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Consumer Health in Greece

  • ID: 2537892
  • Report
  • October 2019
  • Region: Greece
  • 8 pages
  • Euromonitor International
Per capita spending on OTC products in Greece is still the lowest in Western Europe and this this is largely because the levels of self-medication are still below the Western European average. Where possible, most Greek consumers still prefer to opt for Rx products that are reimbursed. UTC sales of Rx products are also still very high and account for a significant proportion of pharmaceuticals sales, with this acting as a further barrier to the development of OTC medicines.

The Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
  • Consumer Health in Greece
  • February 2020
List of Contents and Tables
  • Executive Summary
  • Growth becomes more stable following liberation of prices and distribution
  • Consumers paying more attention to their health
  • New players make strong entry while GSK and Vian compete for the lead
  • Internet retailing flourishing despite limited presence in OTC
  • Future appears bright for consumer health in Greece thanks to changing attitudes
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
  • APPENDIX
  • OTC registration and classification
  • VitAM Ins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Sales of analgesics limited by preference for prescription products
  • New areas of analgesics offer room for development
  • Stronger and faster acting analgesics required for busy consumers
  • Competitive Landscape
  • Depon remains the popular choice for pain relief thanks to low prices
  • GlaxoSmithKline and Pfizer combine portfolios to form GSK Consumer Healthcare
  • Trend towards ibuprofen benefits Algofren brand
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2014-2019
  • Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • New triggers of allergies helping to generate increased demand
  • Younger generation switching to herbal/traditional products for minor coughs and colds
  • Strong marketing and good value presents combination products as a popular option
  • Competitive Landscape
  • GSK maintains lead thanks to strength of new and existing brands
  • New brands enter antihistAM Ines/allergy remedies (systemic) with unique positionings
  • Treatments for chesty coughs outperforming dry cough treatments
  • Category Data
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Competition from non-OTC dermatologicals and limited product variety restricts growth
  • High prices and a lack of demand likely to deter investment
  • Herbal/traditional dermatologicals benefit from natural image
  • Competitive Landscape
  • Johnson & Johnson benefiting from large portfolio of products
  • Threat from herbal/traditional products presents challenge to Fenistil
  • Betadine remains king in topical germicidals/antiseptics but Oxisept benefits from low pricing
  • Category Data
  • Table 23 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers embrace dietary supplements as awareness grows
  • Magnesium in vogue due to its wide range of benefits
  • Probiotics and fish oils on the menu as consumers look to supplement their diet
  • Competitive Landscape
  • Möller's benefits from strong investment in advertising and marketing
  • Dietary supplements becoming increasingly fragmented
  • New specialised products winning favour in congested market
  • Category Data
  • Table 29 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 30 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 31 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 32 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 33 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 34 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 35 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Herbal/traditional digestive remedies on the rise as consumers go natural
  • Improving diet and the use of dietary supplements could help prevent the occurrence of digestive complaints
  • Price liberation likely to result in increase in innovation and competition
  • Competitive Landscape
  • Investment in TV advertising helps Sanofi-Aventis to retain lead
  • Imodium remains synonymous with diarrhoeal remedies thanks to strong marketing
  • Uni-Pharma and Power Health Hellas benefit from offering standard and herbal/traditional digestive remedies
  • Category Data
  • Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Dust and sand from the Sahara continues to drive demand for eye care
  • Climate change and rising pollution levels could trigger demand for allergy eye care
  • Consumers show growing willingness to invest in premium options
  • Competitive Landscape
  • Systane increases its lead following Athens Metro advertising campaign
  • Increasing competition poses threat to Septobore’s lead
  • PharmaSwiss finds success with new eye care brands
  • Category Data
  • Table 42 Sales of Eye Care by Category: Value 2014-2019
  • Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • High price of herbal/traditional products limiting growth potential
  • New product development and advertising helping to drive interest
  • Product range expands as younger generation switch to herbal/traditional products
  • Competitive Landscape
  • Halls losing share as consumers falling out of love with medicated confectionery
  • Power Health launches new product to tackle the side effects of air conditioning
  • Lanes remains popular thanks to lower prices
  • Category Data
  • Table 48 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 49 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 51 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 52 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 53 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Greek parents reluctant to self-medicate when it comes to their children
