Soft drinks witnessed another steady year of growth in volume terms, whilst current value sales were buoyed by rising inflation. The health trend continues as the biggest cross-category trend in soft drinks in 2022. Reduced sugar formats are taking share in several categories including carbonates, with the non-cola segment seeing a particularly dynamic shift. Other categories seeing a continued push towards reduced sugar in 2022 include sports drinks, energy drinks, concentrates and RTD coffee.
The analyst's Soft Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Soft Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN SWEDENEXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
- Fountain sales in Sweden
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Carbonates recover as consumers’ lifestyles shift back to normality post-pandemic
- Shift to reduced-sugar carbonates remains strong
- Major players ramp up sustainability efforts to meet EU directives
- Flat growth ahead after pre-pandemic volume sales are reached in 2023
- Sustainability will remain high on the strategic agenda
- Discussions continue over potential sugar tax
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumers switch to healthier juices dampening demand in some areas
- Competition intensifies in the juice category
- E-commerce gains retail share as consumers remain attracted to the safety and comfort of shopping from home
- Stagnant volume growth ahead as consumers reduce consumption of high sugar juice options
- Juice shots tap into broader health trend
- E-commerce faces a promising future
- Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Bottled water sees continues to recover from the pandemic
- Spendrups Bryggeri AB strengthens its position
- Sustainability continues to be an important topic of discussion
- Steady retail volume growth will nurture bottled water back to pre-pandemic sales levels
- Functional bottled water elevates product appeal
- Sustainability to be used as an innovative tool
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sports drinks witnesses modest growth as consumers return to out of home living
- Competition intensifies as boundaries blur between sports drinks, energy drinks and functional bottled water
- Coca-Cola Enterprises leads in sports drinks
- Solid volume growth ahead for sports drinks as the health agenda grows
- Threat of substitutes for sports drinks category
- Product differentiation and wider distribution will support category growth
- Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Energy drinks witness strong growth buoyed by depth of choice
- Reduced sugar energy drinks capture consumer demand
- Energy drinks benefit from wider availability across Sweden’s retail outlets
- Functional energy drinks expected to
- Energy drinks remains top performing category in soft drinks
- Potential introduction of regulations on energy drinks could threaten growth
- Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Liquid concentrates helps fuel a return to growth with the introduction of healthier options
- New brands help to alter the negative image of concentrates
- Lower price segment and private label options gain popularity
- Moderate growth pace anticipated for concentrates
- Reduced sugar variants provide concentrates with future growth opportunities
- Sustainability holds its position as a strategic priority
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Dynamic volume growth in RTD tea
- Kombucha benefits from health and wellness trend
- Exotic flavours provide new taste experiences
- Further dynamic growth ahead for category
- Private label offerings will accommodate price-sensitive buyers
- E-commerce will support development of RTD tea
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- RTD coffee reports strong volume growth as on-the-go consumption picks up
- Product development focuses on higher-priced RTD coffee
- Arla Foods leads category with Starbucks brand
- Promising outlook ahead for RTD coffee
- Packaging and flavour extensions to fuel new product development
- RTD coffee faces strong competition from substitute soft drinks
- Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027