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Consumer Health in Kazakhstan

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    Report

  • 82 Pages
  • September 2025
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 2537924
The consumer health market in Kazakhstan is expected to register robust growth in current value terms in 2025. This is largely due to the persistently high rate of inflation, as rising costs for goods, services, and imported inputs continue to drive up retail prices. However, consumers continue to prioritise health spending, playing closer attention to the composition, effectiveness, and potential side effects of the products they choose.

The Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth in analgesics, with topical preparations leading the way
  • Santo leads sales with Ibufen
  • Pharmacies dominate analgesics distribution, while e-commerce is on the rise
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for analgesics, as players invest in new formulations
  • Greater regulatory control will raise industry standards
  • Players to drive growth through digital strategies
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Medicated confectionery drives growth amid mild seasonal illness trends
  • Tylol Hot wins over consumers with promise of convenient symptom relief
  • Pharmacies dominate while e-commerce shows dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected, as consumers show greater health awareness
  • Innovation and digitalisation will drive expansion
  • Mandatory serialisation will enhance transparency
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth in 2025, driven by seasonal illnesses and rising health awareness
  • Solvay Pharma leads sales
  • Pharmacy channel leads while e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies poised for further growth
  • Innovation will shape future of digestive remedies
  • Digital integration to support preventive digestive health
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising skin health concerns drive growth
  • Bayer leads, while Infamed emerges as fastest-growing player
  • Pharmacies remains dominant sales channel
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected
  • Players to drive growth through new delivery methods and formulations
  • Consumers to increasingly focus on skin health and prevention
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care sales continue to rise
  • Veropharm leads while Johnson & Johnson emerges as most dynamic player
  • E-commerce continues to gain traction
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected
  • Innovation will enhance sales
  • Regulatory changes to shape the market
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continued growth, driven by targeted single-vitamin solutions
  • Amway leads while Lannacher Heilmittel shows strong momentum
  • Pharmacies lose share to direct sellers
PROSPECTS AND OPPORTUNITIES
  • Vitamin sales will continue to rise
  • Digital health tools and innovative products to drive demand
  • Kazakhstan to pilot labelling project for vitamins and dietary supplements
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising interest in preventive health fuels demand
  • Amway leads sales, thanks to popularity of direct selling model
  • Health and beauty specialists and direct sellers lead sales
PROSPECTS AND OPPORTUNITIES
  • Retail sales of dietary supplements set to grow, alongside intensified consumer focus on health and wellness
  • E-commerce to drive future of distribution
  • New labelling project will boost transparency
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales rise amid growing obesity concerns
  • Herbalife leads sales while Evalar gains ground
  • Direct selling leads sales
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness will fuel growth
  • Players will seek to differentiate themselves through Innovation and digital integration
  • Growing focus on holistic wellness will boost demand for safe and functional products
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports nutrition sales rise amid growing fitness culture
  • Bio-Engineered Supplements & Nutrition Inc leads sports nutrition
  • Health and personal care stores remains cornerstone of sports nutrition distribution
PROSPECTS AND OPPORTUNITIES
  • Sales to grow as fitness culture continues to expand
  • Personalisation will shape future of sports nutrition
  • Health and wellness trend will broaden appeal of sports nutrition
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional cough cold, and allergy remedies continue as key growth driver
  • Bionorica’s Sinupret leads sales as consumers seek natural solutions for cold symptoms
  • Pharmacy channel leads distribution
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trends will fuel growth
  • Players will invest in innovation to drive consumer interest
  • Regulatory measures will enhance product quality
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Buoyant growth despite falling birth rate
  • Competitive landscape remains highly fragmented
  • Pharmacies remains most important sales channel
PROSPECTS AND OPPORTUNITIES
  • Continued growth, despite decline in birth rate
  • Innovation will drive future growth
  • Kazakhstan advances digital labelling and safety standards
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030