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Tissue and Hygiene in Sweden

  • ID: 2523356
  • Report
  • Region: Sweden
  • 44 pages
  • Euromonitor International
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Tissue and hygiene in Sweden continued to register growth in 2018. Value growth is underpinned by the development of task-specific or niche products and by a more concerted effort to address sustainability concerns. Rising input costs, specifically of energy and pulp, are resulting in higher retail prices, which add impetus to value growth rates while volume growth remains primarily reliant on population growth and changing demographics.

The Tissue and Hygiene in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Sweden

List of Contents and Tables
Executive Summary
Sustainability, Convenience and Shifting Consumption Patterns Characterise Tissue and Hygiene
Sustainability Comes To the Fore
the Competitive Environment Is Concentrated
Non-grocery Channels Make Gains
Tissue and Hygiene Faces Challenges To Growth
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Population Is Ageing
Foodservice Transactions To Rise
Airbnb Faces Growth Obstacles
Competitive Landscape
Essity Is the Leading Player
Essity Is Innovative
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
the Population Is Ageing
Penetration Among Men Is Low
Internet Retailing Offers the Key To Growth Potential
Competitive Landscape
Essity Dominates the Competitive Landscape
Tena Faces No Real Challenge
Category Data
Table 29 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 30 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 32 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 33 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 34 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Potty Training Age Rises
An Emerging Anti-trend
Manufacturers Develop Premium Product Lines
Competitive Landscape
the Competitive Space Is Concentrated
Private Label Is Marginalised
Private Label Follows Brands' Innovation Lead
Category Data
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Concerns Rise Regarding Ingredient Materials
Sustainability Concerns Increase
Free Sanitary Protection Called for
Competitive Landscape
Procter & Gamble Maintains Its Leadership
Essity Focuses on Breaking the Taboo
Category Data
Table 41 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 43 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Practicality Supports Sales
Baby Wipes Hinders Category and Niche Development
Moist Toilet Wipes Is Marginalised
Competitive Landscape
Orkla Care Continues To Lead
Private Label Increases Its Share of Baby Wipes
Category Data
Table 48 Retail Sales of Wipes by Category: Value 2013-2018
Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Design and Task Shape Direction
Sustainable Packaging Is Prominent
Retail Tissue Is Price-driven
Competitive Landscape
Metsä Maintains Its Leadership Through Differentiation
Wide Diversity Observed Within Paper Tableware
Category Data
Table 54 Retail Sales of Tissue by Category: Value 2013-2018
Table 55 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 57 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 58 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 59 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
An Ageing Population Underpins Growth
Taboo Continues
Municipalities Wish To Minimise Costs
Category Data
Table 60 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 62 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Note: Product cover images may vary from those shown
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