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Soft Drinks in Argentina

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    Report

  • 91 Pages
  • November 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 2516838
Following a severe volume decline in 2024 due to an economic downturn and high inflation, soft drinks in Argentina experienced a moderate rebound in 2025, driven by GDP growth, moderating inflation, and aggressive discounting. However, consumers remained highly price-sensitive, boosting demand for private label and B-brands, and favouring returnable and reduced sugar options.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Partial rebound for soft drinks amidst ongoing challenges
  • 2025 characterised by price-sensitivity and rising health trends
WHAT’S NEXT?
  • Positive outlook as improving local economy drives consumers’ purchasing decisions
  • Healthier lifestyles to influence new product development
  • Climate change to remain an influential factor in availability of ingredients
COMPETITIVE LANDSCAPE
  • Coca-Cola Argentina SA retains convincing leadership of soft drinks
  • Local player pursues aggressive expansion plan
CHANNELS
  • Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
  • E-commerce continues to make gains with convenience of home delivery
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Inflation-driven growth, affordability, and channel transformation
INDUSTRY PERFORMANCE
  • Carbonates sales partially rebound amidst ongoing price pressures
  • Affordability remains primary concern, but tonic water continues to benefit from mixology trend
WHAT’S NEXT?
  • Despite positive outlook for carbonates challenges will remain
  • Tonic water/mixers/other bitters will continue to outperform overall carbonates
  • B-brands consolidation will increase competitive dynamics with global players
COMPETITIVE LANDSCAPE
  • Coca-Cola Argentina retains convincing leadership of carbonates
  • Refres Now’s acquisition of Prodea should be warning sign for global players
CHANNELS
  • Leading channel small local grocers is gradually losing share in retail landscape
  • Further gains for e-commerce due to convenience of home delivery
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • From economic dip to health-driven rebound and digital growth
INDUSTRY PERFORMANCE
  • Juice sales rebound as inflation in Argentina starts to ease
  • 100% juice benefits from health and wellness trend
WHAT’S NEXT?
  • Solid growth for juice driven by healthier and lower sugar options
  • Potential for extreme weather conditions to further impact juice
  • Rising sophistication with a focus on specific health benefits likely to attract consumers
COMPETITIVE LANDSCAPE
  • Coca-Cola retains leadership of consolidated landscape with Cepita
  • Gains for Purafrutta driven by expanding distribution
CHANNELS
  • Traditional channel dominates but loses further ground to competitors
  • Convenience drives surge in sales via e-commerce
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Navigating inflation: Bottled water in Argentina finds new growth drivers
INDUSTRY PERFORMANCE
  • Bottled water sales show moderate rebound
  • Strong performance by functional bottled water driven by health trend
WHAT’S NEXT?
  • Solid future growth for bottled water driven by natural healthy perception
  • Flavoured bottled water to offer greater competition to carbonates and concentrates
  • Front labelling laws likely to further support sales of bottled water
COMPETITIVE LANDSCAPE
  • IVESS leads with low margins, high sales and home delivery bottled water
  • Discounter Dia benefits from competitive pricing of its private label range
CHANNELS
  • Supermarkets leads distribution, gaining share from small local grocers
  • E-commerce supported by online platforms of retailers and brands’ DTC options
CATEGORY DATA
  • Table 109 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 110 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 111 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 112 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 113 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 114 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 115 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 116 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 117 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 118 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 120 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rebound for sports drinks with health focus and evolving retail
INDUSTRY PERFORMANCE
  • Strong rebound for sports drinks driven by active consumers
  • Targeted hydration solutions focus on functionality
WHAT’S NEXT?
  • Rising interest in fitness and wellbeing can benefit sports drinks with better for you formulations
  • Affordability likely to remain a concern over early forecast period
  • Oral rehydration brands may create new consumption occasions
COMPETITIVE LANDSCAPE
  • Gatorade remains dominant brand with a clear flavour innovation strategy
  • Suerox continues to make gains with target oral rehydration solutions
CHANNELS
  • Small local grocers maintains lead amidst modern channel expansion
  • E-commerce sales invigorated driven by convenience
CATEGORY DATA
  • Table 121 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 122 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 123 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 124 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 125 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Post-inflation rebound driven by reduced sugar options and digital reach
INDUSTRY PERFORMANCE
  • Solid rebound for energy drinks driven by demand for functional beverages
  • Health concerns drive strong growth of reduced sugar energy drinks
WHAT’S NEXT?
  • Future dynamic growth to be driven by an intense and dynamic marketplace
  • Flavour innovation will be key factor driving further expansion
  • Fortification and functionality of other soft drinks may become a major challenge
COMPETITIVE LANDSCAPE
  • Coca-Cola retains dominance of energy drinks with Monster
  • Red Bull regains strong growth momentum
CHANNELS
  • Small local grocers retains lead despite further pressure from modern channels
  • Convenience and expansion drive strong growth of e-commerce
CATEGORY DATA
  • Table 69 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 70 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Navigating economic shifts, value demand, and retail evolution
INDUSTRY PERFORMANCE
  • Ongoing declines for concentrates driven by mature powder format
  • Liquid concentrates benefits as consumers trade down from other soft drinks
WHAT’S NEXT?
  • Rebound for concentrates as pricing starts to stabilise
  • Private label set to strengthen position due to modern retail expansion
  • Innovation in flavours and with health benefits offers growth opportunities
COMPETITIVE LANDSCAPE
  • Mondelez retains lead of fairly fragmented landscape
  • Cepas Argentinas gains ground via its liquid concentrates portfolio
CHANNELS
  • Small local grocers continues to lose ground to expanding modern channels
  • Competitive pricing and advertising campaigns support supermarkets
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 82 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 83 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 85 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 86 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 87 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 88 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 89 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 90 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 91 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 92 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 95 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN ARGENTINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Niche category finds growth in wellness trends and digital channels
INDUSTRY PERFORMANCE
  • RTD tea sales remain limited in Argentina due to lack of a tea culture
  • Reduced sugar shows promise in line with rising health trends
WHAT’S NEXT?
  • Positive outlook but RTD tea’s appeal is likely to be restricted to affluent consumers
  • RTD tea variants with specific health properties may attract new consumers
  • Kombucha offers potential as new functional drink
COMPETITIVE LANDSCAPE
  • Fitoplus regains lead of consolidated competitive landscape
CHANNELS
  • Supermarkets continues to lead distribution with expansive store network
  • E-commerce continues to make gains with wider product offer
CATEGORY DATA
  • Table 96 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 97 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 100 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER