Consumer Health in Azerbaijan

Report
84 Pages
October 2023
Region: Azerbaijan
Euromonitor International
ID: 2523381

Consumer health in Azerbaijan is seeing something of a resurgence in 2023. New entrants are livening up the marketplace, and fresh medications are making their mark. The once-stringent Tariff Regulatory Authority has taken a step back, loosening the reins on price controls - a move that, while causing some immediate hiccups, promises a more fluid and responsive market in the long run. Previously, such regulatory shackles had big global players exiting the local competition.

The Consumer Health in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN AZERBAIJAN

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Analgesics sees value sales continue to rise in Azerbaijan in 2023
Cardiomagnyl and Spazmalgon follow opposite trends
Supply chain still subject to shortages and hiccups

PROSPECTS AND OPPORTUNITIES

Cutthroat competition forecast

Consumers will continue to shift from prescribed to OTC

The Turkish solution amid economic uncertainty

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Cold and flu remedies see seasonal surge
More frequent allergist visits support sales
Combination products prove popular

PROSPECTS AND OPPORTUNITIES

Cyclical sales pattern set to persist
Economical options on the rise
Big brands will hold their ground

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Steady but unspectacular growth
Consumers remain brand-loyal in an uncertain landscape
The Imodium resurgence

PROSPECTS AND OPPORTUNITIES

Regulation to present hurdles to volume growth
Low-cost alternatives on the rise
Steady state set to persist

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Dermatologicals sees slowed but still-positive volumes sales growth in 2023
Brand preferences drift eastward
Medicated shampoos leads growth

PROSPECTS AND OPPORTUNITIES

Rise in awareness of vaginal antifungals
Regional brands may benefit from global trends
Favourite nappy (diaper) rash brands to see sales sustained by parental preferences

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

The primacy of price in wound care
International brands lead the way
Innovation takes a backseat

PROSPECTS AND OPPORTUNITIES

Increasingly informed consumers shape demand and development
Health and fitness trends to sustain purchases in wound care, with natural trend offering potential for growth
Pharmacies will continue to expand, supporting Aloe’s rise

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamin sales remain resilient despite slight slowdown
Turkish players gain ground
Paediatric vitamins enjoys increased investment in innovation

PROSPECTS AND OPPORTUNITIES

The decline of the singular, the rise of the multi
As competition heats up, premium sales cool down
Vitamin C faces downward trajectory thanks to rise of multivitamins and greater dietary awareness

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Regulatory hurdles slow growth in 2023
Foreign brands lead landscape
Probiotic supplements is fastest riser as seasonal sickness returns

PROSPECTS AND OPPORTUNITIES

Regulatory quagmire will continue to stifle growth
Herbal/traditional options to enjoy further innovation
Medical rep ban may prove serious threat, while paediatric products provide potential for innovation

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales drop amid economic woes
Consumers shift to natural alternatives
Slimming teas hold simplicity appeal

PROSPECTS AND OPPORTUNITIES

Affordability will guide purchasing decisions
Local players set to continue to shine
Pharmacies likely to retain leading status while social media sales rise

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

2023 sees volume and value rises for sports nutrition
Local producers struggle to win over consumers
Protein/Energy Bars leads growth with continued rapid rise

PROSPECTS AND OPPORTUNITIES

Volume growth to persist, with untapped niches holding potential
Turkish brands set gain traction
E-Commerce channel will continue to expand as store-based outlets give more shelf space to sports nutrition products

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Parents prefer nature’s pharmacy for their children
Sleep aids faces fall after 2022’s surge
Herbal goes viral

PROSPECTS AND OPPORTUNITIES

Players benefit from consumer loyalty in a highly fragmented landscape
More local producers to gain share
Lingering efficacy doubts will continue to curb growth for digestive and dermatological options

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN AZERBAIJANKEY DATA FINDINGS

2023 DEVELOPMENTS

Post-Pandemic growth continues for paediatric consumer health
Consumers remain loyal to big brands
The return of familiar staples

PROSPECTS AND OPPORTUNITIES

Paediatric consumer health to see slowing but still-positive volume sales
Quality trumps cost as parents will continue to put safety first
Herbal's growing hold in the cough and cold segment

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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