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Tissue and Hygiene in Belarus

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    Report

  • 53 Pages
  • March 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 2523355
In 2020, retail tissue and hygiene in Belarus maintained solid current value growth, which was just marginally higher than the increases seen in the previous two years. No lockdown was seen in the country as a result of COVID-19, with retail stores remaining open throughout. However, due to concern about their own health, many Belarusians self-isolated and moved to working from home.

The Tissue and Hygiene in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?

MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025

MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 leads to stockpiling, but this is short-lived
  • Tampons declines due to less travel
  • Price and brand familiarity are important

RECOVERY AND OPPORTUNITIES
  • Demographics and conservativeness will hamper growth
  • Price rises likely to turn consumers to offers and discounts
  • Local players rely on low prices, international players on marketing and promotion

CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Falling birth rate responsible for volume decline, not COVID-19
  • Continued move to disposable pants although nappies/diapers dominates
  • Quality remains important irrespective of price band

RECOVERY AND OPPORTUNITIES
  • Falling birth rate set to maintain volume decline
  • Price sensitivity set to increase
  • More parents will look at quality and the materials used

CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 has a limited impact as any stockpiles are used up
  • Volume decline due to economic problems and price rises
  • Local players enter the market, taking share from the leader

RECOVERY AND OPPORTUNITIES
  • Continued volume decline in 2021 due to further price rises
  • However, various factors will contribute to a return to volume growth from 2022
  • Rising competition due to arrival of local players

CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Strong unit price growth leads to value growth but volume decline
  • No changes to the reimbursement programme

RECOVERY AND OPPORTUNITIES
  • As price rises moderate, volume growth is set to return
  • Reimbursement likely to continue with little change

CATEGORY DATA
  • Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
  • Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Price rises hamper volume growth despite COVID-19
  • Demand for hygiene boosts sales of all purpose cleaning wipes and baby wipes
  • Rising share of private label due to price-conscious consumers

RECOVERY AND OPPORTUNITIES
  • Dynamic value growth due to continued price rises, but volume sales will suffer
  • Baby wipes set to maintain growth as they are used for the whole family
  • Potential move to natural baby wipes if pricing allows

CATEGORY DATA
  • Table 41 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 42 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 43 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 44 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 45 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Continued growth, with toilet paper leading demand and growth
  • Prices rise, but not as much as in other categories
  • The fragmented competitive environment reflects the basic status of retail tissue

RECOVERY AND OPPORTUNITIES
  • Paper towels set to drive growth, but all categories will continue to increase
  • Continued move towards lower-priced products
  • Consumers will move away from recycled toilet paper when incomes improve

CATEGORY DATA
  • Table 47 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 48 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 49 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 50 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 51 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Fear of COVID-19 and fewer tourists contribute to decline in AFH tissue
  • Few AFH hygiene products are provided by the state, thus little impact from COVID-19 is seen
  • Institutional channels are price-focused leading local players to dominate

RECOVERY AND OPPORTUNITIES
  • Continued struggles expected in the first half of 2021
  • Longer-term impact from economic and political situation and lack of tourism
  • Toilet paper will continue to dominate

CATEGORY DATA
  • Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
  • Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025