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Consumer Health in Greece

  • ID: 2537892
  • Report
  • September 2021
  • Region: Greece
  • 112 Pages
  • Euromonitor International
The Greek consumer health market is poised to record its first decline in total current value sales for several years in 2021, with many product categories also expected to see volume sales slow or contract. This is partly the result of widespread stockpiling and panic buying that occurred in response to the outbreak of COVID-19 in early 2020, as many households have yet to exhaust supplies built up at this time.

The publisher's Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Previous stockpiling and COVID-19 prevention measures curb overall demand
  • Reversal of fortunes for acetaminophen and ibuprofen in 2021
  • COVID-19 fallout discourages price increases and new product development

PROSPECTS AND OPPORTUNITIES
  • Maturity will temper further expansion of analgesics
  • Ibuprofen expected to grow fastest, but acetaminophen will remain most popular
  • Chemists/pharmacies will continue to dominate analgesics distribution

CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Measures to curb spread of COVID-19 suppress demand in 2021
  • New law on antibiotics benefits OTC products for cough, cold and flu relief
  • Vian’s Depon Cold & Flu continues to gain ground

PROSPECTS AND OPPORTUNITIES
  • Habits adopted during the pandemic will continue to affect demand
  • Greater caution around antibiotic use bodes well for OTC cough and cold remedies
  • Competitive pressures set to intensify over the forecast period

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Impact of COVID-19 continues to shape category performances in 2021
  • Demand for some product types hampered by preventive digestive health practices
  • Penetration of OTC digestive remedies limited by UTC sales of Rx products

PROSPECTS AND OPPORTUNITIES
  • Preventive digestive health trend will continue to restrict volume growth potential
  • Shift to more natural solutions will temper recovery of motion sickness remedies

UTC sales of Rx brands set to remain a major challenge for OTC products
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Antipruritics benefits from frequent hand washing and use of hand sanitisers
  • Antiparasitics/lice and cold sore treatments worst affected by COVID-19 in 2021
  • Herbal/traditional varieties and premium products continue to gain popularity

PROSPECTS AND OPPORTUNITIES
UTC sales of Rx brands will limit volume growth prospects
  • Further gains likely for herbal/traditional brands
  • Chemists/pharmacies set to remain the dominant distribution channel

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Competition from alternatives and lack of innovation inhibit demand
  • Nicorette continues to consolidate its already dominant position
  • Chemists/pharmacies remains the sole distribution channel for NRT products

PROSPECTS AND OPPORTUNITIES
  • Limited prospects for expansion will deter new product development

NRT gum set to remain by far the most popular product type
  • No changes in distribution expected

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand remains robust but slows as impact of COVID-19 starts to subside
  • Investment in innovation and promotional activities increases

GR Sarantis maintains leading position despite growing competition
PROSPECTS AND OPPORTUNITIES
  • Increased consumer awareness of sleep aids should temper declining trend
  • Competition set to intensify as more brands vie for shares in a shrinking category
  • Growing use of alternative product types will continue to weaken demand

CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased incidence of digital eye strain drives demand in standard eye care
  • Decrease in time spent outdoors inhibits sales of allergy eye care products
  • PharmaSwiss Hellas continues to gain ground as Bayer enters eye care

PROSPECTS AND OPPORTUNITIES
  • Long-term trends will continue to drive expansion of eye care
  • Leading brands set to face more intense competition
  • Chemists/pharmacies will remain the dominant distribution channel

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Reduced levels of mobility continue to depress demand for wound care products
  • Supermarkets and e-commerce gain ground at the expense of chemists/pharmacies
  • Hansaplast loses ground to lower priced domestic brands and private label lines

PROSPECTS AND OPPORTUNITIES
  • Long-term declining trend set to persist throughout the forecast period
  • Growing popularity of outdoor activities bodes well for first aid kits
  • Further gains projected for domestic company Septona

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vitamin D shows most resilient performance in 2021 as overall demand declines
  • E-commerce continues gaining ground at the expense of chemists/pharmacies
  • Uni-Pharma set to consolidate its lead following multiple new launches

PROSPECTS AND OPPORTUNITIES
  • Overall demand will continue to wane as threat from COVID-19 recedes
  • Vitamin D set to remain the best performing category
  • Pace of innovation expected to drop off from 2022

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Interest in products with immune system and mood/relaxing benefits remains strong
  • Demand for probiotic supplements rebounds in 2021
  • Advance of e-commerce continues to erode value share of chemists/pharmacies

PROSPECTS AND OPPORTUNITIES
  • Several categories set to benefit from shift towards preventive and natural remedies
  • Competition expected to intensify in an already fragmented environment
  • Innovation and marketing activities should strengthen interest in paediatric products

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weight loss supplements remains the worst performing category in 2021
  • Supplement nutrition drinks proves most resilient to the impact of COVID-19
  • Chemists/pharmacies maintains narrow lead as gains for e-commerce continue

PROSPECTS AND OPPORTUNITIES
  • Declining trend expected to resume following modest recovery over 2022-2023
  • Weight loss supplements set to outperform meal replacement in the short term
  • Population ageing should help to boost demand for supplement nutrition drinks

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sports nutrition shows improved results as COVID-19 disruption begins to subside
  • Protein/energy bars remains the best performing category
  • E-commerce continues to gain importance in sports nutrition distribution

PROSPECTS AND OPPORTUNITIES
  • Impressive recovery projected for sports nutrition from 2022
  • Sports protein RTD set to show the fastest development
  • Emerging threats could temper overall demand

CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Many herbal/traditional categories harder hit by COVID-19 than standard categories
  • Herbal/traditional sleep aids shows the fastest development in 2021
  • Pandemic-related factors continue to depress demand in a number of categories

PROSPECTS AND OPPORTUNITIES
  • Outlook for herbal/traditional products remains bright overall
  • E-commerce set to continue gaining ground
  • Marketing strategies likely to focus on social media and point-of-sale promotions

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Reluctance to self-medicate for children continues to subdue overall demand
  • Paediatric vitamins and dietary supplements remains buoyant despite slowdown
  • Paediatric ibuprofen recovers as fears about COVID-19 symptoms prove unfounded

PROSPECTS AND OPPORTUNITIES
  • Vian expected to retain its overall lead in paediatric consumer health
  • Paediatric vitamins and dietary supplements will remain a focal point for investment
  • Penetration of herbal/traditional products set to continue rising

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown