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Consumer Health in Sweden

  • ID: 2537925
  • Report
  • Region: Sweden
  • 97 pages
  • Euromonitor International
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Swedes are taking a healthier approach to their lifestyles, which is evident in the performance of a number of consumer health categories. A general preventative strategy is maintaining ongoing growth for vitamins and dietary supplements, in particular vitamin D, despite warnings regarding over consumption of this product from Swedish Medical Products Agency.

The author's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Sweden

List of Contents and Tables
Executive Summary
Stable Performance by Consumer Health Supported by Health and Wellness Trends
Vegans Offer Growing Niche As Important Consumer Group
Highly Fragmented Competitive Landscape of Consumer Health Allows Smaller Brands To Gain Swedes' Attention
Internet Retailing Continues To Gain Ground Supported by Online Pharmacies
Sports Nutrition Will Continue To Move Into Mainstream Acceptance Over Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Analgesics Supported by Ongoing Demand for Adult Acetaminophen
Swedes Increasingly Look To Self-medicate
Stable Current Value Growth Supported by Brand Loyalty
Competitive Landscape
Alvedon Leads Consolidated Competitive Landscape As Consumers Remain Brand Loyal
Frequent Usage of Analgesics Amongst Swedes May Be Cause for Concern Amongst Health Organisations
Internet Retailing Continues To Gain Share of Distribution Supported by Online Pharmacies
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Younger Women Comprise Important Consumer Group for Sleep Aids
Need To Remain Digitally Connected Does Not Promote Relaxation Or Natural Sleeping Patterns
Herbal/traditional Sleep Aids Continue To Dominate But Standard Products Gain in Popularity
Competitive Landscape
Abigo Medical Retains Leadership But Sana Pharma Continues To Make Gains
New Launch From Sana Pharma in 2019 With Different Active Ingredient To Sedix
Continual Domination of Chemists/pharmacies With Online Pharmacies Helping To Boost Sales of Internet Retailing
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Increasing Incidence of Allergies During Pollen Season Supports Demand for Antihistamines/allergy Remedies
Solid Demand for Certain Treatments, With Pharyngeal Preparations Continuing To Gain Share From Medicated Confectionery
Ongoing Weak Performance for Cough Remedies As Swedes Remain Unconvinced by Their Effectiveness
Competitive Landscape
Leading Brand Läkerol Continues To Lose Share and Sales in Line With Performance of Medicated Confectionery
Coldzyme Continues To Benefit From Pharmacist Recommendations
Low But Increasing Share for Internet Retailing
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Concerned Parents Seek Treatment Advice for Head Lice From Pharmacists Supporting Stable Demand for Antiparasitics/lice (head and Body) Treatments
Mild Recovery for Antipruritics Supported by Increasing Cases of Atopic Eczema
Ongoing Declining Demand for Nappy (diaper) Rash Treatments With Parents Looking To Natural and Organic Products
Competitive Landscape
Trimb Healthcare Retains Leadership With Strength Across Number of Categories
Intense Competition Within Antiparasitics/lice (head and Body) Treatments Leading To Some Movement
Premium Skin Care Can Offer Competition With Blurring of Boundaries
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Trend for Consuming Probiotics As Method of Prevention Could Continue To Impact Demand for Certain Digestive Remedies
Laxatives Strong Performer Offsetting Weaker Demand for Indigestion and Heartburn Remedies
Further Competition From Other Consumer Health Products
Competitive Landscape
Meda Retains Leadership of Fragmented Category But Loses Share in Laxatives
Strong Performances Within Laxatives Led by Inolaxol
Additional Value Offered by Resorb Due To Rehydration Properties Leads To Further Share Gain
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Standard Eye Care Continues To Drive Demand, Linked To Dry Eyes
Further Demand for Eye Care Could Be Supported by Health Care Professionals
Stagnation for Allergy Eye Care With Higher Unit Prices Discouraging Some Consumers
Competitive Landscape
Théa Nordic Retains Leadership of Eye Care With Strengthening Demand for Viscotears
Consolidated Allergy Eye Care Experiences Increasing Entry of New Players
Internet Retailing Continues To Make Gains While Optical Goods Stores Could Offer Alternative Channel
