Consumer Appliances in Ukraine

  • ID: 2523453
  • Report
  • Region: Ukraine
  • 112 pages
  • Euromonitor International
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In 2017, consumer appliances returned to positive retail volume growth rate after three consecutive years of decline. This improvement is supported by positive economic indicators and higher consumer purchasing power. Major appliances drove the rebound by recording much faster retail volume sales growth than small appliances in 2017.

The Consumer Appliances in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN UKRAINE

List of Contents and Tables
  • Executive Summary
  • After Three Years of Decline, Consumer Appliances Returns To Positive Volume Growth
  • Ukrainians Prioritise Essential Consumer Appliances
  • International Brands Lead While Local Producers Inhabit Lower-priced Segments
  • Internet Retailing Sees Further Retail Volume Share Growth in 2017
  • Consumer Appliances Is Set To Continue To Recover Over the Forecast Period
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Ukrainians Do Not Consider Dishwashers To Be Essential
  • Growing Community Payments Restrain Sales of Dishwashers
  • Built-in Models Replace Freestanding Dishwashers
  • Competitive Landscape
  • Electrolux Gains the Leading Position in 2017
  • Candy Hoover Ukraine Sees the Fastest Retail Volume Sales Growth in 2017
  • Companies Compete by Offering Extra Services To Consumers
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Higher Energy and Water Tariffs Drive Sales of Efficient Home Laundry Appliances
"smart" Apartments Contribute To Sales of Automatic Washer Dryers
  • Ukrainians Focus on Economy Models, But Pay Attention To Functionality
  • Competitive Landscape
  • the Top Three Companies Maintain Their Positions in 2017
  • Companies Offer Discounts and Gifts To Push Sales
  • Leading Companies Increase the Number of In-store Sales Managers
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Built-in Hobs Replace Cookers
  • Ovens Posts the Fastest Retail Volume Sales Growth in 2017
  • Property Market Recovery Boosts Sales of Large Cooking Appliances
  • Competitive Landscape
  • Local Manufacturers Influence the Performance of Large Cooking Appliances
  • Competition Shifts Towards the Economy Segment
  • the Importation of the Cata Brand Ceases
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Price Remains the Most Important Factor for Consumers
  • Most Microwave Updates Remain Unappreciated by Consumers
  • the Freestanding Format Continues To Dominate, But Built-in Sees Demand Grow
  • Competitive Landscape
  • the Leading Brands Enjoy Strong Support
  • Emerging Brands Intensify the Competition
  • Private Label Availability Declines
  • Category Data
  • Table 85 Sales of Microwaves by Category: Volume 2012-2017
  • Table 86 Sales of Microwaves by Category: Value 2012-2017
  • Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Most Consumers Still Cannot Afford Mid-priced and Premium Models
  • Recovery From Dramatic Decline in 2014-2015
  • Functionality of Refrigeration Appliances Matters
  • Competitive Landscape
  • Liebherr Becomes the Leading Player in 2017
  • Refrigeration Appliances Are No Longer Produced in Ukraine
  • Ukrainians Are Unwilling To Purchase Unknown Brands
  • Category Data
  • Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 102 Sales of Freezers by Format: % Volume 2012-2017
  • Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
  • Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Incidence of Respiratory Problems Among Children Boosts Humidifiers
  • Consumers Prefer Cooling Fans To Other Cooling Appliances
  • Manufacturers and Retailers Increase Their Mark-ups
  • Competitive Landscape
  • Saturn Home Appliances Leads A Fragmented Competitive Landscape
  • Newcomers See the Fastest Retail Volume Growth Rates
  • Ballu Industrial Group Sees Fast Development
  • Category Data
  • Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Food Preparation Appliances Are Not Considered Essential
"other" Food Preparation Appliances Leads Sales
  • Food Preparation Appliances Sees Unit Price Hikes
  • Competitive Landscape
  • Bsh Pobutova Technika Leads Despite Share Loss in 2017
  • Mirta Posts the Fastest Growth in 2017 Due To the Popularisation of Blenders
  • Private Label Emerges in Food Preparation Appliances
  • Category Data
  • Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Economic Recovery Stimulates Sales
  • Oral Care Appliances Remain Unaffordable for Many Consumers
  • Seasonal Demand for Personal Care Appliances
  • Competitive Landscape
  • Philips Ukraine Remains the Leading Player
  • Personal Care Appliances Is Fragmented
  • Private Label Improves Its Position
  • Category Data
  • Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Non-essential Small Cooking Appliances Lose Ground
  • Coffee Machines Stabilise Small Cooking Appliances
  • Slow Cookers Weaken the Demand for New Rice Cookers
  • Competitive Landscape
  • Redmond-ukraine Loses Its Leading Position
  • Economy Brands Strengthen Their Positions
  • the Competitive Landscape Is Highly Fragmented
  • Category Data
  • Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Availability of Non-cylinder Vacuum Cleaners Increases
  • Consumers Prefer Stick To Upright Vacuum Cleaners
  • Low Availability of Steam Vacuum Cleaners
  • Competitive Landscape
  • Marketing and Promotion Influences Brand Choices
  • New Players in Robotic Vacuum Cleaners Post the Fastest Growth Rates
  • the Competitive Landscape Is Concentrated
  • Category Data
  • Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  • Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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