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Home Care in Uruguay

  • ID: 2515430
  • Report
  • February 2021
  • Region: Uruguay
  • 52 pages
  • Euromonitor International
As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government did not impose a strict lockdown but recommended its citizens to stay at home and restrict social activities and gatherings.

The Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Liquid detergents continues to gain ground on standard powder detergents in 2020
  • Home seclusion negatively affects spot and stain removers
  • Unilever del Uruguay maintains its strong lead
RECOVERY AND OPPORTUNITIES
  • Considered more convenient, liquid detergents is set to outperform powder detergents
  • Lack of knowledge of correct dosage limits the development of concentrated liquid detergents
  • Eco-friendly laundry care products are anticipated to gain popularity
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2015-2020
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 13 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 15 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion leads to a surge in sales of dishwashing products
  • Unilever del Uruguay maintains its lead, benefiting from a well-established presence in both hand and automatic dishwashing
  • Sun and Lavavajillas Prix share automatic dishwashing
RECOVERY AND OPPORTUNITIES
  • A home-centred lifestyle will sustain demand for dishwashing detergents
  • Hand dishwashing will remain strong despite the weak economy
  • Environmental awareness is an opportunity for automatic dishwashing
CATEGORY DATA
  • Table 25 Sales of Dishwashing by Category: Value 2015-2020
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 boosts sales of surface care products as consumers seek to disinfect their homes
  • Societal changes shape demand for surface care products
  • SC Johnson & Son de Uruguay takes over leadership thanks to its Lysoform brand
RECOVERY AND OPPORTUNITIES
  • Preventive health will drive surface care products sales in the forecast period
  • Brands popular with Argentinians will suffer due to travel restrictions
  • Private label is anticipated to gain in value share
CATEGORY DATA
  • Table 31 Sales of Surface Care by Category: Value 2015-2020
  • Table 32 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 33 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 36 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 37 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 boosts sales of bleach as consumers seek to disinfect their home
  • Uruguayan consumers can henceforth procure free from mercury bleach
  • Bleach an exception in home care, with a dominant domestic player
RECOVERY AND OPPORTUNITIES
  • COVID-19 changed the outlook for bleach from negative to positive
  • Innovation will help sustain the product area’s growth
  • Private label and micro players are on the rise
CATEGORY DATA
  • Table 39 Sales of Bleach: Value 2015-2020
  • Table 40 Sales of Bleach: % Value Growth 2015-2020
  • Table 41 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 42 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 43 Forecast Sales of Bleach: Value 2020-2025
  • Table 44 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hygiene consciousness and home seclusion boost toilet care products sales
  • Rim blocks remain the most popular format within toilet care
  • SC Johnson & Son de Uruguay continues to lead toilet value sales thanks to its wide array of products and consumer loyalty
RECOVERY AND OPPORTUNITIES
  • Disinfection will remain the key attribute for consumers
  • Toilet care usage hampered by the soft water in the country
  • Toilet liquid/foams has growth potential
CATEGORY DATA
  • Table 45 Sales of Toilet Care by Category: Value 2015-2020
  • Table 46 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 48 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 49 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion and changing consumer habits negatively affect sales of polishes
  • Consumption of all types of polishes on the decline
  • SC Johnson & Son de Uruguay retains its dominant position thanks to its strong brand image and lack of competition
RECOVERY AND OPPORTUNITIES
  • Changes in consumer preferences will continue to negatively influence polishes
  • Floor polish saves the day... for the moment
  • Modern trends in footwear will continue to lead to lower demand for shoe polish
CATEGORY DATA
  • Table 51 Sales of Polishes by Category: Value 2015-2020
  • Table 52 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 54 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 55 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion and economic uncertainty negatively affect demand for air care products
  • Fragrance remains the main selling point in air care
  • SC Johnson & Son de Uruguay extends its lead in air care
RECOVERY AND OPPORTUNITIES
  • Spray/aerosol air fresheners anticipated to continue to dominate air care
  • Gel air fresheners begins to emerge
  • Smaller brands begin to compete
CATEGORY DATA
  • Table 57 Sales of Air Care by Category: Value 2015-2020
  • Table 58 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 59 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 60 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 61 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 62 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 supports sales of home insecticides as consumers seek to disinfect their home
  • Increased awareness of mosquito-related diseases supports growth
  • Raid extends its share thanks to the consumer trust it enjoys
RECOVERY AND OPPORTUNITIES
  • Spray/aerosol insecticides set to continue to dominate
  • Urban construction will support home insecticides sales
  • E-commerce is anticipated to shape the home insecticides landscape
CATEGORY DATA
  • Table 63 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 64 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 65 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 66 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 67 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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