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Consumer Health in China

  • ID: 2516750
  • Report
  • November 2020
  • Region: China
  • 111 pages
  • Euromonitor International
Overall, the COVID-19 pandemic has had a significant negative impact on consumer health sales in China in 2020, as a result of lockdown restrictions on retailing and public movement, and the disruption of logistics and retail operations.

The Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Analgesics hit by suspension of retail sales
  • Topical analgesics faces challenges
  • Domestic players look to reposition topical analgesics brands
RECOVERY AND OPPORTUNITIES
  • Positive outlook for paediatric analgesics
  • Paediatric ibuprofen set to see dynamic expansion
  • Topical analgesics/anaesthetic to benefit from rising interest in TCM
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown reduces incidence of exposure to viruses and allergens
  • Position of online channels strengthened by COVID-19
  • Traditional Chinese medicine product becomes household name
RECOVERY AND OPPORTUNITIES
  • Return of high pollution levels to boost demand
  • Strong role for e-commerce
  • Growing interest in TCM/herbal products
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Closure of foodservice outlets in peak season hits digestive remedies
  • Motion sickness remedies suffers as a result of COVID-19-related travel restrictions
  • Leader faces growing competition
RECOVERY AND OPPORTUNITIES
  • New policies and regulations to exert an influence
  • Hectic modern lifestyles lead to digestive issues
  • Direction of consumer health trend presents challenges for digestive remedies
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic hits outside peak dermatologicals season
  • Online presence and recurrent demand help dermatologicals to weather COVID-19
  • Wuhan Ma Ying Long Pharm Group continues to expand
RECOVERY AND OPPORTUNITIES
  • Nappy (diaper) rash treatments to see strongest growth
  • Return to regular exercise to boost demand for topical germicidals/antiseptics
  • Developments in beauty and personal care pose a threat to dermatologicals
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Younger consumers inclining towards new products
  • E-commerce surges during pandemic
  • Leader benefits from deeply rooted brand awareness
RECOVERY AND OPPORTUNITIES
  • Modern living drives up demand for sleep aids
  • Lockdown bolsters trend towards e-commerce
  • Threat from rival products and sleep hygiene
CATEGORY DATA
  • Table 36 Sales of Sleep Aids: Value 2015-2020
  • Table 37 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 38 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 39 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 40 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 41 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown increases exposure to electronic devices
  • E-commerce growth bolstered by lockdown
  • Leading players work to build brand-awareness and loyalty
RECOVERY AND OPPORTUNITIES
  • Efforts to raise awareness of eye health to boost demand during forecast period
  • OTC products containing herbal/traditional ingredients compatible with evolving demand
  • Economic fallout of lockdown may undermine demand for daily eye care products
CATEGORY DATA
  • Table 42 Sales of Eye Care by Category: Value 2015-2020
  • Table 43 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 45 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 46 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growth slows during lockdown, though multi-functionality provides some resilience
  • Novel format gains attention
  • Yunnan Baiyao Group retains the lead
RECOVERY AND OPPORTUNITIES
  • Expanding consumer base for wound care
  • Continued trend towards e-commerce
  • Economic impact of lockdown threatens demand for value-added wound care
CATEGORY DATA
  • Table 48 Sales of Wound Care by Category: Value 2015-2020
  • Table 49 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 51 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 52 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 drives surge in demand for vitamin C
  • Segmentation and new formats
  • Leading brands benefit from demand for immunity-boosting products
RECOVERY AND OPPORTUNITIES
  • Holistic, preventive approach to bolster demand for vitamins
  • Growing challenge from rival products
  • Pharmaceutical companies expanding in vitamins
CATEGORY DATA
  • Table 54 Sales of Vitamins by Category: Value 2015-2020
  • Table 55 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 56 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 57 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 58 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 59 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 accelerates direct sellers’ adoption of e-commerce
  • Consumers look for immunity boosting products
  • Online activity key to leading players’ strategies during lockdown
RECOVERY AND OPPORTUNITIES
  • Ageing of the population presents opportunities for targeted products
  • Modern living generates demand for dietary supplements
  • Favourable policy environment, but increasing competition
CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Overweight and obesity a growing problem
  • Strong growth for supplement nutrition drinks
  • Leader focuses on increased digital engagement
RECOVERY AND OPPORTUNITIES
  • Official communications to support rising awareness of need for weight management
  • Potential for products meeting the nutritional needs of busy consumers
  • Key role for e-commerce and digital marketing
CATEGORY DATA
  • Table 68 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • State promotion of exercise maintained during COVID-19 pandemic
  • Digital channels play key role in category development
  • Tmall plays important part in brand development
RECOVERY AND OPPORTUNITIES
  • Trend towards sport and exercise creating opportunities for growth
  • Potential for diversification of the product offer
  • Challenging economic conditions pose a threat to category development
CATEGORY DATA
  • Table 74 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 75 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 76 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 77 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 78 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Herbal/traditional cough, cold and allergy (hay fever) remedies sees image bolstered during COVID-19 pandemic
  • Desire for enhanced immunity boosts sales of herbal/traditional dietary supplements
  • Leader focuses on online development, while new advice hits cough remedies
RECOVERY AND OPPORTUNITIES
  • Government focuses on promoting preventive health measures and TCM
  • Growing demand amongst old and young
  • Ongoing development of e-commerce
CATEGORY DATA
  • Table 80 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown reduces demand for paediatric consumer health products
  • Rise in demand for immunity-boosting products
  • By-health targets maternity and infant stores, while Sunflower prioritises the paediatric OTC segment
RECOVERY AND OPPORTUNITIES
  • Paediatric consumer health likely to prove relatively resilient in face of economic challenges
  • Continued online growth
  • Health trend has potential downside for paediatric consumer health
CATEGORY DATA
  • Table 86 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
2020 IMPACT
Note: Product cover images may vary from those shown
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