Consumer Health in Kazakhstan

  • ID: 2537924
  • Report
  • Region: Kazakhstan
  • 71 pages
  • Euromonitor International
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The main driver of consumer health growth in 2017 was the increase in self-medication. Rising healthcare costs and the increasing number of old people are contributing to growing demand for better accessibility and wider consumer health product ranges. As a result, consumer health posted healthy current volume and value growth in 2017, while real GDP growth in Kazakhstan sped up with the help of increasing oil exports and government spending.

The Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN KAZAKHSTAN

List of Contents and Tables
  • Executive Summary
  • Consumer Health Growth Fuelled by Improving Economic Situation
  • Launch of Eurasian Economic Union Consumer Health Market
  • German and Russian Manufacturers Leading Sales
  • Chemists/pharmacies Continue To Lead Sales
  • Future Trends
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Ageing Population Fuels Demand for Analgesics
  • Hectic Lifestyles and Sedentary Office Work Fuel Demand for Analgesics
  • Rise in Office Work Linked To Increased Incidence of Headaches
  • Competitive Landscape
  • Large Number of Analgesics Brands
  • Limited Brand Diversification
  • Unique Products Attracting Consumers
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Continental Climate and Pollution Drive Sales During Flu and Allergy Seasons
  • Strong Popularity of Multi-symptom Products
  • Offering of Wide Range of Flavours Key To Success
  • Competitive Landscape
  • Manufacturers Concentrate on Natural Products
  • Significant Marketing To Attract Consumers
  • Leading Players Benefit From Strong Brand Awareness
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Ageing Population Drives Sales
  • Rising Living Standards and Health Awareness Fuelling Self-treatment Trend
  • Climatic Conditions Impact Demand for Different Dermatologicals
  • Competitive Landscape
  • Focus on Innovation To Attract Consumers
  • International Players Dominate Sales
  • Strong Entry Barriers
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Popularity of Heavy Traditional Cuisine and Fast Food To Fuel Sales
  • Competition From Dietary Supplements
  • Sales Supported by Lack of Substitutes
  • Competitive Landscape
  • International Companies Dominate Sales
  • Brands Boosted by Frequent Advertising
  • Entry Barriers for New Players
  • Category Data
  • Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • No Alternative Substitutes To Wound Care
  • Weak Product Development
  • Lack of Substitutes Fuels Sales
  • Competitive Landscape
  • Limited Advertising and Product Promotion
  • Low Brand Awareness Limiting Sales
  • Focus on Marketing To Attract Consumers
  • Category Data
  • Table 36 Sales of Wound Care by Category: Value 2012-2017
  • Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Nutrition Remains Underdeveloped But Has Strong Potential
  • Rising Demand for Convenience Fuelling Sales
  • Growing Distribution To Boost Sales
  • Competitive Landscape
  • Artificial Reputation Limiting Sales
  • Rising Awareness of Importance of Exercise Fuelling Sales
  • Advertising Required To Boost Sales
  • Category Data
  • Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Focus on Ageing Population
  • Probiotics Sales To Continue Growing
  • Innovation and Health Consciousness Fuelling Sales
  • Competitive Landscape
  • Sales Dominated by Leading Players
  • Innovative Flavours Attracting Consumers
  • Advertising Required To Fuel Awareness
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Fuels Vitamins Sales in Kazakhstan
  • Strong Competition From Dietary Supplements
  • Focus on Raising Consumer Awareness
  • Competitive Landscape
  • Increasing Product Range Targeting Different Consumer Segments
  • Products Targeting Specific Consumer Groups
  • Significant Range of Brands for Pregnant and Breastfeeding Women
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 56 Sales of Vitamins by Category: Value 2012-2017
  • Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Social Media Increasingly Establishing Beauty Standards
  • Day and Night Product Differentiation
  • Widening Product Portfolios
  • Competitive Landscape
  • Evalar Leads Weight Management and Wellbeing Sales in Kazakhstan
  • Competition Between Meal Replacement Products and Sports Protein Bars
  • Focus on Price and Distribution To Boost Sales
  • Category Data
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Demand for Safe and Gentle Treatment
  • Herbal/traditional Cough, Cold and Allergy Remedies Leading Sales
  • Rising Demand for Fast Relief
  • Competitive Landscape
  • Herbal/traditional Products Remains Highly Fragmented
  • International Players Dominate Sales
  • Eurasian Economic Union To Fuel Sales
  • Category Data
  • Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Birth Rate Drives Demand for Paediatric Consumer Health
  • Paediatric Vitamins and Dietary Supplements Leads Sales
  • Marketing Support To Fuel Sales
  • Competitive Landscape
  • International Players Dominate Sales
  • Focus on New Product Development
  • Category Data
  • Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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