+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Australia

  • ID: 2516705
  • Report
  • February 2021
  • Region: Australia
  • 67 pages
  • Euromonitor International
1 of 2
Home care saw a significant increase in both volume and value sales across most hygiene-related categories in 2020 during the COVID-19 pandemic. The need for extra hygiene measures and the importance of home disinfecting increased in 2020 as a way of minimising and curbing the spread of the COVID-19 virus in Australia.

The Home Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • The importance of hygiene during the COVID-19 pandemic boosts laundry care
  • Convenience still key factor for Australian consumers
  • Consumers willing to pay more for more effective products
RECOVERY AND OPPORTUNITIES
  • Demand for eco-friendly products to increase as Australians go green
  • Liquid detergents continue to make gains at the expense of powder detergents
  • Marketing and efficacy key to success as private label continues to make its mark
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 leads to surge in demand for products in dishwashing
  • Hygiene concerns drive focus on efficacy as private label products keep prices low
  • Reckitt Benckiser strengthens lead thanks to leading brand Finish
RECOVERY AND OPPORTUNITIES
  • Flexible working supports demand for dishwashing as COVID-19 lingers
  • Eco-friendly trends set to return as consumers move on from COVID-19
  • Convenience is key as busy Australians seek to save time
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 hygiene concerns lead to spike in demand for surface care
  • Unit prices fluctuate with demand as new brands emerge to meet demand
  • Brands monitor surface care’s segmentation
RECOVERY AND OPPORTUNITIES
  • New habits persist as surface care continues to expand
  • Australian consumers are keen for green as sustainability becomes top priority
  • COVID-19 spurs greater focus on efficacy
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Government advice sparks surge in demand for bleach
  • White King continues to dominate sales in bleach
  • Private label expands thanks to competitive pricing
RECOVERY AND OPPORTUNITIES
  • Growth set to slow as the effects of COVID-19 subside
  • Eco-friendly Australians move away from harmful bleach products
  • Cross-category pressure grows as bleach reacts dangerously with other products
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2015-2020
  • Table 44 Sales of Bleach: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 46 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 47 Forecast Sales of Bleach: Value 2020-2025
  • Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion and hygiene fears drive growth in toilet care during the COVID-19 pandemic
  • Rim blocks benefits from hygiene concerns and convenience trend
  • Private label boosted by consumer price sensitivity
RECOVERY AND OPPORTUNITIES
  • Toilet care continues to grow as hygiene fears return
  • Harpic, Duck and Bref continue to dominate toilet care
  • Eco-friendly launches on the horizon
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2015-2020
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Polishes in decline as consumers focus on hygiene-related products
  • Performance is top priority for consumers in polishes
  • Reckitt Benckiser continues to lead polishes thanks to strong distribution
RECOVERY AND OPPORTUNITIES
  • Shoe polish set to recover as consumers return to work
  • Ingredients central to product development as players seek to stand out from the crowd
  • Manufacturers and private label jump ship as polishes continues to sink
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2015-2020
  • Table 56 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 58 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 59 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Australians spend more money on air care during home seclusion
  • Private label boosted by price sensitivity in Australia
  • Companies generate interest through packaging and product innovation
RECOVERY AND OPPORTUNITIES
  • Air care remains important category as COVID-19 habits stick
  • Eco-friendly products to make their mark in air care
  • Companies set to innovate as manufacturers aim to stand out
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2015-2020
  • Table 62 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 64 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 65 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 66 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Category resilient to the effects of the COVID-19 pandemic
  • Demand for eco-friendly home insecticides grow as consumers become more conscious of chemical ingredients
  • Price sensitive consumers continue to look for good deals and discounts
RECOVERY AND OPPORTUNITIES
  • Health and wellness trends drive interest in eco-friendly products and ingredients
  • Consumers seek professional results for the domestic environment
  • Interest wanes in electric insecticides
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
Adroll
adroll