Tissue and Hygiene in Greece

  • ID: 2515483
  • Report
  • Region: Greece
  • 43 pages
  • Euromonitor International
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Retail tissue and hygiene sales registered a value decline in 2017 following the general trend in fmcg, where most categories witnessed losses. Amidst the economic turmoil, consumers cut back on spending and, despite its commodity status, tissue and hygiene was also negatively affected by shrinking disposable incomes. In hygiene products consumers tended to continue to prefer branded products, although willing to trade down either to cheaper brands or seek products sold at a discount. In retail...

The publisher's Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Tissue And Hygiene In Germany

Executive Summary
Tissue And Hygiene In Germany - A Mature Environment That Still Holds Potential
Success Is In The Detail - Extra Growth Through Premiumisation
The Air Continues To Thin For Leading Brand Manufacturers As Private Label Shares Grow
Tissue And Hygiene Remains In-Store
Demographics And Designs Expected To Lead To Further Growth

Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population By Age 2012-2017
Table 4 Total Population By Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population By Age 2017-2022
Table 8 Forecast Total Population By Age 2017-2022
Table 9 Forecast Households 2017-2022

Market Data
Table 10 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 11 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 12 Nbo Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 13 Lbn Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 14 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 15 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 16 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 17 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 18 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Headlines

Prospects

More Employees, More Money, More Activities Outside The Home Result In Growing Sales Of Away-From-Home Tissue
The Ageing Population Continues To Contribute To Growing Away-From-Home Hygiene Sales
Formats Of Afh Wipers Depend On The Channels They Are Used In
Competitive Landscape
Tork Stays Ahead Of The Competition Through Innovation And Catering To Emerging Trends
Expertise And Additional Services Are In Strong Demand In Away-From-Home Hygiene Products

Category Data
Table 19 Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2012-2017
Table 20 Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 21 Sales Of Away-From-Home Paper Towels By Type: % Value 2015-2017
Table 22 Sales Of Away-From-Home Wipers By Format Through Business/Industry: % Value 2016-2017
Table 23 Sales Of Away-From-Home Wipers By Format Through Horeca: % Value 2016-2017
Table 24 Sales Of Away-From-Home Wipers By Format Through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales Of Away-From-Home Wipers By Format Through Public: % Value 2016-2017
Table 26 Distribution Of Away-From-Home Tissue And Hygiene By Format: % Value 2012-2017
Table 27 Distribution Of Away-From-Home Tissue And Hygiene By Format And Category: % Value 2017
Table 28 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: Value 2017-2022
Table 29 Forecast Sales Of Away-From-Home Tissue And Hygiene By Category: % Value Growth 2017-2022

Headlines

Prospects

Positive Demographic Developments To Be Cancelled Out By Changing Trends
Environmental Consciousness Supports Value Growth
Hectic Lifestyles Increase Demand For Convenient Solutions
Competitive Landscape
Tradition, Reliability And High Penetration Make For A Strong Lead
Low Prices Vs Value For Money - Two Success Factors For The Development Of Nappies/Diapers/Pants

Category Data
Table 30 Retail Sales Of Nappies/Diapers/Pants By Category: Value 2012-2017
Table 31 Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 Lbn Brand Shares Of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: Value 2017-2022
Table 35 Forecast Retail Sales Of Nappies/Diapers/Pants By Category: % Value Growth 2017-2022

Headlines

Prospects

Long Tradition Of Female Hygiene Dampens Growth Potential
Large Variety Of Products Stunts Growth Potential
Versatility And Misuse Represent Potential For Success
Competitive Landscape
Maturity Supports Stability In The Competitive Landscape
Comparability And Interchangeability Promote The Growth Of Private Label

Category Data
Table 36 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 37 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 38 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 39 Nbo Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 40 Lbn Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 42 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022

Headlines

Prospects

Demand For Greater Convenience Drives Sales Of Wipes
"Make It Quick" - Consumers Appreciate The Convenience Of Home Care Wipes
Growing Selection Of Moist Toilet Wipes Helps Drive Growth
Competitive Landscape
Large Multinational Still Benefits From Past Success
Private Label Succeeds Through Quality And Added Value

Category Data
Table 43 Retail Sales Of Wipes By Category: Value 2012-2017
Table 44 Retail Sales Of Wipes By Category: % Value Growth 2012-2017
Table 45 Nbo Company Shares Of Retail Wipes: % Value 2013-2017
Table 46 Lbn Brand Shares Of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales Of Wipes By Category: Value 2017-2022
Table 48 Forecast Retail Sales Of Wipes By Category: % Value Growth 2017-2022

Headlines

Prospects

Demand For High-Quality, Safe And Efficient Products Benefits Toilet Paper And Paper Towels
Growing Environmental Consciousness Has Only A Limited Impact On Retail Tissue
Added Value Even Exists In Mature Environments
Competitive Landscape
Innovation Keeps Brands Afloat In An Environment Dominated By Private Label
Essity Adds Value By Incorporating High-Quality Features In Paper Towels

Category Data
Table 49 Retail Sales Of Tissue By Category: Value 2012-2017
Table 50 Retail Sales Of Tissue By Category: % Value Growth 2012-2017
Table 51 Nbo Company Shares Of Retail Tissue: % Value 2013-2017
Table 52 Lbn Brand Shares Of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales Of Tissue By Category: Value 2017-2022
Table 54 Forecast Retail Sales Of Tissue By Category: % Value Growth 2017-2022

Headlines

Prospects

Embarrassment And Misuse Of Sanitary Protection Leave Room For Improvement In Adult Incontinence
Product Variety And Placement Drive Growth In Light Adult Incontinence
Innovation To Focus On Higher Protection With Smaller And Thinner Products
Competitive Landscape
Essity Dominates With Its Open Approach And Large Portfolio
Demand For Sophisticated Products Drives Value Sales Of Brands And Private Label

Category Data
Table 55 Sales Of Retail Adult Incontinence By Category: Value 2012-2017
Table 56 Sales Of Retail Adult Incontinence By Category: % Value Growth 2012-2017
Table 57 Nbo Company Shares Of Retail Adult Incontinence: % Value 2013-2017
Table 58 Lbn Brand Shares Of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales Of Retail Adult Incontinence By Category: Value 2017-2022
Table 60 Forecast Sales Of Retail Adult Incontinence By Category: % Value Growth 2017-2022

Headlines

Prospects

Incontinence Being A Dreaded Topic Reduces Potential For Rx/Reimbursement Adult Incontinence Products
Insurance Policies To Limit Product Selection And Sales Growth
Growth Potential Limited Further By Prescription Products Being Sold Only Through Pharmacies

Category Data
Table 61 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2012-2017
Table 62 Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2012-2017
Table 63 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp 2017-2022
Table 64 Forecast Sales Of Rx/Reimbursement Adult Incontinence: Total Value Msp Growth 2017-2022
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