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Consumer Health in China

  • ID: 2516750
  • Report
  • September 2021
  • Region: China
  • 104 Pages
  • Euromonitor International
Consumer health has seen unprecedented opportunities for growth in 2021, mainly driven by the rapid recovery of OTC products, together with the steady growth of vitamins and dietary supplements, driven by enhanced awareness of preventative health and self-medication. Population ageing is posing multifaceted health threats to Chinese citizens, while COVID-19 has amplified Chinese consumers’ awareness of self-medication.

The publisher's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Analgesics sees recovery due to lifting of the suspensions of retail sales seen during COVID-19
  • Systemic analgesics does not reach pre-crisis levels
  • Topical analgesics/anaesthetic rebounds as consumers resume daily activities

PROSPECTS AND OPPORTUNITIES
  • Centralised drug procurement expected to lower the price of paediatric analgesics
  • Higher price per transaction will propel value growth in topical analgesics/anaesthetic

CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Enhanced awareness of self-protection against COVID-19 supresses demand
  • Paediatric cough, cold and allergy remedies sees recovery with children back in school
  • Polarised performance for combination products

PROSPECTS AND OPPORTUNITIES
  • Boom of O2O pharmacies may drag down retail prices
  • Decongestants and allergy remedies thrive due to a growing consumer base

CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Changing eating habits slow the growth of digestive remedies
  • Consumers’ rising awareness of preventative health hampers growth of digestive remedies
  • Omeprazole switches from Rx to OTC

PROSPECTS AND OPPORTUNITIES
  • Rising consumer confidence in herbal/traditional products
  • Patients with digestive problems are getting younger
  • Hyperlocal delivery provides easy and fast access to digestive remedies

CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dermatologicals shows resilience and sustains healthy growth
  • Haemorrhoid treatments bucks the trend during the pandemic

PROSPECTS AND OPPORTUNITIES
  • Hair loss treatments buoyed by e-commerce sales
  • Dermatologicals still dominated by non-herbal products

CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

SLEEP AIDS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growing demand for sleep aids among Chinese consumers
  • Diversification of formats
  • Herbal/traditional products continue to lead, but dietary supplements are on the rise

PROSPECTS AND OPPORTUNITIES
  • E-commerce channel continues to gain share
  • Intensified competition from non-medical products

CATEGORY DATA
  • Table 36 Sales of Sleep Aids: Value 2016-2021
  • Table 37 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 39 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 40 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 41 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Extensive usage of electronic devices maintains growth in eye care
  • Joint efforts to raise eye heath awareness
  • E-commerce witnesses continuous dynamic growth

PROSPECTS AND OPPORTUNITIES
  • Products see an increasing level of segmentation
  • Eye care products for contact lens wearers gain attention

CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2016-2021
  • Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased time spent outside the home in 2021 improves the growth of wound care
  • New formats attract attention
  • Yunnan Baiyao Group retains its lead

PROSPECTS AND OPPORTUNITIES
  • Ageing and increasing participation in vigorous activities expected to further boost demand
  • Continued shift towards e-commerce

CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2016-2021
  • Table 49 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 51 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 52 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vitamins sees sustained demand post-COVID-19
  • Innovation in formats helps to reach a broader consumer base
  • Growing opportunities due to the rise of e-commerce

PROSPECTS AND OPPORTUNITIES
  • Single vitamins set to outperform multivitamins
  • Vitamins with a beauty positioning to gain traction
  • More market entrants will increase the competition

CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2016-2021
  • Table 55 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 56 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 57 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 58 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 59 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rising awareness of healthy living continues to drive sales of immunity-related products
  • E-commerce continues to deepen its penetration
  • Innovative formats gain popularity among consumers

PROSPECTS AND OPPORTUNITIES
  • Beauty-positioned dietary supplements on the rise
  • Herbal/traditional products gain traction
  • Personalisation set to increase

CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weight management sees a slowdown in 2021, after explosive growth in 2020
  • Weight loss supplements sustains healthy growth momentum
  • Meal replacement sees a slowdown in growth after a boom during COVID-19

PROSPECTS AND OPPORTUNITIES
  • Further penetration of the offline channel in an online-dominant category
  • Direct selling players are being challenged in weight management

CATEGORY DATA
  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rising awareness of health and fitness lead to growth of sports nutrition
  • Sports protein still the largest category, but non-protein gaining growth momentum
  • Digital channels still dominate

PROSPECTS AND OPPORTUNITIES
  • Enlarging consumer base of lifestyle users
  • Convenience formats continue to attract attraction
  • Dynamic competitive landscape

CATEGORY DATA
  • Table 74 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 increases consumers’ preference for herbal/traditional CCA products
  • Herbal/traditional products gain traction as consumers look for holistic health
  • Edible bird nest products perform well due to the rise of wellness beauty

PROSPECTS AND OPPORTUNITIES
  • Growing demand from the younger generation
  • Online marketplace has huge potential for growth

CATEGORY DATA
  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Paediatric health supplements continue to see healthy growth
  • Biostime maintains its leading position in paediatric consumer health
  • Paediatric OTC products crippled by pandemic but on course for steady recovery

PROSPECTS AND OPPORTUNITIES
  • Online penetration deepening
  • Policy favouring the growth of paediatric OTC products

CATEGORY DATA
  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown