Consumer Health in Poland

  • ID: 2523382
  • Report
  • Region: Poland
  • 98 pages
  • Euromonitor International
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The key trends in consumer health in 2017 were improving consumer sentiment and rising disposable incomes, due to rising salaries and declining unemployment. The social programme Family 500 Plus also had an extraordinary influence on the purchasing power of many Polish consumers, considering the monthly benefit of PLN500 for every second and subsequent child in a family. This reduced the poverty rate in Poland, translating into rising demand for necessities.

The Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN POLAND

List of Contents and Tables
  • Executive Summary
  • Favourable Consumer Sentiment Fuels Sales in Consumer Health in 2017
  • Increase in Flu Leads To Rising Self-medication
  • Continued Dominance of Chemists/pharmacies in Poland
  • Continued Growth of Consumer Health in the Forecast Period
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Summary 1 OTC: Switches 2016-2017
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Rising Self-medication Fuels the Growth of Analgesics
  • Advertising and Availability Also Boost Growth
  • Barriers To Growth
  • Competitive Landscape
  • Domestic Player US Pharmacia Leads Analgesics in Poland
  • Concentration in Analgesics in Poland
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hectic Lifestyles A Reason for Sleeplessness
  • Preference for Herbal Sleep Aids
  • Healthy Lifestyles Hamper Sales of Sleep Aids
  • Competitive Landscape
  • Balanced Competition Between Domestic Companies and Multinationals
  • Room for Development for Domestic Companies
  • Consumers' Desire for Natural Sleep Aids To Boost Domestic Operators
  • Category Data
  • Table 18 Sales of Sleep Aids: Value 2012-2017
  • Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Incidences of Coughs, Colds and Allergies
  • Advertising and Availability Are Two Driving Factors
  • Pontetial Barriers To Growth
  • Competitive Landscape
  • GlaxoSmithKline Is the Strong Leader
  • Advertising Boosts Sales
  • A Single Brand Policy Is A Potential Weakness
  • Category Data
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 26 Sales of Decongestants by Category: Value 2012-2017
  • Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Fungal Infections Are the Main Dermatological Problems in Poland
  • Paediatric Dermatologicals Sees Above-average Growth
  • Vaginal Antifungals Benefits From Self-medication Amongst Women
  • Competitive Landscape
  • Wide Range of Strong Brands Held by the Leader
  • GlaxoSmithKline Consumer Healthcare Sp Zoo Holds Second Position
  • Fragmentation in Dermatologicals
  • Category Data
  • Table 32 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Gastric Problems Bound Up With Contemporary Lifestyles
  • Travel Is An Important Demand Factor
  • Ageing Process Fuels Sales of Digestive Remedies
  • Competitive Landscape
  • Bayer Sp Zoo Is Challenged by US Pharmacia Sp Zoo
  • Wide Product Variety Boosts Sales
  • Category Data
  • Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Worsening Eye Health Conditions
  • Ageing Fuels Growth
  • Self-medication Plays A Minor Role in Eye Care
  • Competitive Landscape
  • Specialisation Bound With Concentration
  • Few Brands With A Noticeable Presence
  • Category Data
  • Table 45 Sales of Eye Care by Category: Value 2012-2017
  • Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Smokers Wanting To Quit Are the Main Target
  • Significant Constraints for Nrt Smoking Cessation Aids
  • Electronic Cigarettes Compete With Nrt Smoking Cessation Aids
  • Competitive Landscape
  • Three Main Operators
  • Johnson & Johnson Poland Sp Zoo Leads
  • Category Indicators
  • Table 53 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Saturation in Wound Care
  • Injuries Related To Physical Activity Boost Sales
  • Motorisation Fuels Sales of First Aid Kits
  • Competitive Landscape
  • 3m Poland Sp Zoo Dominates
  • New Sophisticated Product Launches
  • Domestic Operator Leads Gauze, Tape and Other Wound Care
  • Category Data
  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trend Boosts Sales
  • Potential Restrictions on Distribution
  • Diverse Distribution Channels
  • Competitive Landscape
  • Olimp Laboratories Sp Zoo Leads
  • A Mix of Domestic Companies and Multinationals
  • Few Novelties in Sport Nutrition
  • Category Data
  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Position of Dietary Supplements in Poland
  • Possible Introduction of Strict Regulations
  • Advertising Self-regulation
  • Competitive Landscape
  • Fragmented Category With Numerous Operators
  • Presence of Both Domestic Companies and Multinationals
  • Advertising and New Launches Fuel Sales
  • Category Data
  • Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth Boosted by the Health Trend
  • Flu Drives Sales of Vitamins
  • Negative Pr Hampers Sales of Vitamins
  • Competitive Landscape
  • Fragmentation in Vitamins
  • Presence of Both Domestic and Multinational Brands
  • Polski Lek Benefits From Its Popular Plusssz Brand
  • Category Data
  • Summary 4 Multivitamins: Brand Ranking by Positioning 2017
  • Table 81 Sales of Vitamins by Category: Value 2012-2017
  • Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth in Obesity Fuels Sales
  • Adverse Publicity Limits Sales
  • Physical Exercise and Dieting Versus Weight Management
  • Competitive Landscape
  • Naturhouse Sp Zoo Leads, Followed by Herbalife Polska Sp Zoo
  • Naturhouse Sp Zoo Has the Most Advanced Approach To Weight Management
  • Domestic Operators Have Ambitious Plans
  • Category Data
  • Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Herbal/traditional Products Traditionally Have A Good Reputation in Poland
  • Competition From Non-herbal Products, Which Are Perceived As More Efficient
  • Competitive Landscape
  • Aflofarm Farmacja Polska Sp Zoo Is the Clear Leader in Herbal/traditional Products
  • Similar Value Shares for Domestic Companies and Multinationals
  • Poor Position of Private Label
  • Category Data
  • Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales Fuelled by the Rising Birth Rate
  • Improving Economic Circumstances Boost Sales
  • Barriers To Growth
  • Competitive Landscape
  • Paediatric Consumer Health Dominated by International Operators
  • Solid Chance of Further Growth
  • Indirect Advertising Raises Awareness
  • Category Data
  • Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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