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Eyewear in Poland

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    Report

  • 30 Pages
  • June 2025
  • Region: Poland
  • Euromonitor International
  • ID: 2523456
Eyewear in Poland continues to record growth in current value terms in 2025. This is primarily driven by daily disposable lenses (DD) and sunglasses, which experienced robust growth due to the increasing preference for contact lenses over spectacles among Polish consumers, particularly those leading an active lifestyle. Moreover, such lenses are perceived as more hygienic than frequent replacement lenses (FRP).

The Eyewear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2020-2025
  • Table 2 Sales of Eyewear by Category: Value 2020-2025
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 7 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Robust growth for contact lenses and solutions, albeit at a slower pace
  • Johnson & Johnson leads sales, but CooperVision enjoys dynamic performance
  • Increased rates of myopia lead to emergence of new products
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for contact lenses and solutions, with new products expected to appear
  • Sophisticated technology will become increasingly prevalent in the years ahead
  • Sustainability concerns will drive innovation in contact lenses and solutions
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
  • Table 13 Sales of Contact Lenses by Category: Value 2020-2025
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
  • Table 16 Sales of Contact Lens Solutions: Value 2020-2025
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
  • Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
  • Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Robust growth for spectacles in 2025, but decelerating rate of inflation impacts current value sales
  • EssilorLuxottica SA benefits from extensive portfolio, while Kering SA enjoys significant dynamism
  • Increased rates of myopia lead to specialist spectacle lenses becoming mainstream
PROSPECTS AND OPPORTUNITIES
  • Steady growth predicted for spectacles as local economy improves and rates of myopia increase
  • Artificial intelligence set to become increasingly prevalent in the years ahead
  • Virtual try-on function may challenge optical goods stores’ dominance
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2020-2025
  • Table 34 Sales of Spectacles by Category: Value 2020-2025
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
  • Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
  • Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
  • Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
  • Table 40 Distribution of Spectacles by Format: % Value 2020-2025
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
  • Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Solid growth for sunglasses in 2025 as functionality and fashion trends align
  • EssilorLuxottica leads with extensive portfolio of well-known brands
  • Sports eyewear gains traction as active lifestyles become commonplace
PROSPECTS AND OPPORTUNITIES
  • Growth in current value terms predicted, but volume sales may stutter
  • Sustainability trend set to gather pace in the coming years
  • AI and digitalisation will drive innovation in the category over the forecast period
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2020-2025
  • Table 46 Sales of Sunglasses: Value 2020-2025
  • Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 48 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 53 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030