Soft Drinks in Sweden

  • ID: 2523227
  • Report
  • Region: Sweden
  • 80 pages
  • Euromonitor International
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Retail volume sales of soft drinks declined marginally in 2017 despite the country’s growing population and increasing number of immigrants. This can be attributed to falling demand in the largest carbonates category, with sales having being supported the previous year by several key sporting events, including the Olympic Games and the European Football Championships. Future sales are expected to receive a boost from big sporting events or good summer weather.

The Soft Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN SWEDEN

Executive Summary
Volume Sales Fall Despite the Growing Population
Growth of Smaller Categories Not Enough To Offset the Decline of Carbonates
Coca-Cola Remains the Clear Market Leader
Manufacturers Copy Successful Brand Extensions and Focus on Health Aspects
Manufacturers To Focus on Value Rather Than Volume Sales

Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Sweden
Trends
Sources
Summary 1 Research Sources
Headlines
Prospects
Sales Largely Driven by Functional Bottled Water
Still Bottled Water Seeking New Consumer Groups
Off-trade To Slightly Increase Its Share of Volume Sales
Competitive Landscape
Spendrups Bryggeri Remains the Clear Category Leader
Strongest Performing Players and Brands Mainly Active in Functional Bottled Water
Category Dominated by Local Brands

Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Lack of Big Sporting Events Contributes To A Decline in Volume Sales in 2017
Low-calorie Carbonates the Best Performers
Prices Continue To Rise Sharply
Competitive Landscape
Coca-Cola Remains the Clear Category Leader
Little Change in the Competitive Environment
Private Label Benefiting From the Rising Prices of Branded Products

Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Dilution Ratio Increasing
More Liquid Concentrates Become Part of the Deposit System
Competitive Landscape
Orkla Foods Remains the Clear Category Leader
New Product Launches

Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Manufacturers Focus on Generating Value Growth As Volume Sales Continue To Fall
Lemon Flavour Boosted by the Launch of Lemonade Beverages
Manufacturers Turn Their Attentions To Specific Categories To Combat the Lingering Effect of the Sugar Debate
Competitive Landscape
Proviva and Skånemejerier Compete for the Leading Position
Company and Brand Shares Remain Fairly Stable

Category Data
Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Headlines
Prospects
Focus Turns Towards Speciality Launches and Line Extensions
Premiumisation Drives Up Average Unit Price
On-trade Sales Remain Marginal
Competitive Landscape
Arla Foods Leads the Category With Its Starbucks and Cocio Brands
Starbucks and Löfbergs Ice the Best Performers
Private Label Suffering From the Premiumisation Trend

Category Data
Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Headlines
Prospects
Value Sales Boosted by Premium Launches
Piwa Food Drives Volume Sales
Peach and Citrus the Two Main Flavours But New Ones Are Gaining Ground
Competitive Landscape
Piwa Food Remains the Clear Category Leader
International Brands Lead the Category
Off-trade To Continue To Outperform the On-trade

Category Data
Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Driven by Reduced-sugar Variants
Manufacturers To Launch Beverages for New Ethnic Minority Groups
Threat To Energy Drinks With A High Caffeine Content
Competitive Landscape
Red Bull Remains the Clear Category Leader
Nocco Bcaa and Burn the Best Performers in Terms of Volume Sales Growth
Private Label Products Find It Difficult To Keep Up With Branded Offerings

Category Data
Table 120 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 121 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Headlines
Prospects
Sports Drinks Continues To Record Modest Volume Growth
Sports Drinks Purchased by An Ageing Consumer Group
Competitive Landscape
Carlsberg Remains the Leading Player
Shares Remain Stable Due To A Lack of New Launches
No Private Label Sports Drinks Available in Sweden

Category Data
Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Prospects
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