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Soft Drinks in Finland

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    Report

  • 91 Pages
  • December 2022
  • Region: Finland
  • Euromonitor International
  • ID: 2537950
The full reopening of horeca outlets in 2022 has kept overall total soft drinks volume sales positive in 2022. Finland removed its pandemic-related restrictions step-by-step, and by March 2022 all restrictions were lifted. This made for a positive summer in terms of sales, with summer typically being the busiest season for soft drinks as local consumers and tourists spend more money on the products during the warmer months.

The Soft Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN FINLAND
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
  • Fountain sales in Finland
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising interest in sugar-free carbonates supports continued growth in 2022
  • New product developments cater to Finns’ love of experimentation
  • Horeca recovers despite the cold spring
PROSPECTS AND OPPORTUNITIES
  • Volume growth to remain stable over the forecast period
  • Sustainability to remain key trend while consumers will increasingly consider values important
  • Functionality may finally make its impact on carbonates, though category set to suffer from rising threat of healthier alternatives
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand continues to drop in 2022
  • Players bring new launches to high-growth areas
  • Eckes-Granini continues collaborations in a bid to reach young consumers
PROSPECTS AND OPPORTUNITIES
  • Future looks dull for juice in Finland
  • Rising prices to pose further threats to juice
  • Health-positioned products hold potential for development
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery of horeca boosts total volume sales in bottled water in 2022
  • Flavoured and functional waters post most dynamic growth
  • Sustainability efforts from players cater to demand from environmentally conscious Finns
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trends to influence innovation and development, supporting further positive volume growth
  • Further debate on sugar tax anticipated, though changes remain unlikely
  • Functionality to dominate new product developments
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sports drinks benefits from increased post-pandemic activity, but remains small and suffering from low-visibility
  • Hybrid trend poses threat from other soft drinks categories
  • Coca-Cola and Hartwall lead as competition from energy drinks intensifies
PROSPECTS AND OPPORTUNITIES
  • Sugar content to remain key factor in future of sports drinks
  • More marketing investment needed if players in sports drinks are to make a stronger impact
  • More hybrids variants to appear
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Energy drinks goes from strength to strength
  • New launches in line with major trends
  • Players partner with media stars to remain relevant to younger consumers
PROSPECTS AND OPPORTUNITIES
  • A bright future for energy drinks in Finland
  • Ban on sales to under-16s looks unlikely despite concern from health authorities
  • Limited shelf space may hamper growth of bigger brands
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Liquid concentrates sees low growth rates in 2022, while more players focus on low-sugar alternatives
  • Powder concentrates booms amid rising interest in sports nutrition
  • Liquid concentrates for soda makers gain further ground
PROSPECTS AND OPPORTUNITIES
  • Volume sales in liquid concentrates to remain flat despite the growing popularity of soda makers
  • Powder concentrates to keep on rising
  • Soda makers to see dynamic growth and expansion
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Kombucha sales drive overall growth in RTD tea
  • Kombucha boom slowing down, with low-sugar trend gaining rapid ground in 2022
  • Premium iced teas continue to grow
PROSPECTS AND OPPORTUNITIES
  • Premiumisation to become more prevalent in RTD tea
  • Kombucha faces possible product problems
  • Horeca establishments to focus on premium products
CATEGORY DATA
  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD coffee volume sales remain strong in 2022
  • Paulig’s Frezza still market leader but more fashionable brands are intensifying the competition
  • Finns regard RTD coffee as an indulgence product, though health trends are beginning to impact development duct
PROSPECTS AND OPPORTUNITIES
  • RTD coffee to see continued positive growth
  • Polarizing trends will cater to different priorities
  • Young Finns to increase purchases of RTD coffee, while RTD tea poses possible threat
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027