+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Tissue and Hygiene in Poland

  • PDF Icon

    Report

  • 50 Pages
  • March 2024
  • Region: Poland
  • Euromonitor International
  • ID: 2516817
Description Jump to:
In 2023, the tissue and hygiene landscape in Poland recorded positive, double-digit retail value growth, driven by rising price points. As such, while value sales were high, retail volume was challenged in areas viewed as unessential, including tablecloths, window/glass and deodorant wipes. While a decline in the birth rate further challenged retail volume sales of nappies/diapers/pants, the ageing population bolstered demand for retail adult incontinence goods.

The Tissue and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN POLAND
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive demographic trends drive sales, as the audience for menstrual care grows
  • Tampons gain ground as standard towels without wings face challenges
  • Product development focuses on natural ingredients to align with rising trends
PROSPECTS AND OPPORTUNITIES
  • Players implement strategies to retain consumers across the early forecast period
  • Sustainable attributes rise as consumers demand eco-friendly goods
  • Consumers consider standard towels without wings as being inconvenient
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The declining birth rate challenges retail volume sales of nappies/diapers/pants
  • Ongoing price rises impacts consumer purchasing behaviour in 2023
  • Jeronimo Martins targets a wide range of consumers, boosting sales in 2023
PROSPECTS AND OPPORTUNITIES
  • The decline in births challenges sales across the forecast period
  • Growing interest in natural materials shapes product innovations on the landscape
  • Delayed potty training benefits sales of nappies/diapers/pants in Poland
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The ageing population supports sales of adult retail incontinence goods in 2023
  • Price-sensitive consumers opt for cheaper options, such as light products and menstrual care
  • Seni remains the leading brand, however, share is lost to smaller players
PROSPECTS AND OPPORTUNITIES
  • The ongoing ageing population creates solid growth opportunities for menstrual care
  • High prices continue to shape buying habits as sanitary towels challenge sales
  • Retail adult incontinence to attract new players, including private label
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive results driven by the large population and ageing demographic
  • Women are more likely to suffer from incontinence at a younger age
  • New pricing for Rx/reimbursement adult incontinence is put into effect
PROSPECTS AND OPPORTUNITIES
  • Demographic trends create ongoing opportunities for Rx reimbursement goods
  • The rising interest in reimbursement schemes drive ongoing growth
  • Technological advancements and product developments shape the landscape
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • General purpose and moist toilet wipes drive retail volume growth
  • Baby wipes and deodorant wipes lose ground as consumers choose alternative products
  • Procter & Gamble retains its lead as Pampers continues to gain share
PROSPECTS AND OPPORTUNITIES
  • General purpose wipes will continue to drive growth on the landscape
  • Growing awareness of sustainability to shape product innovations
  • Non-essential wipes decline as consumers look to alternative methods
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive growth as many retail tissue products are considered essential
  • Discounters increase in popularity, offering affordable price points to consumers
  • Velvet Care retains the lead despite strong competition from Jeronimo Martins
PROSPECTS AND OPPORTUNITIES
  • Positive retail volume sales driven by population growth
  • A focus on essential items leads to challenges for tablecloths
  • Product developments focus on comfort, absorption and fragrance
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Local tourism and new product developments drive value sales in away-from-home tissue
  • Hospitals and the public sector focus on price above quality
  • Tork invests in new product developments to drive sales following COVID-19
PROSPECTS AND OPPORTUNITIES
  • Price concerns across the early forecast period will shape AFH volume sales
  • Ongoing growth in AFH adult incontinence, driven by the ageing population
  • Sustainability shapes trends on the AFH tissue and hygiene landscape
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Related Topics

Related Reports

Away-From-Home Tissue and Hygiene in Poland - Product Image

Away-From-Home Tissue and Hygiene in Poland

  • Report
  • 20 Pages
  • Poland
From
Where Consumers Shop for Tissue and Hygiene - Product Image

Where Consumers Shop for Tissue and Hygiene

  • Report
  • 42 Pages
  • Global
From
Tissue and Hygiene Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) - Product Image

Tissue and Hygiene Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

  • Report
  • 268 Pages
  • Global
Europe Tissue And Hygiene Paper - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029 - Product Image

Europe Tissue And Hygiene Paper - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

  • Report
  • 164 Pages
  • Europe
From
Away-From-Home Tissue and Hygiene - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029 - Product Image

Away-From-Home Tissue and Hygiene - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029

  • Report
  • 100 Pages
  • Global
From
Copyright © 2002-2024 Research and Markets. All Rights Reserved.