+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Sportswear in Mexico

  • PDF Icon

    Report

  • 22 Pages
  • January 2026
  • Region: Mexico
  • Euromonitor International
  • ID: 2523314
Sportswear in Mexico showed resilience in 2025, with retail sales of MXN154 billion and 5% growth, driven by its dynamic nature and the continued strength of global brands like adidas, Nike, and Puma. Key trends include the rise of athleisure as a versatile lifestyle trend, e-commerce growth, and AI-driven innovation. Brands can succeed by enhancing online experiences, using AI in design, focussing on local production, sustainability, and adapting to evolving consumer preferences.

This Sportswear in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rise of athleisure fuels versatile lifestyle trends
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Global brands lead despite economic caution
  • Women’s active lifestyle participation fuels sportswear growth
  • Market polarisation slows overall sportswear’s value growth
WHAT’S NEXT?
  • Premiumisation to drive demand for exclusive fitness lifestyle products
  • AI innovations enhance shopping experience with virtual try-ons and loyalty programmes
  • Social media platforms amplify athleisure trend among Mexican consumers
COMPETITIVE LANDSCAPE
  • adidas leads sportswear with exclusive partnerships and cultural collections
  • Mismatch in distribution strategy weakens Nike’s market position
  • Local brands grow by embracing authenticity and sustainability
CHANNELS
  • Exclusive partnerships strengthen appeal of specialist stores
  • CHART 2 Analyst Insight
  • Young consumers drive e-commerce growth through social commerce platforms
PRODUCTS
  • Nike combines product innovation with digital consumer engagement
  • MAJA Sportswear expands rapidly by combining local culture and affordable pricing
  • CHART 3 Mexican Activewear Brand MAJA Set to Reach 90 Stores by Year-End
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 Analyst Insight
  • CHART 6 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
  • CHART 7 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
  • CHART 8 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
  • CHART 9 Real GDP Growth and Inflation 2020-2030
  • CHART 10 PEST Analysis in Mexico 2025
  • CHART 11 Key Insights on Consumers in Mexico 2025
  • CHART 12 Consumer Landscape in Mexico 2025
APPAREL AND FOOTWEAR IN MEXICO
EXECUTIVE SUMMARY
  • Polarisation seen in apparel and footwear due to a challenging macro-economic environment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tariffs and economic stagnation drive market polarisation
  • Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
  • Omnichannel strategies key to converting traffic into sales
WHAT’S NEXT?
  • Steady growth ahead for Mexico’s apparel and footwear
  • Resale and rental market gains traction
  • Technology integration boosts competitiveness
COMPETITIVE LANDSCAPE
  • Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
CHANNELS
  • Apparel and footwear specialists lead distribution
  • Retail e-commerce grows with technology and changing consumer behaviour
PRODUCTS
  • Balenciaga reinvents the Speedcat with bold, luxury design
  • Industry 5.0 transforms footwear production in Guanajuato
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources