Consumer Health in Sweden

  • ID: 2537925
  • Report
  • Region: Sweden
  • 97 pages
  • Euromonitor International
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Consumer health displayed continued positive value growth in 2017. Internet retailing has quickly gained ground and webshops of chemists/pharmacies or pure online chemists/pharmacies are using aggressive pricing strategies as competition strategies to gain further value sales. Consumers’ interest in health and wellness continued, which was evident in the ongoing decline of weight management and wellbeing, as well as the strong growth of sports nutrition.

The Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN SWEDEN

List of Contents and Tables
  • Executive Summary
  • Positive Growth With Continued Importance of the Health and Wellness Trend
  • Pressurised Retailing Changes and Free Paediatric Prescribed Drugs
  • Consumer Loyalty in OTC and Curiosity for Newcomers in Other Categories
  • Unit Prices Pressured Due To Changes in the Retailing Landscape
  • Behind-the-counter Sales May Become A Reality Over the Forecast Period
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Summary 1 OTC: Switches 2016-2017
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Ban on Acetaminophen Pills Results in Strong Dynamics Within Analgesics
  • Analgesics Value Growth Is Expected To Slow Down Over the Forecast Period
  • Generics Will Continue To Move Forward
  • Competitive Landscape
  • GlaxoSmithKline Consumer Healthcare Continues To Lead Analgesics
  • Leadership Challenged by Generics
  • Future for Brand Loyalty
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Scepticism Over Effectiveness of Sleep Aids
  • Rise of Prescribed Melatonin Hinders Growth
  • Lack of Innovation Due To Competition From Rx and Natural Remedies
  • Competitive Landscape
  • Two Players Dominate Concentrated Sleep Aids Landscape
  • Preference for Higher Concentration of Active Substances
  • Category Data
  • Table 19 Sales of Sleep Aids: Value 2012-2017
  • Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Pharmacies' Cold Campaigns in 2016 Drive Sales in 2017
  • Strong Pollen Season Supports Category's Performance
  • Maturity of the Category and the Role of the Pollen Season Over the Forecast Period
  • Competitive Landscape
  • Low-priced Pharmacy Brands and Brands Distributed in Grocery Retailers Perform Well in 2017
  • Cloetta Sverige Retains Leadership Despite Loss of Share
  • Threat From Generics To Larger Brands Over Forecast Period Differs Depending on Category
  • Category Data
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 27 Sales of Decongestants by Category: Value 2012-2017
  • Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Maturity and Low Level of Product Development Hinders Growth in 2017
  • Growing Interest in Appearance Supports Certain Products
  • Internet Retailing To Gain From Consumer Embarrassment
  • Competitive Landscape
  • Fragmented Category With Many Swedish Players Present With Strong Brands
  • Aco Hud Nordic Retains Leadership
  • Switch From Rx To OTC Continues To Benefit From Consumer Interest
  • Category Data
  • Table 33 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Education Aids Sales
  • Search for Rapid Relief Leads To Strong Growth for Proton Pump Inhibitors
  • Stable Growth Predicted for the Forecast Period
  • Competitive Landscape
  • Generics Hold Strong Positions in Several Categories But Omitted From Others
  • Local Player Retains Lead
  • Generics Will Continue To Enter Digestive Remedies
  • Category Data
  • Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Pollen Season Leads To High Growth for Allergy Eye Care in 2017
  • Continued Maturity of Eye Care With Price Competition Threatens Performance
  • Technology Is Potential Threat To Standard Eye Care
  • Competitive Landscape
  • Multinationals Dominate Eye Care in Sweden
  • Local Players Hold Respected Positions in Eye Care
  • New Advanced Formulations for Eye Care Over the Forecast Period
  • Category Data
  • Table 46 Sales of Eye Care by Category: Value 2012-2017
  • Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Inconvenience of Smoking Drives Sales
  • Health and Wellness Trend Contributes To Declining Smokers
  • E-cigarettes and Non-smoking Tobacco Are Threats To Forecast Growth
  • Competitive Landscape
  • Mcneil Sweden Leads Nrt Smoking Cessation Aids With Nicorette
  • Competition Comes in the Form of Smaller Brands
  • Companies Focus on Product Innovation and Generics Are To Expand by 2022
  • Category Indicators
  • Table 54 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Maturity Hinders Growth of Wound Care
  • Small Category Does Not Inspire Great Innovation
  • Marginal Premiumisation To Emerge Over the Forecast Period
  • Competitive Landscape
  • Orkla Care Is Strong Leader of Wound Care
  • Private Label Continues To Gain Share
  • Manufacturers Looking for Premiumisation
  • Category Data
  • Table 62 Sales of Wound Care by Category: Value 2012-2017
  • Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Mixed Results for Sports Nutrition in 2017
  • Consumers Value Convenience in 2017
  • Dynamics Anticipated for the Forecast Period
  • Competitive Landscape
  • Gymgrossisten Retains Leadership Despite Loss of Share
  • Barebells Challenges Longstanding Players Within Sports Nutrition
  • Innovative Marketing Strategies and Sponsorship for Successful Brands
  • Category Data
  • Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trend Fosters Growth for Dietary Supplements
  • Varied Performance for Category
  • Maturity and Low Unit Prices Remain Threats To Forecast Period Growth
  • Competitive Landscape
  • Dietary Supplements Remains Fragmented
  • Competitive Landscape for Garlic Changes in 2017
  • Availability and Product Launches Are Expected To Be Beneficial for Brands Over Forecast Period
  • Category Data
  • Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Raised Scepticism Over Need for Some Vitamins Hinders Growth
  • Vitamin D Strongest Performer Due To Lack of Sunlight During Winter Months
  • Health and Wellness Trend and Private Label Expected To Change Dynamics Over Forecast Period
  • Competitive Landscape
  • Midsona Maintains Its Leading Position Despite Increased Competition
  • Private Label Gains Ground
  • Innovation and Differentiation Is Expected To Be Beneficial for Brands Over Forecast Period
  • Category Data
  • Summary 4 Multivitamins: Brand Ranking by Positioning 2017
  • Table 82 Sales of Vitamins by Category: Value 2012-2017
  • Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Weight Management and Wellbeing Continues To Decline
  • More Positive Performance for Supplement Nutrition Drinks
  • Slower Decline Over the Forecast Period and Anticipated Change in Consumer Preferences
  • Competitive Landscape
  • Intense Competition Amongst the Top Three Companies in Weight Management
  • Several Weight Loss Supplement Brands Exit the Category in 2017
  • Health Focus for Successful Brands Over the Forecast Period
  • Category Data
  • Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lack of Trust in Some Herbal/traditional Products
  • Positive Media Coverage Aids Growth for Some Products
  • Pharmacies Can Aid Future Growth
  • Competitive Landscape
  • Cloetta Sverige Retains Leadership of Herbal/traditional Products
  • Strong Prevalence of Domestic Brands
  • Scientific Findings and Marketing Will Be Essential for Growth
  • Category Data
  • Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Government's Policy of Free Prescribed Drugs for Children Under 18 Does Not Influence Paediatric Consumer Health
  • Professional Recommendations Aid Sales of Some Categories
  • Maturity and the Threat of Free Paediatric Prescribed Drugs
  • Competitive Landscape
  • International Players Hold Major Share Within Some Paediatric Categories
  • Local Players Dominate Paediatric Vitamins and Dietary Supplements
  • Limited Dynamics in the Competitive Landscape for the Forecast Period
  • Category Data
  • Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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