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Consumer Health in Greece

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    Report

  • 111 Pages
  • October 2025
  • Region: Greece
  • Euromonitor International
  • ID: 2537892
Retail value sales of consumer health rose in Greece in 2025, driven largely by price increases across leading brands in most categories. Due to market maturity and fewer widespread illnesses, volume growth in 2025 was modest across most areas. Sleep aids remained among the strongest performers in consumer health, despite increasing penetration over the review period.

The Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices and product innovation drive value sales of analgesics in Greece in 2025
  • Vian SA retains its leadership with its brand Depon, while increasing its share
  • Pharmacies maintain its dominant position as the primary distribution channel for analgesics
PROSPECTS AND OPPORTUNITIES
  • Value growth is expected to be driven by premium product launches and pricing trends
  • Regulatory constraints limit digital innovation in analgesics in Greece
  • Competition with prescription painkillers will remain strong amid cautious consumer use
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales of cough, cold and allergy (hay fever) are driven by environmental factors
  • Haleon Hellas SA leads cough, cold and allergy (hay fever) remedies despite a slight decline in share
  • Pharmacies lead distribution for cough, cold and allergy (hayfever) remedies in 2025, while retail e-commerce shows dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Price increases and brand loyalty are set to sustain growth in cough, cold and allergy (hay fever) remedies
  • Digital integration in marketing is set to grow, but a broader technological impact remains limited
  • Herbal alternatives are set to gain ground as health and wellness trends shape consumer preferences
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices and shifting health behaviours shape the performance of digestive remedies in Greece
  • Sanofi-Aventis strengthens its leadership while Bionat SA records strong growth
  • Pharmacies maintain its lead in digestive remedies, although the channel loses share to retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Price increases and rising self-medication is set to support future growth
  • Limited scope for digital disruption while players focus innovation on convenience
  • Health and wellness trends are expected to shape evolving demand in digestive health
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price increases and premiumisation drive value growth in dermatologicals
  • Johnson & Johnson Hellas improves its lead through a strong product portfolio
  • Retail e-commerce gains ground as regulatory flexibility boosts online sales in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Price increases are expected to drive value growth in dermatologicals despite volume stagnation
  • Players are expected to invest in digital marketing to support sales across the forecast period
  • Seasonal weather patterns are set to influence sales and trends in dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Limited uptake continues to restrict growth in NRT smoking cessation aids in 2025
  • Johnson & Johnson maintains its leadership offering the sold brand in NRT smoking cessation
PROSPECTS AND OPPORTUNITIES
  • Value sales of are expected to grow despite competition from herbal alternatives in Greece
  • Limited innovation and continued pharmacy exclusivity in NRT smoking cessation aids distribution
  • Health awareness spurs quitting attempts but limits adoption of NRT smoking cessation aids in Greece
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sleep aids post strong double-digit growth in 2025, driven by anxiety and melatonin-based innovations
  • Procter & Gamble Hellas SA strengthens its leadership in sleep aids, while new entrants add to fragmentation
  • Pharmacies retain the lead in sleep aids distribution, while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Sales of sleep aids are forecast to grow, though momentum is expected to slow
  • The digital shift supports growth, but pharmacies remain crucial for sleep aids
  • Health and wellness trend are expected to drive diversification in sleep solutions
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • The ageing population and environmental factors drive growth in eye care during 2025
  • Thea-Synapsis maintains its lead in eye care as competition intensifies
  • Pharmacies remain dominant in eye care distribution despite retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
  • Lifestyle and environmental factors are expected to support ongoing growth of eye care
  • Promotional activities and wider availability is set to drive sales via retail e-commerce
  • Screen exposure is expected to remain a key driver of growth in eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in wound care is driven by the performance of first aid kits
  • Beiersdorf Hellas SA maintains its lead in wound care, while Septona gains ground in 2025
  • Pharmacies lead wound care distribution despite rising competition from alternative channels
PROSPECTS AND OPPORTUNITIES
  • First aid kits designed for sports and outdoor activities is expected to drive growth
  • Limited developments and investment is expected in wound care over the forecast period
  • Sports and outdoor activities will remain key sales drivers of wound care
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tailored wellness fuels the shift from multivitamins to single-ingredient supplements
  • Uni-Pharma SA leads sales of vitamins while Frezyderm and Vian SA record strong growth
  • Pharmacies retain the lead in vitamins distribution despite retail e-commerce expansion
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and targeted health trends are set to drive growth in vitamins
  • Digital influence and format innovation are expected to shape consumer decisions
  • Health and wellness trends are expected to support future growth in vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices and specialised needs fuel value growth in dietary supplements
  • Green Import retains its lead in 2025 while Healthcode IKE increases its share
  • Pharmacies remain dominant despite rising competition from retail e-commerce and parapharmacies
PROSPECTS AND OPPORTUNITIES
  • Digestive health and the ageing population will drive sustained growth in dietary supplements
  • Digital marketing is set to expand, but in-store promotion remains key for older consumers
  • Preventive health will support sales of dietary supplements for specific concerns
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on health and wellbeing supports sales of weight management and wellbeing
  • Herbalife International increases its share to be the most dynamic player in 2025
  • Direct selling and retail e-commerce lead as consumers prioritise convenience and variety
PROSPECTS AND OPPORTUNITIES
  • Holistic wellness is expected to influence the future of weight management and wellbeing in Greece
  • Digital personalisation is expected to become a key feature within weight management
  • Tailored nutrition and a lifestyle focus is set to drive a transformation in weight management and wellbeing
CATEGORY DATA
  • Table 94 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Evolving consumer habits is leading sports nutrition to be a mainstream wellness choice
  • X-Treme Stores SA retains its lead while Nutrend DS offers the leading brand
  • Retail e-commerce strengthens its lead as the strongest distribution channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Ongoing investement and a growing consumer base are expected to support sales
  • Digital technologies and personalised tracking are set to reshape the marketing of sports nutrition
  • Ongoing interest in health and wellness is set to be the driving force for sports nutrition
CATEGORY DATA
  • Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products gain momentum as consumer preferences shift towards natural remedies
  • Mondelez Hellas SA retains it lead by offering medicated confectionery brand Halls
  • Pharmacies maintain its lead in herbal/traditional products despite rapid e-commerce growth
PROSPECTS AND OPPORTUNITIES
  • Strong growth is expected for herbal/traditional products as self-medication and investment trends align
  • There is set to be limited digital innovation in herbal/traditional products beyond marketing
  • Regulatory flexibility and sustainability are expected to drive investment in herbal/traditional products
CATEGORY DATA
  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN GREECEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric consumer health records value growth despite a volume decline in 2025
  • Vian retains its leadership in paediatric consumer health as Effacol and Pharmasept drive dynamic growth
  • Pharmacies retain the lead in distribution while retail e-commerce gains in paediatric dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Price hikes are expected to drive value growth despite demographic and behavioural challenges
  • Paediatric consumer health is set to see a shift towards herbal/traditional products
  • Rigid regulation and cautious consumer behaviour shape the future of paediatric consumer health
CATEGORY DATA
  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030