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Soft Drinks in Canada

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    Report

  • 84 Pages
  • December 2023
  • Region: Canada
  • Euromonitor International
  • ID: 2523225
Post-COVID-19, more Canadians have resumed work outside of the home and begun partaking in social and outdoor activities again. This has led to a decline in retail volume sales of soft drinks, except in the case of impulse-driven, single-serve formats of soft drinks. Meanwhile, the strong increase in value sales reflects both the ongoing recovery of higher value on-trade channels after the pandemic and record-high inflation.

The Soft Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN CANADA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Canada
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Carbonates sees off-trade volume decline in 2023
  • New product development focuses on functional benefits with reduced or zero sugar
  • Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands
PROSPECTS AND OPPORTUNITIES
  • Non-cola carbonates set to benefit from popularity tonic water/mixers/other bitters
  • Healthy variants are likely to emerge as players seek to differentiate in a crowded arena
  • Growing health consciousness impact category performance in the years ahead
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice witnesses improved volume growth throughout the year
  • Not from concentrate (NFC) 100% juice continues to gather momentum
  • A Lassonde continues to lead thanks to its popular brand Oasis
PROSPECTS AND OPPORTUNITIES
  • Bumpy road ahead for juice as consumers spend less time in their homes
  • Interesting innovations in packaging and ingredients are likely to emerge
  • Coconut and other plant waters offer strong growth potential
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • With consumers more mobile in 2023, demand for smaller formats has risen
  • BlueTriton Brands Inc continues to lead in 2023
  • Sparkling flavoured bottled water sees dynamic growth in 2023
PROSPECTS AND OPPORTUNITIES
  • Bottled water poised for healthy growth over the forecast period
  • Functional benefits expected in bottled water as the health and wellness trend gathers pace
  • Sugar tax is on the way to the detriment of flavoured bottled water
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sports drinks continues to see momentum despite high prices
  • Millennials remain the target audience for sports drinks in Canada
  • PepsiCo Beverages continues to dominate with its leading brand Gatorade
PROSPECTS AND OPPORTUNITIES
  • Smaller players will continue to innovate in sports drinks over the forecast period
  • Positive outlook for sports drinks in the coming years
  • Sports sponsorships to remain a key focus of manufacturers
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Canadian government recalls multiple brands for caffeine and labelling violations
  • Energy drinks continue to post decent off-trade volume growth, but on trade growth sees rapid slow down
  • Coca-Cola Ltd continues to lead energy drinks in 2023
PROSPECTS AND OPPORTUNITIES
  • Further restrictions are expected on distribution due to unhealthy image
  • Energy drinks to continue their positive growth over the forecast period despite recall
  • Healthier options to gain ground in energy drinks and improve their image
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concentrates sees modest volume growth in 2023
  • Kraft Canada leads concentrates once again in 2023
  • Category faces ongoing pressure from other soft drinks categories
PROSPECTS AND OPPORTUNITIES
  • Natural ingredients and functional benefits will influence innovations over the forecast period
  • Potential implementation of front-of-package nutrition labelling
  • Sugar tax is on the way and set to apply pressure to the competitive landscape
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD Tea shows healthy performance in 2023 thanks to strong demand
  • Minute Maid Co Canada remains the leading player despite the growth of smaller brands
  • New product developments include those with functional benefits in line with the health and wellness trend
PROSPECTS AND OPPORTUNITIES
  • Kombucha will help drive growth in RTD tea in the years to come
  • Sustainability will re-emerge as a key focus area within the category
  • Sugar tax may negatively impact RTD tea sales
CATEGORY DATA
  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Innovations focus on health and wellness and sustainability in 2023
  • Innovations focus on health and wellness and sustainability drive category interest
  • The North American Coffee Partnership continues to lead thanks to the popular brand, Starbucks Frappuccino
PROSPECTS AND OPPORTUNITIES
  • On-trade performance will improve and premiuimsation may help drive current value growth
  • RTD coffee continues to be made up from the off-trade over the forecast period
  • Competition from RTD tea will continue to threaten category growth
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028