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Consumer Health in Poland

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    Report

  • 104 Pages
  • October 2025
  • Region: Poland
  • Euromonitor International
  • ID: 2523382
Poland’s consumer health market has continued to record steady growth in current value terms in 2025. This has been primarily driven by price increases and supported by innovation and new formulations, such as APAP Paracetamol + Codeine. There has also been innovation in terms of delivery formats, such as sprays, dissolvable tablets, and gummies, which has helped categories such as sleep aids to remain relevant.

The Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Brands justify price rises with a focus on pack size and product strength
  • Brand loyalty remains key but competition grows as consumers look for value
  • Expanding access to stronger, more targeted pain relief raises concerns
PROSPECTS AND OPPORTUNITIES
  • Regulatory pressure could influence the market
  • New delivery formats could provide point of differentiation in a crowded market
  • Natural alternatives could provide some competition to OTC analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Allergies on the rise with links to cognitive and emotional impact
  • GSK leads but domestic players putting up a strong challenge
  • Pharmacies dominate with sales remaining impulse and need driven
PROSPECTS AND OPPORTUNITIES
  • Strong growth projected with self-medication positioned as the first response
  • Multi-symptom formulas - anchor and advantage
  • Focus set to fall on convenient formats
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth supported by reflux and bloating remedies
  • Pharmacies key to distribution while the competitive landscape sees little change
  • Early digestive issues linked to use of GLP-1s
PROSPECTS AND OPPORTUNITIES
  • Growth set to be backed by lifestyle habits and an ageing population
  • Premium wellness category
  • Increased health awareness set to have a mixed impact on sales
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth seen across dermatologicals
  • Polpharma acquires Ziololek as the market moves towards consolidation
  • Ageing population and climate change present new growth opportunities
PROSPECTS AND OPPORTUNITIES
  • Rise in allergies and a growing focus on hair loss set to be key sales drivers
  • Focus on beauty and wellness set to inform growth and new product development
  • Product repositioning could be key to driving sales of paediatric dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales increase despite competition from alternative options
  • Players respond to changing market demands
  • Digital apps and online sales play a growing role in smoking cessation
PROSPECTS AND OPPORTUNITIES
  • Holistic wellness & recovery
  • Nicotine-based products face stricter regulation
  • Pharmacists set to play a greater role in smoking cessation
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Melatonin maintains market leadership
  • Pharmacies dominate but e-commerce opens up challenges and opportunities
  • Herbal/traditional sleep aids dominate sales
PROSPECTS AND OPPORTUNITIES
  • Combo formulations vs mono-ingredient solutions
  • Natural versus chemical solutions
  • Tracking apps and devices could boost interest in sleep improvement
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care sales rise as lifestyle and environmental factors trigger demand
  • Consumers favour fast and effective solutions from tried and tested brands
  • Oculoxin emerges as a key ingredient to watch out for
PROSPECTS AND OPPORTUNITIES
  • A quiet, fragmented category with enormous attention
  • Poland’s ageing population presents further sales opportunities
  • Increasing screen time and climate change set to be important growth drivers
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Return to more active lifestyles benefits sales of wound care
  • Wound care expands into new retail channels
  • Competition remains consolidated as players focus on functional upgrades
PROSPECTS AND OPPORTUNITIES
  • Outlook remains positive thanks to an ageing and increasingly active population
  • Higher disposable income may encourage consumers to upgrade
  • Innovation could help elevate wound care
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increasing health awareness fuelling growth with vitamin D in high demand
  • Players use delivery formats to stand out in a crowded market
  • E-commerce thriving in vitamins
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for vitamins
  • Mono-ingredient formulations set to be the big winners
  • Digital tools reshaping how people choose vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increasing health awareness boosting demand for dietary supplements
  • Multi-channel ecosystem driving distribution
  • Trendy categories rotate fast, driven by digital culture
PROSPECTS AND OPPORTUNITIES
  • Sales to benefit from an ageing and increasingly health-conscious population
  • Rising incomes should encourage experimentation, but value will remain key
  • Online and offline visibility and women’s health two areas of focus
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • The rise of GLP-1s presents new challenges and opportunities for the market
  • Sanprobi pioneers post-biotics for weight-linked digestive support
  • Growth of digital-first behaviours, especially around supplements
PROSPECTS AND OPPORTUNITIES
  • GLP-1 aftercare could present new opportunities
  • Hydration and berberine present areas of opportunity
  • Meal replacement products face competition from sports nutrition
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers entering the routines are driving the volume
  • Format innovation and a wide product offer fuelling competition
  • Digital and specialist channels shape access and discovery
PROSPECTS AND OPPORTUNITIES
  • Bright outlook as consumers focus on both their physical and mental performance
  • Digital tools and AI set to play a big role in sports nutrition
  • The rise of single-ingredient products and stacking behaviour
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products remain popular
  • Players look for new ways to stand out in an increasingly crowded market
  • Pharmacies continue to dominate sales but e-commerce gains share
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products set to benefit from a complementary health positioning
  • Opportunities could be found in GLP-1 support
  • Cognitive care and CBD-based products under the microscope
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demographics puts pressure on the segment
  • Parents prioritise well-known brands but are open to new formats
  • Engaging new formats create opportunities for brand switching and trial
PROSPECTS AND OPPORTUNITIES
  • Players may need to add value to offset the impact of a declining birth rate
  • Innovation set to focus on cognitive health and correct dosing
  • Consumers expected to favour natural formulations
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030