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Consumer Appliances in Indonesia

  • ID: 2523451
  • Report
  • November 2021
  • Region: Indonesia
  • 124 Pages
  • Euromonitor International
Indonesia’s economy was on the path to recovery in the first half of 2021. With more COVID-19 vaccines being distributed, consumer confidence was recovering gradually. Recovery started in the last half of 2020, and the first half of 2021 therefore saw strong growth for consumer appliances. Whilst the second wave of the pandemic led to renewed lockdown in Q3 of 2021, the country quickly recovered, and lives returned to normal in the last quarter of the year.

The publisher's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer appliances in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
  • Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  • Table 13 Sales of Small Appliances by Category: Volume 2016-2021
  • Table 14 Sales of Small Appliances by Category: Value 2016-2021
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
  • Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
  • Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More time spent at home means people need more food storage space
  • Freestanding freezers remains popular as home food businesses flourish
  • Aggressive new launches and social media marketing become crucial to gain share

PROSPECTS AND OPPORTUNITIES
  • Huge growth potential due to increasing number of middle-income consumers
  • Innovation and pricing will be future drivers of growth
  • Energy efficiency to be a key consideration when choosing a brand

CATEGORY DATA
  • Table 140 Sales of Refrigeration Appliances by Category: Volume 2016-2021
  • Table 141 Sales of Refrigeration Appliances by Category: Value 2016-2021
  • Table 142 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
  • Table 143 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
  • Table 144 Sales of Freezers by Format: % Volume 2016-2021
  • Table 145 Sales of Freezers by Volume Capacity: % Volume 2016-2021
  • Table 146 Sales of Fridge Freezers by Format: % Volume 2016-2021
  • Table 147 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
  • Table 148 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
  • Table 149 Sales of Fridges by Volume Capacity: % Volume 2016-2021
  • Table 150 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
  • Table 151 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
  • Table 152 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
  • Table 153 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
  • Table 154 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
  • Table 155 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
  • Table 156 Production of Refrigeration Appliances: Total Volume 2016-2021
  • Table 157 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
  • Table 158 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
  • Table 159 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
  • Table 160 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

HOME LAUNDRY APPLIANCES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth in home laundry appliances strongly driven by young families
  • Strong shift towards automatic washing machines as manufacturers release more affordable products
  • Innovation in hygiene helps manufacturers boost their sales

PROSPECTS AND OPPORTUNITIES
  • Penetration remains low as hand washing remains the norm
  • Sales of semi-automatic washing machines to slowly fade
  • Hygiene and low wattage will remain the two key factors driving sales

CATEGORY DATA
  • Table 161 Sales of Home Laundry Appliances by Category: Volume 2016-2021
  • Table 162 Sales of Home Laundry Appliances by Category: Value 2016-2021
  • Table 163 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
  • Table 164 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
  • Table 165 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
  • Table 166 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
  • Table 167 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
  • Table 168 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
  • Table 169 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
  • Table 170 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
  • Table 171 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
  • Table 172 Production of Home Laundry Appliances: Total Volume 2016-2021
  • Table 173 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
  • Table 174 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
  • Table 175 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
  • Table 176 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

DISHWASHERS IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dishwashers continues to struggle amidst the pandemic
  • Smaller sizes of dishwasher are gaining more interest from new families
  • Electrolux continues to lead dishwashers due to the limited competition

PROSPECTS AND OPPORTUNITIES
  • Dishwashers will remain a luxury and niche category
  • High electricity consumption is a concern moving forward
  • Limited availability of automatic dishwashing liquids/powder/tablets in retail stores is another barrier to growth

CATEGORY DATA
  • Table 35 Sales of Dishwashers by Category: Volume 2016-2021
  • Table 36 Sales of Dishwashers by Category: Value 2016-2021
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2016-2021
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2016-2021
  • Table 39 Sales of Dishwashers by Format: % Volume 2016-2021
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2017-2021
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2018-2021
  • Table 43 Distribution of Dishwashers by Format: % Volume 2016-2021
  • Table 44 Forecast Sales of Dishwashers by Category: Volume 2021-2026
  • Table 45 Forecast Sales of Dishwashers by Category: Value 2021-2026
  • Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
  • Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

LARGE COOKING APPLIANCES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales are driven by higher-income households looking for an upgrade
  • Built-in hobs expands its consumer base thanks to products with lower unit prices
  • Modena continues to lead through aggressive product releases

PROSPECTS AND OPPORTUNITIES
  • Demand expected to grow strongly in line with expansion of residential property
  • Aesthetic design and affordability will be key purchasing considerations
  • Growth in cookers and ovens will remain slow, due to price sensitivity

CATEGORY DATA
  • Table 48 Sales of Large Cooking Appliances by Category: Volume 2016-2021
  • Table 49 Sales of Large Cooking Appliances by Category: Value 2016-2021
  • Table 50 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 51 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 52 Sales of Built-in Hobs by Format: % Volume 2016-2021
  • Table 53 Sales of Ovens by Connected Appliances: % Volume 2017-2021
  • Table 54 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
  • Table 55 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
  • Table 56 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
  • Table 57 NBO Company Shares of Ovens: % Volume 2017-2021
  • Table 58 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
  • Table 59 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
  • Table 60 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
  • Table 61 NBO Company Shares of Cookers: % Volume 2017-2021
  • Table 62 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
  • Table 63 Production of Large Cooking Appliances: Total Volume 2016-2021
  • Table 64 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
  • Table 65 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
  • Table 66 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 67 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

MICROWAVES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Microwaves finds popularity in 2021, after initially struggling due to the pandemic
  • Low wattage products are a priority for consumers
  • Leading manufacturers focus on innovation to appeal to higher-income households

