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Consumer Health in Poland

  • ID: 2523382
  • Report
  • Region: Poland
  • 101 pages
  • Euromonitor International
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The consumer health market in Poland recorded another year of growth in 2019. This is mainly due to the constantly developing economy, which translates into higher earnings for Poles and the associated higher consumer confidence. An additional stimulus for growth is intensive social transfers, which support consumption even more. At the same time, access to basic healthcare is still difficult.

The author's Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Poland

List of Contents and Tables
Executive Summary
Consumer Health Continues Grow at Stable Pace
Naturalness, Being Fit and Self-care Trends Are Intensifying
the Market Is Extremely Fragmented and Competitive
Traditional Brick-and-mortar Pharmacies Remains the Dominant Sales Channel
Market Outlook Remains Very Good
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Demand Still Growing As Analgesics Prove Popular To Poles
Switch of Ketoprofen Changes the Market Landscape
Category Outlook Remains Good
Competitive Landscape
US Pharmacia Remains Clear Leader in Fragmented Category
Distribution Based on Pharmacies and Drugstores, But Other Channels Also Important
Manufacturers Are Developing A Portfolio of Limited Number of Umbrella Brands
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Over Half of Poles Have Periodic Sleep Disorders
Ageing Society Strengthens Demand
Category Prospects Positive
Competitive Landscape
Gsk Consumer Healthcare Is Clear Category Leader
Competition in the Treatment of Sleep Problems Is Rising
Low Awareness Regarding Insomnia Problem
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Category Still Developing, Albeit Slightly Slower Than in Previous Years
Self-medication Still Popular Way of Dealing With Colds
Category Outlook Moderately Optimistic
Competitive Landscape
Gsk Consumer Healthcare Remains Category Leader
Distribution Based on Pharmacy Chains, But Other Channels Also Popular
Legal Restrictions Affect Sale of Selected Drugs
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Still Developing, But Growth Rate Falling
Skin Testing at A Low Level, Inhibiting Sale of Medicines
Category Forecast Moderately Positive
Competitive Landscape
Gsk Consumer Healthcare Becomes Leader of Highly Fragmented Category
Traditional Pharmacies Still Key Distribution Channel
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Digestive Remedies Increasing
Increased Interest in Herbal/traditional Digestive Remedies
Demand for Digestive Remedies Will Increase
Competitive Landscape
Bayer Maintains Position As Category Leader
Product Novelties Focus on Herbal Products Or New Editions of Brands Already Available
Distribution Still Based on Brick-and-mortar Pharmacies
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Number of People Suffering From Eye Problems Is Increasing
Allergy Eye Care Developing Dynamically
Ageing Society Will Support Further Category Increases
Competitive Landscape
Polfa Warszawa Maintains Leading Position
Distribution Dominated by Traditional Pharmacies
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Percentage of Cigarette Smokers Stopped Falling
Awareness of Harmful Effects of Smoking Increasing, But Many Myths Remain
Category Outlook Optimistic
Competitive Landscape
Category Dominated by Johnson & Johnson Poland
No Significant Innovations for Several Years
E-cigarettes and Tobacco Heating Products Compete With Nrt Smoking Cessation Aids
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Developing Slowly But Steadily
Growing Public Awareness Regarding the Principles of Providing First Aid
Category Prospects Are Very Good
Competitive Landscape
Wound Care Dominated by 3m Poland
Changing Regulations Can Significantly Increase the First Aid Kits Segment
Distribution Is Still Based on Traditional Pharmacies
Category Data
Table 54 Sales of Wound Care by Category: Value 2014-2019
Table 55 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Wound Care: % Value 2015-2019
Table 57 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 58 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Still on Upward Trend
Protein Supplements Still Dominates, But Other Subcategories Growing Rapidly
Category Has Excellent Prospects
Competitive Landscape
Aflofarm Purchase of Trec Nutrition Has Biggest Impact
Online Sales Are Growing Rapidly
Category Data
Table 60 Sales of Sports Nutrition by Category: Value 2014-2019
Table 61 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 63 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 64 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Number of Supplements Introduced Growing at Dizzying Rate
Supplements Have Become Part of the Polish Diet, Especially Among the Youngest
Work on Legal Regulations Underway
Competitive Landscape
Polski Lek SA Maintains Leading Position
Minerals and Combination Dietary Supplements Remain Most Popular
Category Data
Table 66 Sales of Dietary Supplements by Category: Value 2014-2019
Table 67 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 68 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 69 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Convenience and A Promise of Effectiveness Drives Growth
Multivitamin Preparations Remain First Choice Product
the Category Will Grow, But Slower Than in the Past
Competitive Landscape
Polski Lek Remains Category Leader
Producers' Fight for Customers Continues
Pharmacies Is the Largest Distribution Channel
Category Data
Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Weight Management and Wellbeing Products Is Not Weakening
Slimming Products Are Perceived As Alternatives To Healthy Lifestyles
Category Has Good Prospects for the Future
Competitive Landscape
Naturhouse Remains Category Leader
Distribution Is Still Dominated by Traditional Pharmacies
Naturalness and Simplicity of Composition Is A Visible Trend
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumption of Herbal Products Growing Due To Naturalness Trend
Consumers Do Not Distinguish Between A Drug and A Supplement
Forecasts for the Category Are Very Good
Competitive Landscape
Aflofarm Farmacja Polska Remains Category Leader
Credibility Is Still A Problem
Unclear Regulations Hamper Industry Development
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Paediatric Consumer Health in Poland Continues To Grow
Large Players Show Bigger Interest in Paediatric Healthcare
Forecasts for Category Are Optimistic
Competitive Landscape
Johnson & Johnson Poland Remains Category Leader
Sales of Paediatric Products Remain Dependent on Time of Year
Number of Vaccinated Children in Poland Is Falling
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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