In 2022, further disruptions to the tissue and hygiene market were observed in Poland. Skyrocketing rises in the price of gas and electricity significantly affected production costs and, consequently, impacted average unit prices. Rises in fuel prices also led to notable disruptions to logistics. Furthermore, the acquisition of raw materials, such as cellulose pulp, became an issue not only due to higher costs but also because of problems caused by the war in Ukraine.
The analyst's Tissue and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN POLANDEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Immigration from Ukraine increases the consumer base
- Increasing interest in natural ingredients
- Torunskie Zaklady Materialow Opatrunkowych (TZMO) retains lead
- Continued high inflation expected
- Further growth in e-commerce
- Continued decline in standard towels without wings
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Unfavourable demographic developments
- Jeronimo Martins targets wide range of consumers
- Consumers becoming more aware of health and wellness and the environment
- Small pack sizes likely as players look to avoid price rises
- Birth rate set to continue to dampen demand
- Growing interest in clean labels
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growth in both light and moderate/heavy products
- High rate of inflation impacts category
- Seni remains leading brand, while Uritam introduces tampons to category
- Rising prices to dampen demand
- Retail adult incontinence to attract new players
- New product development
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Ageing population and rising awareness driving demand
- Women more likely to suffer from incontinence, but it evens out with age
- Changes to Rx/reimbursement
- Increasing interest in reimbursement schemes
- Ageing population to support high demand
- Potential expansion in the range of products available through Rx-reimbursement schemes
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
- Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
- Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Flexible working and immigration support demand
- Moist toilet wipes growing
- Procter & Gamble gains lead, while consumers shift towards e-commerce
- Convenience and hygiene to support demand
- Growing awareness of sustainability
- Non-essential items squeezed out by rising consumer budget consciousness
- Table 42 Retail Sales of Wipes by Category: Value 2017-2022
- Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Toilet paper sees strong growth
- War in Ukraine hits manufacturers’ costs
- Velvet Care retains lead despite strong competition from Jeronimo Martins
- Increased budget consciousness to affect purchasing patterns
- War in Ukraine to bring further challenges
- Focus on essential items
- Table 48 Retail Sales of Tissue by Category: Value 2017-2022
- Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Continued economic challenges affect AFH market
- Rising demand in hospitals
- Unstable situation places a premium on flexibility and diversity
- Inflation continues to pose challenges
- Continued growth in AFH adult incontinence
- Decline in AFH tablecloths highlights direction of demand
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027