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Declining Smoking Prevalence Amongst Adults As Government Places Further Restrictions on Smokers To Support 2025 Goal To Be Smoke-free
Nrt Gum Reaching Maturity But Other Nrt Continues To Offer Dynamic Growth
E-vapour Products Unlikely To Pose Serious Threat To Nrt As They Are Increasingly Treated As Cigarettes in Public Places
Competitive Landscape
Mcneil Retains Leadership Overall As Leader of Largest Category of Nrt Gum
Sprays Increasing in Popularity As Alternative Format
Internet Retailing Continues To Record Dynamic Growth Offering Affordability
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care Driven by Improved Performance for Sticking Plasters/adhesive Bandages
Salvequick's Sensitive Aloe Vera Skin Patch Offers Differentiation
Licenced Sticking Plasters Popular Strategy To Attract Children
Competitive Landscape
Orkla Care Continues To Strengthen Leadership of Wound Care Benefiting From Strong Brand Loyalty and Innovation
Salvequick's Waterproof Range Holds Wide Appeal
Micropore Remains Popular Wound Care Product on Apoteket's Online Pharmacy
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Protein/energy Bars Increasingly Moving Into Mainstream Acceptance
Weak Performance for Sports Protein Powder, With Product Supported by Only Most Committed of Gym Goers
Sports Protein Products Holds Niche Appeal Amongst Vegans
Competitive Landscape
Weak Performance for Leader Health & Sports Nutrition Group in Fragmented and Highly Competitive Landscape
Barebells Continues To Gain Ground in Sports Protein Rtds With Appetising Milkshakes
Gainomax's Efforts To Promote Its Sports Protein Rtds Pay Dividends
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Demand for Niche Positioning Supports Demand for Certain Dietary Supplements
Probiotics Continues To Record Impressive Performance As Trend for Supporting Immune System Continues
Fashionable Superfoods Increasingly Used As Ingredients for Powder Dietary Supplements
Competitive Landscape
Orkla Care Strengthens Overall Leadership But Vitaepro Remains Leading Brand
Strong Growth for Brands of Probiotic Supplements in Line With Category's Positive Performance
Mixed Performances Within Combination Dietary Supplements
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
High Proportion of Swedes Look To Vitamins Rather Than Following Healthier Diets
Ongoing Strong Performance for Vitamin D Supported by Long Dark Swedish Winters
Overconsumption Concerns Likely To Lead To Stricter Regulations on Dosages Over the Forecast Period
Competitive Landscape
Midsona Retains Overall Leadership With Strengthening Position in Multivitamins
Clearer Positioning for Multivitamins Will Attract Consumers
Ongoing Rise in Internet Retailing's Popularity Benefits Apoteket
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Weight Management Continues To Decline As Health and Fitness Trends Encourage Further Move Away From Meal Replacement
Weight Loss Supplements Continues To Suffer From Negative Perception Exacerbated by Unscrupulous Social Media Sellers
Demand for Supplement Nutrition Drinks Supported by Older Generation
Competitive Landscape
Leader Herbalife Sweden Continues To Record Positive Performance Despite Presence in Declining Categories
Slimming Teas Attracts Consumers With Detox Cleansing Positioning
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Well-informed Consumers Willing To Pay More for Natural Products That They Perceive To Offer Greater Specific Value
Strong Growth for Niche of Dermatologicals But Sleep Aids Retains Highest Share of Herbal/traditional Products
Some Producers Turn To Specialised Channels To Promote Greater Awareness of Their Brands
Competitive Landscape
Medicated Confectionery Brands Lead But Lose Share in Fragmented Landscape
Ksm66 Continues To Move Up the Rankings
Bio-biloba Bucks Declining Trend Due To Strong Brand Loyalty
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Small Size of Paediatric Consumer Health Offers Limited Choice for Parents
Ongoing Demand for Vitamin D Supports Growth of Paediatric Vitamins and Dietary Supplements
Niche of Paediatric Digestive Remedies Experiences Competition From Outside of the Category and Market
Competitive Landscape
Limited Growth Opportunities for Leader Gsk Consumer Healthcare
Internet Retailing Offers Parents Wider Choice of Products and Prices
Perrigo Sverige Strengthens Leadership of Paediatric Vitamins and Dietary Supplements Due To Ongoing Demand for Vitamin D
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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