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Home Care in Poland

  • ID: 2523294
  • Report
  • Region: Poland
  • 57 pages
  • Euromonitor International
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Home care in Poland continued to record steady growth in 2018. New product development generally drove sales in most categories. New formulas and fragrances were the two main developments seen in home care, while consumers benefited from a positive economic climate and stronger purchasing power. With increasing disposable incomes as a result of higher employment and rising salaries, consumers were keen on trying out new and improved products, looking at other attributes rather than just price.

The Home Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN POLAND

List of Contents and Tables
Executive Summary
Home Care Continues To Record Steady Growth
Ecological Awareness Drives Consumers Towards More Natural Products
Large International Producers Dominate Sales
New Product Development Focuses on Natural Ingredients and New Scents
Home Care Expected To Record Further Positive Growth Over the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
New Fragrances Attract Consumers
Liquid Air Fresheners the Best Performing Category
Other Air Care Offers A Widening Product Range
Competitive Landscape
SC Johnson Remains the Leading Player
Jeronimo Martins Further Develops Its Aril Private Label Air Care Range
Rossmann Performs Well in Spray/aerosol Air Fresheners
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Suffering From Being Perceived As Harmful To Health
Alternative Products Grow in Popularity
Current Product Range Extended With New Fragrances
Competitive Landscape
Procter & Gamble Remains the Leading Player
International Producers Lead Local Players
Carrefour Bleach the Best Performer in 2018
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Flourishing Housing Market Helps To Drive Sales
Growing Penetration of Dishwashers Positively Impacts Sales of Tablets
More Ecological Products Are Launched
Competitive Landscape
Grupa Inco Remains the Leading Player in Dishwashing
Private Label Attracting More Consumer Attention
New Players Enter the Category
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Electric Insecticides Remain the Most Popular
Warmer Weather Positively Impacts Sales
Ecological Products Attracting More Attention
Competitive Landscape
SC Johnson Remains the Leading Player
Bros Continues To Gain Share
New Players Enter the Category
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
New Product Development Drives Sales
Increasing Presence of Concentrated Products
Premiumisation Continues Across Laundry Care
Competitive Landscape
Procter & Gamble Remains the Leading Player
Jeronimo Martins' Private Label One of the Best Performers
New Brands Emerge in Scent Boosters
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
New Product Developments Drive Sales
Metal Polish the Fastest Growing Category
New Formats in Shoe Polish
Competitive Landscape
SC Johnson Remains the Leading Player
Jeronimo Martins by Far the Best Performer in 2018
Local Player Grupa Inco Continues To Gain Ground
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Impregnated Wet Wipes Continue To Boost Sales
Home Care Disinfectants Staging A Comeback
Products With Added Value Attract More Interest
Competitive Landscape
Colgate-Palmolive Remains the Leading Player
New Products Attract Consumer Attention
Biedronka Private Label From Jeronimo Martins One of the Best Performers
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by Stronger Hygiene Requirements
Rim Blocks the Fastest Growing Category
New Product Developments Attract Consumers
Competitive Landscape
Henkel Remains the Leading Player
Local Players Achieve Steady Growth
Strong Growth for Private Label
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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