Eyewear in Poland

Report
34 Pages
June 2023
Region: Poland
Euromonitor International
ID: 2523456

Total volume sales growth for eyewear in Poland in 2023 looks set to be slower than in the previous year. This is partly attributable to the normalisation of demand following the impressive rebound that accompanied the easing of the pandemic and the ending of associated restrictions over 2021-2022.

The analyst's Eyewear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Contact Lenses and Solutions, Spectacles, Sunglasses.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Eyewear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EYEWEAR IN POLAND

EXECUTIVE SUMMARY

Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2018-2023
Table 2 Sales of Eyewear by Category: Value 2018-2023
Table 3 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 4 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Eyewear: % Value 2018-2022
Table 6 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 7 Distribution of Eyewear by Format: % Value 2018-2023
Table 8 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 9 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

CONTACT LENSES AND SOLUTIONS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for daily disposable lenses remains robust despite slowdown
Global giants continue to dominate contact lenses and solutions
Optical goods stores regain some ground but e-commerce continues to dominate

PROSPECTS AND OPPORTUNITIES

Population ageing and digital screen use will boost demand for multifocal lenses
Eye health awareness campaigns should continue to support category expansion
Use of contact lenses set to remain highest among younger Poles

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2018-2023
Table 13 Sales of Contact Lenses by Category: Value 2018-2023
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 15 Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 16 Sales of Contact Lens Solutions: Value 2018-2023
Table 17 Sales of Contact Lens Solutions: % Value Growth 2018-2023
Table 18 Sales of Contact Lenses by Type: % Value 2018-2023
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023
Table 23 NBO Company Shares of Contact Lenses: % Value 2018-2022
Table 24 LBN Brand Shares of Contact Lenses: % Value 2019-2022
Table 25 Distribution of Contact Lenses by Format: % Value 2018-2023
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2018-2023
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2023-2028
Table 28 Forecast Sales of Contact Lenses by Category: Value 2023-2028
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Contact Lens Solutions: Value 2023-2028
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028

SPECTACLES IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Spectacle lenses is the most dynamic category in volume growth terms
Distribution continues to be heavily concentrated in optical goods stores
Leading multinationals face more intense competition from local brands

PROSPECTS AND OPPORTUNITIES

Rising cost of living and supply chain disruption will temper volume growth potential
Interest in more technologically advanced spectacle lenses set to remain strong
Value share of e-commerce expected to increase gradually

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2018-2023
Table 34 Sales of Spectacles by Category: Value 2018-2023
Table 35 Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 36 Sales of Spectacles by Category: % Value Growth 2018-2023
Table 37 Sales of Spectacle Lenses by Type: % Value 2018-2023
Table 38 NBO Company Shares of Spectacles: % Value 2018-2022
Table 39 LBN Brand Shares of Spectacles: % Value 2019-2022
Table 40 Distribution of Spectacles by Format: % Value 2018-2023
Table 41 Forecast Sales of Spectacles by Category: Volume 2023-2028
Table 42 Forecast Sales of Spectacles by Category: Value 2023-2028
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2023-2028

SUNGLASSES IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for sunglasses remains resilient despite challenging economic conditions
Sustainability concerns continue to shape consumer choices and brand strategies
Growing adoption of virtual mirrors bolsters online sales

PROSPECTS AND OPPORTUNITIES

Customisation and sustainability trends will stimulate wider use of 3D printing
Children’s sunglasses set to benefit from rising health awareness among Poles
Growing perception of sunglasses as fashion accessories should boost volume sales

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2018-2023
Table 46 Sales of Sunglasses: Value 2018-2023
Table 47 Sales of Sunglasses: % Volume Growth 2018-2023
Table 48 Sales of Sunglasses: % Value Growth 2018-2023
Table 49 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 50 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 51 Distribution of Sunglasses by Format: % Value 2018-2023
Table 52 Forecast Sales of Sunglasses: Volume 2023-2028
Table 53 Forecast Sales of Sunglasses: Value 2023-2028
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 55 Forecast Sales of Sunglasses: % Value Growth 2023-2028

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