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Consumer Health in Azerbaijan

  • ID: 2523381
  • Report
  • October 2020
  • Region: Azerbaijan
  • 89 pages
  • Euromonitor International
COVID-19 is expected to have a varied impact across consumer health in Azerbaijan in 2020. As a result of COVID-19, 2020 is expected to be a very good year for self-medication and consequently for OTC as a whole. Azerbaijan experienced a long period of lockdown, and there is the possibility of further lockdown measures continuing as the year progresses, which means that consumers are increasingly anxious about their health.

The Consumer Health in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 to boost growth of analgesics in 2020 but effects will be temporary
  • Imported brands continue to dominate analgesics in 2020
  • Russian and Belarusian brands continue to dominate the economy price segment
RECOVERY AND OPPORTUNITIES
  • Demand set to stabilise rapidly in the forecast period
  • Chemists/pharmacies continue to lose value share to drugstores/parapharmacies as restrictions tighten
  • Increased tendency to self-medicate contributes to analgesics’ performance
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Elevated demand as COVID-19 symptoms are similar to seasonal colds
  • Theraflu drives success for GSK Consumer Healthcare
  • Turkish products provide good value for money
RECOVERY AND OPPORTUNITIES
  • Combination products benefit from trend for convenience as consumer education drives growth in paediatric cough, cold and allergy remedies
  • Antihistamines/allergy remedies set to grow as consumers become more aware of allergies
  • Category to remain fragmented but successful as consumers grow more confident with self-medication
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Modest growth as consumer attention drawn to other product areas that address COVID-19 symptoms
  • Sanofi’s success driven by appeal of its No-spa Forte brand
  • Imodium is set to lead sales in digestive remedies, benefiting from high brand awareness
RECOVERY AND OPPORTUNITIES
  • Conservative habits and traditional cuisine behind the popularity of H2 blockers and antacids
  • Fast food lifestyles to drive growth of antiflatulents and antacids
  • Digestive remedies to remain dominated by international players as local companies struggle to compete
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Local production held up by Leyner Melhemi in 2020 as international brands prosper
  • Nizoral set to maintain high visibility in 2020 as Bepanthen continues to grow through word of mouth
  • Local cuisine and lifestyle trends contribute to continued demand for haemorrhoid treatments
RECOVERY AND OPPORTUNITIES
  • Nappy (diaper) rash treatment to lead growth in dermatologicals as growing awareness boosts cold sore treatments
  • Vaginal antifungals set to grow as offering broadens
  • Trend towards self-medication to generate further growth in coming years
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Brand loyalty is low in wound care as consumers prioritise functionality and price
  • Turkish brands appeal to consumers due to low prices
  • Drugstores/parapharmacies consolidates distribution dominance
RECOVERY AND OPPORTUNITIES
  • Category offers little potential for growth as it reaches saturation
  • Changing lifestyles could add some momentum to wound care
  • Lack of anticipated activity could lead wound care to stagnate
CATEGORY DATA
  • Table 35 Sales of Wound Care by Category: Value 2015-2020
  • Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Vitamins set to benefit from preventative qualities in the face of global pandemic
  • Fragmented category continues to be led by international heavyweights
  • Local players absent from competitive landscape in vitamins
RECOVERY AND OPPORTUNITIES
  • Single vitamins outperform multivitamins on the back of increased consumer education
  • High brand awareness of international companies will remain an obstacle for domestic manufacturing
  • Hectic lifestyles determine direction of vitamins as drugstores and parapharmacies set to lead distribution
CATEGORY DATA
  • Table 41 Sales of Vitamins by Category: Value 2015-2020
  • Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dietary supplements set to benefit from increased focus on health and immunity in 2020
  • Local players struggle to make an impact in dietary supplements as Turkish brands corner the economy-medium price segment
  • Hectic lifestyle and COVID-19 fears drive popularity of B group combination dietary supplements
RECOVERY AND OPPORTUNITIES
  • Increasing awareness of health and wellness in Azerbaijan spells good news for dietary supplements
  • Economic uncertainty following COVID-19 may hamper sales going forward
  • Parents’ concern for their children’s health will drive growth in the forecast period
CATEGORY DATA
  • Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Largely unaffected by COVID-19, weight management and wellbeing continues to benefit from global beauty standards
  • Convenience and simplicity drives success for local producers who will continue to benefit from the tea trend
  • Herba-Flora faces increasing pressure from cheaper products
RECOVERY AND OPPORTUNITIES
  • Category under pressure as consumers increasingly prefer a more holistic approach to weight management and wellbeing
  • Competitive landscape to remain static as efficacy of products is questioned
  • Drugstores/parapharmacies will dominate sales as direct sellers lose their appeal
CATEGORY DATA
  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 gym closures set to constrain growth in 2020
  • Sports nutrition remains fragmented with no clear leaders as the category is driven by international brands
  • Optimum nutrition’s lead supported by innovation as it sees its loyal consumer bas expand
RECOVERY AND OPPORTUNITIES
  • Increasing number of gym-goers to drive success of sports nutrition following COVID-19
  • Increasing promotional activities in gyms will drive sales in sports nutrition as distribution is set to diversify
  • Category set to diversify in coming years as new products and brands enter the mix
CATEGORY DATA
  • Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Category growth constrained by COVID-19 as consumers turn to pharmaceutical solutions
  • International and local brands alike struggle for attention in a saturated and fragmented category
  • Herbapol to maintain lead as Evalar enters the mix
RECOVERY AND OPPORTUNITIES
  • Inflation drives growth in herbal/traditional products as products not related to boosting immunity against COVID-19 continue to grow
  • Economic uncertainty could drive consumers towards cheaper products
  • Efficacy valued over natural benefits as consumers turn to more modern solutions
CATEGORY DATA
  • Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
  • Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Paediatric consumer health proves resilient to COVID-19 turmoil as consumers are less likely to compromise when it comes to their children
  • Bepanthen’s success story to continue as international products maintain dominance in Azerbaijan
  • Syrups seen as the best systemic analgesics for children as Nurofen grows in popularity
RECOVERY AND OPPORTUNITIES
  • Nappy (diaper) rash treatments drive growth in this category even as birth rate falls
  • Paediatric Ibuprofen and paediatric vitamins and dietary supplements set to grow in the aftermath of COVID-19
  • Competition set to grow and category to diversify as advertising becomes key contributor to performance
CATEGORY DATA
  • Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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