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Consumer Health in Greece

  • ID: 2537892
  • Report
  • Region: Greece
  • 93 pages
  • Euromonitor International
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Consumer health is undergoing a transformation driven by legislative changes. Prices were liberated in 2017 and a significant increase in the retail price of most brands took place. As part of the legal framework regarding the distribution of consumer health products, the distribution of a list of products was also liberated in 2017 although in practice this has not resulted in any changes.

The Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN GREECE

List of Contents and Tables
Executive Summary
Consumer Health Reshaped by Legislative Changes
Sales Increase Amid Price Hikes and An Increase in Self-medication
Depon Remains the Undisputed Leading Brand
Despite the Liberation of OTC Products' Distribution, Chemists/pharmacies Continues To Hold the Lion's Share
Forecasts Are Optimistic for Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Hindered by the Prevalence of Non-otc Brands
Specialised Products Could Give A Boost in Value
Demand for Quick Relief Drives Growth for Max Strength Products
Competitive Landscape
Depon Leads Analgesics Sales
Gsk Consumer Healthcare Gains Share, Driven by Panadol's Good Performance
Bayer Expands Its Aspirin Portfolio
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
High Levels of Anxiety Result in An Expansion of the Consumer Base for Sleep Aids
Herbal Products Attract New Consumers To Sleep Aids
Greater Penetration and Maturity Means Slowing Growth Rates Ahead
Competitive Landscape
Lanes Quiet Life Leads Sales
Fragmentation Leads To Losses for Most Key Brands
Valerian Remains the Most Popular Ingredient
Category Data
Table 18 Sales of Sleep Aids: Value 2013-2018
Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
Self-medication Prevails for Treating Colds, Flu and Mild Allergies
Dust in the Atmosphere Results in New Allergies and Breathing Conditions
Switches and Launches Result in An Increase in Product Variety
Competitive Landscape
Gsk Consumer Healthcare Leads Sales
Sanofi-aventis Ranks Third in Cough, Cold and Allergy (hay Fever) Remedies
Zirtek Sales Post A Strong Increase in 2018
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 26 Sales of Decongestants by Category: Value 2013-2018
Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Limited Product Variety Hinders Growth Potential
External Factors Affect Growth Opportunities
Price Increases Translate Into Growth
Competitive Landscape
Johnson & Johnson Leads Sales
Gsk Consumer Healthcare Ranks Second
Betadine Maintains Its Sales Thanks To A Loyal Consumer Base
Category Data
Table 32 Sales of Dermatologicals by Category: Value 2013-2018
Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Changes in Nutritional Habits and the Use of Supplements Affect Performance
Natural Solutions Are Increasingly Preferred
Price Liberation Translates Into Growth
Competitive Landscape
Sanofi-aventis Is the Leading Company in Digestive Remedies
Gsk Consumer Healthcare's Zantac Is the Best-selling Brand in Value Terms
Johnson & Johnson Loses Share Yet Retains Its Dominance of Diarrhoeal Remedies
Category Data
Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Allergy Eye Care Benefits From Weather Conditions
African Dust Benefits Sales of Standard Eye Care
Chemists/pharmacies Is the Dominant Channel
Competitive Landscape
Alcon Laboratories Hellas Commercial & Industrial Leads Sales
Johnson & Johnson Hellas SA Leads Allergy Eye Care
Category Data
Table 45 Sales of Eye Care by Category: Value 2013-2018
Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 49 NBO Company Shares of Eye Care: % Value 2014-2018
Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of Nrt Smoking Cessation Aids Is Hindered by Maturity and the Rise of Alternatives
Nrt Gum Dominates Sales
Competitive Landscape
Johnson & Johnson Dominates Sales
Nrt Smoking Cessation Aids Remains Very Consolidated
Category Indicators
Table 53 Number of Smokers by Gender 2013-2018
Category Data
Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Growth Is Hindered by Consumers Trading Down
Decline Rate Slows Down
Maturity and A Lack of Investment Or Innovation Are Obstacles To Growth
Competitive Landscape
Beiersdorf Leads Sales
Private Label Products Gain Share
Category Data
Table 61 Sales of Wound Care by Category: Value 2013-2018
Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Wound Care: % Value 2014-2018
Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Increase in Gym Memberships Creates Growth Opportunities
Product Variety Grows Amid the Proliferation of Internet Retailing
Sports Protein Powder Leads Sales of Sports Nutrition
Competitive Landscape
X-treme Stores Leads Sales
Sports Nutrition Is Very Fragmented
International Brands Hold the Lion's Share
Category Data
Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumption of Supplements Is on the Rise Driven by An Increase in Consumer Awareness
the Decline of Retail Prices Contributes To Growth
Several Categories of Dietary Supplements Lose Momentum
Competitive Landscape
Gr Sarantis Continues To Lose Share
Dietary Supplements Is Becoming More Fragmented
Advertising Is Key To Boosting Sales
Category Data
Table 73 Sales of Dietary Supplements by Category: Value 2013-2018
Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vitamins Sales Continue To Increase Despite Being Affected by Maturity
Multivitamins Continues To Attract Investment
Retail Prices Decline Due To Discounts and Competition
Competitive Landscape
Gr Sarantis Leads Sales
Vianex's New Brand Eviol Is Prominent
Fragmentation and Maturity Lead To Losses for Pfizer
Category Data
Table 81 Sales of Vitamins by Category: Value 2013-2018
Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 84 NBO Company Shares of Vitamins: % Value 2014-2018
Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Balanced Nutrition Favoured Over the Use of Weight Management Products
Supplement Nutrition Drinks Performs Best
Sales Remain Seasonal
Competitive Landscape
Power Health Hellas Leads Sales
Price Shapes Value Shares
Solgar Lipotropic Factors Benefits From Strong Advertising Support
Category Data
Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Herbal/traditional Products Still Represent Growth Opportunities
Driven by the Rise in Demand Product Variety Is Increasing
Maturity Affects Growth Potential for Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies
Competitive Landscape
Mondelez Hellas SA Leads Sales
Power Health Hellas Ranks Second
Herbal/traditional Products Becomes More Fragmented
Category Data
Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Parents Are Reluctant To Use Self-medication
Syrups Remain the Most Popular Delivery Format
Paediatric Ibuprofen Will Drive Sales Growth
Competitive Landscape
Vian SA Leads Sales
Uni-pharma Ranks Second
Category Data
Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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