expected in car air fresheners
Home office will drive air care sales

CATEGORY DATA

Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

HOME INSECTICIDES IN URUGUAY

KEY DATA FINDINGS

2022 DEVELOPMENTS

Colder and longer winters curb volume and value of home insecticides
Uruguayans are one of the largest consumers of spray/aerosol insecticides in the world
SC Johnson & Son leads home insecticides

PROSPECTS AND OPPORTUNITIES

People are more aware of mosquito-related diseases
More time spent at home will boost the category
Ta-Ta private label will gain share if inflation prevails

CATEGORY DATA

Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027