Consumer Health in Greece

  • ID: 2537892
  • Report
  • Region: Greece
  • 95 pages
  • Euromonitor International
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Consumer health posted an increase in 2017. Developments in public health encouraged a shift towards self-medication, and although in line with the ongoing recession and shrinking disposable incomes Greeks were becoming conservative with their spending on healthcare in general, consumer health witnessed an increase. The most important development in 2017 was the liberation of distribution and prices of OTC products.

The Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN GREECE

List of Contents and Tables:
  • Executive Summary
  • Legislative Changes Reshape Consumer Health
  • Self-medication on the Rise As Healthcare Costs Increase
  • No Major Developments Take Place in the Competitive Landscape
  • the Distribution of OTC Products Is Liberated in 2017, and Internet Sales Flourish
  • Value Growth Anticipated Amidst OTC Liberation
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • the Liberation of OTC Analgesics Prices Set To Increase Value Sales
  • Private Label Still Unavailable in Greece
  • Unclear Whether OTC Distribution Liberation Will Affect the Market
  • Competitive Landscape
  • Depon Remains the Leader in Analgesics
  • Growth in Ibuprofen Affects Shares
  • New Launches
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increase in Anxiety Levels Favours Sleep Aids
  • Slower Growth Expected in the Forecast Period
  • Legislative Changes Do Not Affect Sleep Aids
  • Competitive Landscape
  • Herbal Brands Lead
  • Melatonin Is the Emerging New Ingredient
  • the Entry of New Players
  • Category Data
  • Table 18 Sales of Sleep Aids: Value 2012-2017
  • Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Legislative Changes Affect Value Growth
  • Liberation of Distribution
  • Herbal/traditional Products Boost Growth
  • Competitive Landscape
  • Sanofi-aventis Moves Into Second Place
  • Companies Offering Herbal/traditional Products Gain Share
  • Manufacturers Await the Effects of Legislative Changes
  • Category Data
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 26 Sales of Decongestants by Category: Value 2012-2017
  • Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Shift From Standard To Herbal/traditional Products Gathers Pace
  • the Growth of Herbal/traditional Brands Is Leading To Fragmentation
  • Self-medication Is Becoming More Common Amidst the Recession
  • Competitive Landscape
  • Antifungal Brands Lead Dermatologicals
  • the Move Towards Herbal Products in Topical Allergy Remedies
  • Frezyderm Is One of the Fastest Growing Players
  • Category Data
  • Table 32 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Legislative Changes
  • the Impact of Distribution Liberation on Sales
  • Consumers Shift From Standard To Herbal/traditional Products
  • Competitive Landscape
  • Leading Brands Retain Their Shares
  • the Use of Herbal/traditional Remedies
  • Branded Products Dominate
  • Category Data
  • Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Self-medication Is Still Uncommon, Yet Growing
  • the Growth of Eye Health Supplements
  • Chemists/pharmacies Remains the Leading Channel
  • Competitive Landscape
  • Leading Brands Retain Their Shares
  • Absence of Private Label
  • Category Data
  • Table 45 Sales of Eye Care by Category: Value 2012-2017
  • Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Greeks Are Starting To Quit Smoking in Recession-ridden Greece, Generating Sales for Nrt Smoking Cessation Aids
  • Distribution Is Still Bound To the Chemists/pharmacies Channel
  • Nrt Gum Leads
  • Competitive Landscape
  • Brand Variety Remains Narrow
  • Category Indicators
  • Table 53 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Maturity and Lack of Innovation Hinder Value Growth
  • Gauze, Tape and Other Wound Care Benefits From Self-medication
  • Legislative Changes Regarding Prices and Distribution Have No Impact on Wound Care
  • Competitive Landscape
  • Beiersdorf Retains Its Lead, Although It Loses Share To Private Label
  • Strong Growth for Private Label
  • Lack of Innovation, But Endorsement by Cartoon Characters Drives Developments
  • Category Data
  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Awareness and Regular Gym-going Creates Room for Growth
  • Limited Product Variety
  • Prices Drop Amidst Intense Promotion
  • Competitive Landscape
  • International Brands Hold the Lion's Share
  • X-treme Stores SA Gains Share
  • Gyms Offer Sports Nutrition
  • Category Data
  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Notwithstanding Cuts in Disposable Incomes, Spending on Supplements Is on the Rise
  • Strong Variations in Performance
  • Distribution Trends Are Still Favourable To Chemists/pharmacies and Internet Retailing
  • Competitive Landscape
  • Solgar Leads Dietary Supplements
  • Strong Advertising Boosts Sales
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Awareness Boosts Sales
  • All-in-one Trend Favours Multivitamins
  • Trends Within Single Vitamins
  • Competitive Landscape
  • Former Leader Centrum Loses Share
  • New Players and Growth Opportunities
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 81 Sales of Vitamins by Category: Value 2012-2017
  • Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Food, Drink and Dietary Trends Are Unfavourable To Weight Management Products
  • Seasonality of Sales
  • Chemists/pharmacies and Internet Retailing Are Key Distribution Channels
  • Competitive Landscape
  • Iso Plus Takes the Lead
  • Some Good Performances...
  • ...and Some Not So Good
  • Category Data
  • Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Trends Are Favourable for Herbal/traditional Products
  • Increasing Product Variety
  • Strong Growth for Herbal/traditional Tonics
  • Competitive Landscape
  • With A Wide Product Portfolio, Power Health Hellas SA Leads
  • Domestic Player Frezyderm SA Sees An Increasing Share
  • A Vogel Is Gaining Share Despite Its High Retail Price
  • Category Data
  • Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Self-medication Is Growing at A Slower Pace for Children
  • the Dominance of Paediatric Analgesics
  • Vitamins and Dietary Supplements Are More Widely Used by Greek Parents
  • Competitive Landscape
  • Depon Retains the Lead
  • Paediatric Variants of Ibuprofen Gain Share
  • Category Data
  • Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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