Impacting tissue and hygiene products' performance in 2022 was the rising cost of raw materials, especially paper pulp, and the increase in energy costs, which resulted in retail prices increasing since the beginning of the year. Price hikes took place each quarter of 2022, with supply chain disruption and the increasing cost of transport further raising price points.
The analyst's Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN GREECEEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Inflation leads to price hikes in 2022, impacting consumer buying habits
- Pantyliners and tampons benefit from the re-opening of society
- The substantiality trend leads to the rising use of organic cotton
- Ultra-thin towels set to retain the majority of share on the landscape
- Competition with adult incontinence intensifies, threatening forecast growth
- Consumers appreciate the money-saving aspects of menstruation cups
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- A decline in birth rates is the key obstacle to sales growth
- Disposable pants record the strongest growth as parents focus on potty-training
- Price hikes lead to changes in consumer behaviour; however, private label remains low
- Promotional activities intensify, hindering retail value growth
- Demographics are set to be unfavourable as the birth rate remains low
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Migration from sanitary products remains a key growth driver for retail adult incontinence
- The competition between sanitary protection brands is gathering pace
- Companies increasingly invest in tackling social stigma to increase retail volume sales
- The ageing population boosts sales over the forecast period
- New product developments focus on high absorbency and design
- Private label is set to outperform branded products over the coming years
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Baby wipes enter general purpose wipes, becoming a key growth driver
- Sustainability becomes a rising trend in home care and personal care wipes
- A decline in sales for antiseptic/antibacterial wipes following the recovery from COVID-19
- Antiseptic/antibacterial wipes to experience an ongoing decline
- Multi-purpose baby wipes are set to drive growth for general purpose wipes
- The higher retail price of wipes is set to impact demand
- Table 38 Retail Sales of Wipes by Category: Value 2017-2022
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Rising cost of raw materials increases production costs, impacting retail prices
- The reopening of society fails to bring major changes to the landscape
PROSPECTS AND OPPORTUNITIES
- Opportunities for premium products to drive growth over the coming years
- Players focus on offering sustainable packaging to align with consumer demands
- Hybrid working may boost sales of retail tissues as consumers spend time at home
- Table 44 Retail Sales of Tissue by Category: Value 2017-2022
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Price hikes lead customers to trade down to cheaper alternatives
- Horeca outlets opt for branded tissue goods to appease consumers
- The re-opening of society leads to an ongoing recovery for the landscape
- Economic downturn leads to business closures across the forecast period
- The horeca landscape is set to benefit from the rise in foreign flows
- Luxury becomes a growing trend, creating growth opportunities
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
