Consumer Health in Poland

Report
110 Pages
September 2023
Region: Poland
Euromonitor International
ID: 2523382

The consumer health industry in Poland registered a decline in constant value terms in 2023, following the static performance of the previous year. This was against a backdrop of rising inflation, exacerbated by the conflict in neighbouring Ukraine, with rising food and energy prices causing many Poles to purchase fewer non-essential items or trade down to cheaper alternatives.

The analyst's Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN POLAND

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023

DISCLAIMERDEFINITIONS

SOURCES

Summary 2 Research Sources

ANALGESICS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Poles continue to seek out immediate remedies for pain relief
Ketoprofen sees rapid growth, amid growing preference for stronger painkillers
Wide availability of painkillers supports further expansion

PROSPECTS AND OPPORTUNITIES

Growth returns to pre-pandemic and war levels
High rate of inflation will be reflected in enduring demand for affordable alternatives
Market for analgesics will remain consolidated

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Influenza cases surge in 2023, amid decline in take-up rate of vaccinations
Growth in demand of allergy medications, thanks to return to pre-pandemic lifestyles
GSK healthcare leads intensely competitive category

PROSPECTS AND OPPORTUNITIES

Continued growth expected, although elevated manufacturing costs will place pressure on pricing
Focus on further development of umbrella brands and “all-in-one” solutions
Advertising to remain paramount for success

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Busier lifestyles and poor dietary habits fuel sales in 2023
Competition from dietary supplements is on the rise
Private labels are on the rise

PROSPECTS AND OPPORTUNITIES

Healthy growth expected, despite expected price increases
Broad accessibility will be crucial for growth
Ease of use will be an important consideration for customers

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth in 2023, with hair loss treatments leading the way
Multifunctional products are on the rise, while dermocosmetics gain traction
Competitive landscape remains diverse with players focusing on their own areas of expertise

PROSPECTS AND OPPORTUNITIES

Further growth anticipated, although market is increasing saturated
Nutricosmetics will continue to emerge
Rising preference for herbal solutions

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Incidence of smoking in Poland remains high, especially amongst men
E-cigarettes offer an alternative to NRT solutions
NRT gums are the preferred choice for quitting smoking

PROSPECTS AND OPPORTUNITIES

More optimistic outlook expected
Government efforts, including excise tax hikes, could support smoking cessation moving forward
NRT chewing gums set to remain popular, thanks to choice of flavours and breath-freshening attributes
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Financial and health-related anxieties have negative impact on sleep quality
Dietary supplements and herbal products pose competitive challenges
Switch of doxylamine enables new product launches

PROSPECTS AND OPPORTUNITIES

Outlook looks promising for sleep aids, given fast-based nature of modern lifestyles
Interest in herbal products, including CBD sleep aids, will continue to rise
Melatonin trends will continue into the forecast period

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Prolonged exposure to electronic devices is linked to wide range of vision issues
Demographic shifts give rise to increase in eye problems
Private labels go from strength to strength, thanks their favourable quality-price ratio

PROSPECTS AND OPPORTUNITIES

Future looks promising for eye care
Rebound in demand for allergy products
Eye health supplements prove to be increasingly popular, as consumers seek out natural, preventative remedies

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care products see more stable demand
Wound care for Ukrainian refugees is still essential
Convenience of use becomes more important factor in purchasing decisions

PROSPECTS AND OPPORTUNITIES

Growth opportunities appear to be limited
Private labels will continue to rise
Bricks-and-mortar pharmacies will continue as most important distribution channel

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Modest growth for vitamins in 2023, following surge during the pandemic
Specialised product lines prove to be popular
Multivitamins gain traction

PROSPECTS AND OPPORTUNITIES

Positive outlook moving forward as consumers continue to embrace preventative health measures
Demand for children's supplements will continue
Bricks-and-mortar pharmacies will remain popular among consumers

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for dietary supplements continues unabated in 2023
Manufacturers continually diversify their product offer
Minerals and combination dietary supplements remain most popular choices

PROSPECTS AND OPPORTUNITIES

Pharmacies will retain their stronghold on sales, despite inroads made by e-commerce
Upcoming changes to dietary supplement advertising regulations
Ease of use and customisation will gain traction

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing interest in quick-fix weight management solutions
Fitness aspirations fuel market growth
Subscription meal replacements benefit from increased consumer interest

PROSPECTS AND OPPORTUNITIES

Weight management and wellbeing products have promising future
Protein and natural ingredients will be highly desirable features
Other weight loss methods could pose threat to sales

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Sports nutrition continues its positive growth trend in 2023
Protein supplements still lead, but other segments gain traction
Plant-based and organic products are becoming more popular

PROSPECTS AND OPPORTUNITIES

Positive outlook for sports nutrition
Online distribution will be key to future expansion
CBD products will gain traction

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for herbal products continues to rise
Herbal sleep aids are gaining traction

PROSPECTS AND OPPORTUNITIES

Bright future for the herbal segment
While safety is a clear benefit, the efficacy of herbal remedies will be questioned
Bricks-and-mortar outlets will remain the main sales channel, with e-commerce being integral to omnichannel strategies

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Improved performance in 2023, assisted by return to pre-pandemic lifestyles
Paediatric medicines are no longer a niche
Trend towards variants for infants under one year old, driven by social pressures

PROSPECTS AND OPPORTUNITIES

Optimistic prospects for the future
Falling vaccination rates could place children at risk of illness
Seasonality is still an important factor

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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