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Home Care in Australia

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    Report

  • 65 Pages
  • April 2024
  • Region: Australia
  • Euromonitor International
  • ID: 2516705
In the broader home care industry, growth in unit prices remained relatively high in Australia in 2023. Amidst economic uncertainties, consumers proactively adjusted their spending habits, often by paring down the number of products in their shopping baskets. This trend contributed to limited volume growth, whilst current value growth remained high in Australia in 2023.

The Home Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN AUSTRALIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive performance for laundry care in 2023
  • Shifts in consumer spending, with the rise of private label and planned purchases
  • Spotlight on efficacy
PROSPECTS AND OPPORTUNITIES
  • Challenges and opportunities for liquid tablet detergents
  • Trends shaping the future of laundry care
  • The distribution landscape in laundry care
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dishwashing maintains growth amidst economic challenges
  • Sustainability and efficacy: The dual focus of dishwashing brands
  • The role of private label in dishwashing
PROSPECTS AND OPPORTUNITIES
  • Consumer preferences and distribution dynamics in dishwashing
  • Sustainable packaging innovations in dishwashing
  • Subscription services and online sales on the rise
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2018-2023
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Insights into surface care dynamics
  • The demand for efficacy and affordability
  • Meeting the demand for advanced hygiene and sustainability
PROSPECTS AND OPPORTUNITIES
  • Price and efficacy will remain important
  • Home care disinfectants and multipurpose cleaners will both remain popular
  • The distribution landscape in surface care
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2018-2023
  • Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
  • Table 41 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for bleach declines
  • Consumers shift towards more eco-friendly cleaning
  • Private label takes centre stage in 2023
PROSPECTS AND OPPORTUNITIES
  • Anticipated volume and value declines for bleach
  • Innovative formats and packaging for modern consumers
  • Supermarkets set to maintain dominance in bleach distribution
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2018-2023
  • Table 44 Sales of Bleach: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 46 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 47 Forecast Sales of Bleach: Value 2023-2028
  • Table 48 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers value convenient toilet care products in Australia
  • Competitive landscape in toilet care: Rising share of private label
PROSPECTS AND OPPORTUNITIES
  • Unit prices of toilet care products set to stabilise over the forecast period
  • Distribution channel dynamics in toilet care
  • Sustainable initiatives in toilet care products
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2018-2023
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued volume decline for polishes in 2023
  • Furniture polish sees a slowing of its decline
  • The impact of changing dress codes on shoe polish
PROSPECTS AND OPPORTUNITIES
  • Future trends in polishes: Price dynamics and a surge in sustainability
  • Rise of retail e-commerce in polishes
  • Challenges and opportunities for polishes
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2018-2023
  • Table 56 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 58 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 59 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Factors influencing low volume growth in air care in Australia
  • The fragmented landscape of air care
  • From air care to aesthetics
PROSPECTS AND OPPORTUNITIES
  • Understanding the limited growth expected in air care
  • Rise expected for electric air fresheners
  • The rise of health and wellness in air care
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2018-2023
  • Table 62 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2021-2023
  • Table 64 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 65 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 66 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home insecticides sees growth due to warmer weather
  • Private label on the rise amidst economic challenges
  • Minor decline in share for retail e-commerce in home insecticides
PROSPECTS AND OPPORTUNITIES
  • Stable volume growth trend for home insecticides in Australia
  • The rise of organic ingredients in premium home insecticides
  • Evolution of electronic pest repellents in Australia
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028