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Soft Drinks in Sweden

  • ID: 2523227
  • Report
  • Region: Sweden
  • 84 pages
  • Euromonitor International
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The soft drinks market in Sweden is fairly mature, and future development will mostly follow population growth, with minor fluctuations depending on summer weather and the timing of major sports events being broadcast on TV. The focus is gradually turning from volume sales, to value sales as the market is mature and Swedes are becoming more health aware.

The Soft Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN SWEDEN

List of Contents and Tables
Executive Summary
Health-focused Swedes Boost Value Sales of Soft Drinks
Focus Is on Launching Reduced Sugar Beverages
Coca-Cola Enterprises Sverige Remains the Clear Leader in Soft Drinks
New Product Launches Are Characterised by A Few Key Trends
Value Sales and On-trade Will Grow, Categories Will Shift
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Sweden
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Volume Sales Lack Momentum
Product Developments Are Grouped Around Key Consumer Trends
Still Bottled Water Sees Strongest Volume Growth
Competitive Landscape
Spendrups Bryggeri Remains the Leader, Followed by Carlsberg Sverige
Saturnus Sees Robust Growth
Sales Are Driven by Value Rather Than Volume
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Cross-border Trade Boosts Sales of Carbonates in Sweden
Low-calorie Cola Carbonates and Reduced Sugar Carbonates Continue To Gain at the Expense of Regular Carbonates
Demand for High Quality and Smaller Packaging Boosts Unit Prices
Competitive Landscape
Coca-Cola Enterprises Sverige Remains the Clear Leader
Carbonates Category Is Rather Consolidated
Small Players Focus on Value With No Ambitions To Compete With the Leaders in Terms of Volume Sales
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
the Concentrates Category Is Sluggish and Suffers From Being Unhealthy
Players Try To Catch Attention With Environmentally Friendly Packaging
the Bcaa Trend in Energy Drinks Expands To Powder Concentrates
Competitive Landscape
Orkla Foods Sverige Remains the Clear Market Leader
Sodastream Nordics Launches Highly Concentrated Product
Private Label Share of Concentrates Decline
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 68 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 74 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Swedes Are Concerned About High Sugar Content of Juice
Swedes Prefer Convenient, Fresh and Health Boosting Juice Products
Juice Players Join the Swedish Deposit System
Competitive Landscape
Eckes-granini, Proviva and Skånemejerier Are the Leaders
Proviva Performs Strongest Percentage Growth
Private Label Loses To Branded Products
Category Data
Table 82 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 83 Off-trade Sales of Juice by Category: Value 2013-2018
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovative Companies Brand Gain Momentum in Rtd Coffee
Players Focus More on Value Than Volumes in Rtd Coffee
Craft Rtd Coffee and Experimentation Will Be the New Niche
Competitive Landscape
Arla Foods Remains the Clear Category Leader in 2018
the Strong Premiumisation Trend Boosts the Unit Price of Rtd Coffee
On-trade Sales Are Also Expected To Perform Well
Category Data
Table 97 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 98 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Coca-Cola Enterprises Sverige Enters Rtd Tea in Sweden
Unit Price Is Boosted by New Product Launches and Smaller Packaging
Carbonated Rtd Tea Is Dominated by Kombucha Tea
Competitive Landscape
Piwa Food Loses Significant Value Share To Coca-Cola Enterprises Sverige
Private Label Portfolio Expands in 2018
Swedes Are Becoming More Familiar With the Concept of Rtd Tea
Category Data
Table 109 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 110 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Drinks With Bcaa See A Breakthrough in 2017
Sales of Reduced Sugar Energy Drinks Soars
Looking for the Next Big Trend After Bcaa Beverages
Competitive Landscape
Red Bull Sweden Is Being Challenged by Local Trends
the Swedish No Carbs Co Overtakes Red Bull Sweden in Value Sales
Bcaa Energy Drinks Players Compete With Higher Bcaa Content
Category Data
Table 122 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 123 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 124 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 125 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 128 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 130 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 131 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 132 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 133 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Sports Drinks Suffer Competition From Energy Drinks
Sports Drinks Are Consumed by An Ageing Consumer Group
the Health Trend Has Not Reached Sports Drinks
Competitive Landscape
Coca-Cola Enterprises Sverige and Carlsberg Sverige Lead Sales
Internet Retailing Is Gaining Share
No Sales of Private Label Sports Drinks in Sweden
Category Data
Table 134 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 135 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 136 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 137 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 142 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 145 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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