Sales of tissue and hygiene products recovered to usual patterns in 2022 after some turmoil caused by the COVID-19 pandemic. The major products, such as toilet paper, diapers and sanitary protection are in demand on a constant basis and thus fairly resistant to major economic trends. Price inflation is the major concern in 2022. Whilst the majority of tissue and hygiene products saw prices begin to climb in 2021, the year 2022 saw prices soar.
The analyst's Tissue and Hygiene in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN LITHUANIAEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail volumes remain robust amid price inflation
- Competition intensifies among existing players
- Sanitary protection needs to support active lifestyles
- Manufacturers will explore different strategies to counter inflationary pressures
- Natural and sustainable features will attract consumers
- Tampons and pantyliners to gain popularity
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Slowing birth rate and price inflation curbs volume sales
- Smaller brands and private label take on Pampers and Huggies
- Convenience drives further growth in disposable pants
- Stagnant performance expected as inflationary pressure remain
- Disposable pants are primary growth area
- Private label to gain popularity
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Legislative changes to Rx impact retail category sales
- Incontinence products are becoming thinner
- Tena from Essity AB dominates adult retail incontinence
- Ageing population to support long-term growth
- Major brands will retain their lead
- Education is key to attract more consumers towards adult incontinence products
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Higher Rx quotas benefit the category
- Light incontinence largely omitted from Rx
- Stable prices prevail in 2022
- Current reimbursement system set to act as a barrier to growth
- Rx price review inevitable in forecast period
- Number of patients seeking Rx aid set to rise
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand patterns normalise for home and personal wipes post-pandemic
- Procter & Gamble grows lead as Bambo shakes up wipes landscape
- Anti-bacterial wipes lose appeal
- Stagnant growth ahead in baby wipes as birth rate limits demand
- Economic pressures will put consumer emphasis on price
- Home care to drive category growth
- Table 41 Retail Sales of Wipes by Category: Value 2017-2022
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 43 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Price inflation drive demand for discounts and promotions
- Business as usual for retail tissue
- Return of seasonal colds and flus drive strong performance in facial tissues
- Stable growth ahead as demand subsides
- Boxed facial tissues show strong growth potential
- Private label competition to expand
- Table 47 Retail Sales of Tissue by Category: Value 2017-2022
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 49 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Away-from-home is back to business
- Jumbo toilet paper in high demand
- Horeca supports AFH napkins category
- Economic uncertainty will limit growth opportunities
- Toilet paper and paper towels most in demand
- Price will remain top of mind in cost-centric culture
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027