  • Syrups remain the preferred choice when it comes to paediatric analgesics
  • Parents shift to paediatric ibuprofen as awareness of its benefits grows
  • Competitive Landscape
  • Vian increases its lead as paediatric acetAM Inophen becomes more consolidated
  • Uni-Pharma and Reckitt Benckiser benefit from rise of paediatric ibuprofen
  • Parents turning to herbal/traditional products to treat constipation in children
  • Category Data
  • Table 54 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 55 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 56 Sales of Paediatric VitAM Ins and Dietary Supplements by Type: % Value 2016-2019
  • Table 57 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 58 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 59 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 60 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Anxiety and stress levels remain elevated driving demand for sleep aids
  • Herbal/traditional sleep aids gaining acceptance as a safer option to Rx products
  • Melatonin and other ingredients become more prominent in sleep aids
  • Competitive Landscape
  • GR Sarantis benefits from growing interest in melatonin-based sleep aids
  • New brands making headway with melatonin-based products
  • Power Health Hellas struggles due to increased competition
  • Category Data
  • Table 61 Sales of Sleep Aids: Value 2014-2019
  • Table 62 Sales of Sleep Aids: % Value Growth 2014-2019
  • Table 63 NBO Company Shares of Sleep Aids: % Value 2015-2019
  • Table 64 LBN Brand Shares of Sleep Aids: % Value 2016-2019
  • Table 65 Forecast Sales of Sleep Aids: Value 2019-2024
  • Table 66 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • As gym memberships grow so does demand for sports nutrition
  • Internet retailing has growing influence over sports nutrition thanks to wider offer
  • Fortified packaged food and drinks could pose a threat to growth
  • Competitive Landscape
  • X-Treme Stores benefits from large chain of outlets and competitive pricing
  • The category’s potential encourages increased investment
  • Power Health branches out into sports nutrition
  • Category Data
  • Table 67 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Greater knowledge and awareness about vitAM Ins benefits single vitAM Ins
  • Greeks not getting enough vitAM In D despite sunny climate
  • VitAM In A and vitAM In E struggle for growth due to lack of awareness and presence in other products
  • Competitive Landscape
  • Vian sees strong entry with Altion brand while Centrum sees share eroded by competition
  • Uni-Pharma and Bion post strong gains thanks to promotion and advertising
  • Despite lower prices and in-store promotions GR Sarantis loses share
  • Category Data
  • Table 73 Sales of VitAM Ins by Category: Value 2014-2019
  • Table 74 Sales of VitAM Ins by Category: % Value Growth 2014-2019
  • Table 75 Sales of MultivitAM Ins by Positioning: % Value 2014-2019
  • Table 76 NBO Company Shares of VitAM Ins: % Value 2015-2019
  • Table 77 LBN Brand Shares of VitAM Ins: % Value 2016-2019
  • Table 78 Forecast Sales of VitAM Ins by Category: Value 2019-2024
  • Table 79 Forecast Sales of VitAM Ins by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Focus on diet and exercise limiting the demand for weight management and wellbeing
  • Seasonal nature of weight management and wellbeing unlikely to change
  • Limited distribution and competition along with questionable results limits demand
  • Competitive Landscape
  • Omega Pharma launches XLS Detox as it continues to grow
  • Sarantis retains strong position thanks to new Fat Free range while new players make early gains
  • Mixed performance for Power Health with weight loss supplements falling out of favour
  • Category Data
  • Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers remain price-sensitive limiting value growth in wound care
  • Increase in physical activity as part of a healthy lifestyle could offer potential for growth
  • Wound care unlikely to be an attractive proposition for investment in Greece
  • Competitive Landscape
  • Despite wide range Hansaplast continues to lose share to cheaper options
  • Private label continues to benefit from lower pricing versus the branded options
  • Local player Septona benefits from lower prices and expansion into supermarkets
  • Category Data
  • Table 86 Sales of Wound Care by Category: Value 2014-2019
  • Table 87 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 88 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 89 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 90 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 91 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • NRT smoking cessation aids suffers from competition from alternative options
  • NRT gum dominates while NRT lozenges struggle to find an audience
  • Other NRT benefiting from novelty factor
  • Competitive Landscape
  • Johnson & Johnson offers the lowest prices and the widest range
  • GSK remains the only other competitor in a consolidated category
  • CATEGORY INDICATORS
  • Table 92 Number of Smokers by Gender 2014-2019
  • Category Data
  • Table 93 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 94 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 95 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 96 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 97 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 98 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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