PROSPECTS AND OPPORTUNITIES
  • Urbanisation will drive growth as penetration remains low
  • Competition set to intensify as more brands see growth opportunities

CATEGORY DATA
  • Table 68 Sales of Microwaves by Category: Volume 2016-2021
  • Table 69 Sales of Microwaves by Category: Value 2016-2021
  • Table 70 Sales of Microwaves by Category: % Volume Growth 2016-2021
  • Table 71 Sales of Microwaves by Category: % Value Growth 2016-2021
  • Table 72 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
  • Table 73 NBO Company Shares of Microwaves: % Volume 2017-2021
  • Table 74 LBN Brand Shares of Microwaves: % Volume 2018-2021
  • Table 75 Distribution of Microwaves by Format: % Volume 2016-2021
  • Table 76 Forecast Sales of Microwaves by Category: Volume 2021-2026
  • Table 77 Forecast Sales of Microwaves by Category: Value 2021-2026
  • Table 78 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
  • Table 79 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

FOOD PREPARATION APPLIANCES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased hobby cooking during the pandemic creates awareness of new products
  • Interest in health and wellness becomes the main driver of growth
  • Philips continues to lead despite competition from strong local brands

PROSPECTS AND OPPORTUNITIES
  • Busier lifestyles after the pandemic will demand convenience from products
  • Price will be crucial to widen the target audience
  • E-commerce will continue to bring more competition to existing players

CATEGORY DATA
  • Table 80 Sales of Food Preparation Appliances by Category: Volume 2016-2021
  • Table 81 Sales of Food Preparation Appliances by Category: Value 2016-2021
  • Table 82 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
  • Table 83 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
  • Table 85 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
  • Table 86 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
  • Table 87 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
  • Table 88 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
  • Table 89 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
  • Table 90 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

SMALL COOKING APPLIANCES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growing trend for home cooking drives solid growth
  • Freestanding hobs and rice cookers continue to dominate sales
  • Hard pod coffee machines sees dynamic growth in 2021

PROSPECTS AND OPPORTUNITIES
  • Urbanisation will help fuel growth in the future
  • Electric grills and kettles see their functions replaced by other appliances
  • Small local and international players take on the big players through social media and e-commerce

CATEGORY DATA
  • Table 91 Sales of Small Cooking Appliances by Category: Volume 2016-2021
  • Table 92 Sales of Small Cooking Appliances by Category: Value 2016-2021
  • Table 93 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 94 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 95 Sales of Freestanding Hobs by Format: % Volume 2016-2021
  • Table 96 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
  • Table 97 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
  • Table 98 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
  • Table 99 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
  • Table 100 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
  • Table 101 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 102 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

VACUUM CLEANERS IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • A vacuum cleaner remains a non-essential appliance for most households
  • Stick vacuum cleaners maintains growth in 2021
  • European brands continue to dominate

PROSPECTS AND OPPORTUNITIES
  • Growth will mainly be driven by affluent households
  • Rising awareness of health and hygiene will affect future growth

CATEGORY DATA
  • Table 103 Sales of Vacuum Cleaners by Category: Volume 2016-2021
  • Table 104 Sales of Vacuum Cleaners by Category: Value 2016-2021
  • Table 105 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
  • Table 106 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
  • Table 107 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
  • Table 108 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
  • Table 109 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
  • Table 110 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
  • Table 111 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
  • Table 112 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
  • Table 113 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

PERSONAL CARE APPLIANCES IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Personal care appliances experiences strong growth after a slower 2020
  • Female consumers help drive growth for hair care appliances and electric facial cleansers
  • E-commerce becomes a go-to channel for personal care appliances

PROSPECTS AND OPPORTUNITIES
  • Personal care appliances poised for strong growth with the rise of middle-income households
  • Manufacturers expected to provide education on products
  • Growth through expansion of the consumer base

CATEGORY DATA
  • Table 114 Sales of Personal Care Appliances by Category: Volume 2016-2021
  • Table 115 Sales of Personal Care Appliances by Category: Value 2016-2021
  • Table 116 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
  • Table 117 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
  • Table 118 Sales of Body Shavers by Format: % Volume 2016-2021
  • Table 119 Sales of Hair Care Appliances by Format: % Volume 2016-2021
  • Table 120 NBO Company Shares of Personal Care Appliances 2017-2021
  • Table 121 LBN Brand Shares of Personal Care Appliances 2018-2021
  • Table 122 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
  • Table 123 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
  • Table 124 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
  • Table 125 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
  • Table 126 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

AIR TREATMENT PRODUCTS IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Air conditioners continues to decline due to government regulation and supply issues
  • Rapid growth continues for air purifiers due to increasing awareness
  • Manufacturers continue to compete for share with new releases

PROSPECTS AND OPPORTUNITIES
  • As supply slowly goes back to normal, growth is expected to return
  • Health and hygiene to remain a huge consideration when purchasing products
  • Due to low penetration, bringing down the unit price of air conditioners is crucial

CATEGORY DATA
  • Table 127 Sales of Air Treatment Products by Category: Volume 2016-2021
  • Table 128 Sales of Air Treatment Products by Category: Value 2016-2021
  • Table 129 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
  • Table 130 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
  • Table 131 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
  • Table 132 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
  • Table 133 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
  • Table 134 Distribution of Air Treatment Products by Format: % Volume 2016-2021
  • Table 135 Production of Air Conditioners: Total Volume 2016-2021
  • Table 136 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
  • Table 137 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
  • Table 138 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
  • Table 139 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown