2022 saw consumer appliances in Colombia record decent sales growth, although volume growth rates were more modest than what was registered during 2020 and 2021, when the COVID-19 pandemic and the strict approach taken to social distancing and home seclusion response to it bolstered demand for a wide range of consumer appliances as consumers look to make improvements to their home environment.
The Consumer Appliances in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN COLOMBIADISCLAIMERREFRIGERATION APPLIANCES IN COLOMBIAKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN COLOMBIAKEY DATA FINDINGSDISHWASHERS IN COLOMBIAKEY DATA FINDINGSLARGE COOKING APPLIANCES IN COLOMBIAKEY DATA FINDINGSMICROWAVES IN COLOMBIAKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN COLOMBIAKEY DATA FINDINGSSMALL COOKING APPLIANCES IN COLOMBIAKEY DATA FINDINGSVACUUM CLEANERS IN COLOMBIAKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN COLOMBIAKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN COLOMBIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET DATA
- Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
- Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
- Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
- Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
- Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
- Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
- Table 9 Sales of Small Appliances by Category: Volume 2017-2022
- Table 10 Sales of Small Appliances by Category: Value 2017-2022
- Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
- Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
- Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
- Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
- Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
- Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
- Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
- Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
- Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
- Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
- Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
- Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
- Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
- Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
- Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Positive sales growth in refrigeration appliances due to rising demand for fridge freezers
- Samsung launches Bespoke, its new line of personalised, adaptable refrigerators
- Industrias HACEB SA continues to lead sales, closely followed by Mabe de Colombia
PROSPECTS AND OPPORTUNITIES
- Innovation, sustainability and promotions to be key elements for category sales growth
- E-commerce to increase in importance for the distribution of refrigeration appliances
- Hypermarkets to remain the leading distribution channel for refrigeration appliances
CATEGORY DATA
- Table 31 Sales of Refrigeration Appliances by Category: Volume 2017-2022
- Table 32 Sales of Refrigeration Appliances by Category: Value 2017-2022
- Table 33 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
- Table 34 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
- Table 35 Sales of Freezers by Format: % Volume 2017-2022
- Table 36 Sales of Freezers by Volume Capacity: % Volume 2017-2022
- Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
- Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
- Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
- Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
- Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
- Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
- Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
- Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
- Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
- Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
- Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
- Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
- Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
- Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sales growth in home laundry continues remains positive despite significant slowdown
- Samsung launches its new line of automatic washer dryers with AI control
- Samsung and LG remain the leading names in home laundry appliances
PROSPECTS AND OPPORTUNITIES
- The development of omnichannel retailing strategies to remain key growth driver
- Pricing strategies could be used by emerging brands to expand their presence
- Political and economic uncertainty has the potential to negatively impact the category
CATEGORY DATA
- Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
- Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
- Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
- Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
- Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
- Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
- Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
- Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
- Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
- Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
- Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
- Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
- Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
- Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
- Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
- Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Dishwashers maintains positive growth dynamics in 2022
- Energy and water saving aspects of dishwashers spur consumer interest
- Whirlpool remains the strong leader in dishwashers in 2022
PROSPECTS AND OPPORTUNITIES
- Household penetration of dishwashers to rise as demand for convenience spreads
- Innovation and pricing strategies to become increasingly crucial
- Increasingly sophisticated consumers expected to pay more attention to dishwashers
CATEGORY DATA
- Table 67 Sales of Dishwashers by Category: Volume 2017-2022
- Table 68 Sales of Dishwashers by Category: Value 2017-2022
- Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
- Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
- Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
- Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
- Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
- Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
- Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
- Table 76 Forecast Sales of Dishwashers by Category: Volume 2022-2027
- Table 77 Forecast Sales of Dishwashers by Category: Value 2022-2027
- Table 78 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
- Table 79 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sales growth in large cooking appliances driven by buoyant real estate market
- The popularity of open plan kitchens continues to rise among the Colombian population
- Demand for ovens continues to decrease as consumers turn to small appliances instead
PROSPECTS AND OPPORTUNITIES
- Omnichannel strategies set to become crucial as the importance of e-commerce rises
- Smart kitchens set to emerge strongly as connected appliances are here to stay
- High prices to undermine demand for smart technology in large cooking appliances
CATEGORY DATA
- Table 80 Sales of Large Cooking Appliances by Category: Volume 2017-2022
- Table 81 Sales of Large Cooking Appliances by Category: Value 2017-2022
- Table 82 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 83 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
- Table 84 Sales of Built-in Hobs by Format: % Volume 2017-2022
- Table 85 Sales of Ovens by Connected Appliances: % Volume 2018-2022
- Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
- Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
- Table 88 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
- Table 89 NBO Company Shares of Ovens: % Volume 2018-2022
- Table 90 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
- Table 91 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
- Table 92 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
- Table 93 NBO Company Shares of Cookers: % Volume 2018-2022
- Table 94 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
- Table 95 Production of Large Cooking Appliances: Total Volume 2017-2022
- Table 96 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
- Table 97 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
- Table 98 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 99 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Volume sales continue to decline due to lack of innovation and unfavourable image
- Emerging culinary trends prompt consumers to explore alternatives to microwaves
- Industrias HACEB SA and Whirlpool remain the leading names, followed by Samsung
PROSPECTS AND OPPORTUNITIES
- Innovation and new product launches can lift the category out of stagnation and decline
- The launch of models with inverter technology has the potential to spur dynamic growth
- Strong opportunities for private label to grow, given the adverse economic environment
CATEGORY DATA
- Table 100 Sales of Microwaves by Category: Volume 2017-2022
- Table 101 Sales of Microwaves by Category: Value 2017-2022
- Table 102 Sales of Microwaves by Category: % Volume Growth 2017-2022
- Table 103 Sales of Microwaves by Category: % Value Growth 2017-2022
- Table 104 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
- Table 105 NBO Company Shares of Microwaves: % Volume 2018-2022
- Table 106 LBN Brand Shares of Microwaves: % Volume 2019-2022
- Table 107 Distribution of Microwaves by Format: % Volume 2017-2022
- Table 108 Forecast Sales of Microwaves by Category: Volume 2022-2027
- Table 109 Forecast Sales of Microwaves by Category: Value 2022-2027
- Table 110 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Positive growth in 2022 supported by the strong performances in blenders and mixers
- Blenders remains the most dynamic category of food preparation appliances
- Groupe SEB and Oster maintain their comfortable leading positions in the category
PROSPECTS AND OPPORTUNITIES
- E-commerce to consolidate its position as a major mainstream distribution channel
- Sales of juice extractors to continue falling as they become less attractive to consumers
- AI set to become a more common way of making food preparation simpler
CATEGORY DATA
- Table 112 Sales of Food Preparation Appliances by Category: Volume 2017-2022
- Table 113 Sales of Food Preparation Appliances by Category: Value 2017-2022
- Table 114 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
- Table 115 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
- Table 117 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
- Table 118 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
- Table 119 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
- Table 120 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
- Table 121 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Demand for light fryers and coffee machines continues to rise
- Light fryers continues to benefit from rising demand for healthier meals and snacks
- Oster leads sales, supporting its robust position via a strong focus on e-commerce
PROSPECTS AND OPPORTUNITIES
- Preference for gourmet coffee experience to support rising demand for coffee machines
- Differentiation in terms of size to form a key plank of company strategies in light fryers
- Omnichannel strategies set to emerge as e-commerce plays a more important role
CATEGORY DATA
- Table 123 Sales of Small Cooking Appliances by Category: Volume 2017-2022
- Table 124 Sales of Small Cooking Appliances by Category: Value 2017-2022
- Table 125 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 126 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
- Table 127 Sales of Freestanding Hobs by Format: % Volume 2017-2022
- Table 128 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
- Table 129 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
- Table 130 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
- Table 131 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
- Table 132 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
- Table 133 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 134 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Vacuum cleaners sales continue to grow as demand for robotic vacuum cleaners rises
- Robotic vacuums maintains dynamic growth by simplifying home cleaning routines
- Electrolux still leads despite losing share to leading names in robotic vacuum cleaners
PROSPECTS AND OPPORTUNITIES
- Robotic vacuum cleaners poised to boom as innovative technologies come to the fore
- Improvements in e-commerce set to contribute to greater dynamism in the category
- High prices could negatively influence sales growth in robotic vacuum cleaners
CATEGORY DATA
- Table 135 Sales of Vacuum Cleaners by Category: Volume 2017-2022
- Table 136 Sales of Vacuum Cleaners by Category: Value 2017-2022
- Table 137 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
- Table 138 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
- Table 139 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
- Table 140 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
- Table 141 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
- Table 142 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
- Table 143 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
- Table 144 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
- Table 145 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
- Table 146 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Positive sales growth continues despite the relaxation of COVID-19 control measures
- Return to socialising as social distancing is relaxed benefits personal care appliances
- Spectrum Brands remains dominant, followed by Importadora Comercial de Belleza
PROSPECTS AND OPPORTUNITIES
- Preference for undertaking personal grooming tasks at home to support rising demand
- Social media an increasingly important tool for generating sales growth
- Men to continue emerging as a major consumer group, especially for body shavers
CATEGORY DATA
- Table 147 Sales of Personal Care Appliances by Category: Volume 2017-2022
- Table 148 Sales of Personal Care Appliances by Category: Value 2017-2022
- Table 149 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
- Table 150 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
- Table 151 Sales of Body Shavers by Format: % Volume 2017-2022
- Table 152 Sales of Hair Care Appliances by Format: % Volume 2017-2022
- Table 153 NBO Company Shares of Personal Care Appliances 2018-2022
- Table 154 LBN Brand Shares of Personal Care Appliances 2019-2022
- Table 155 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
- Table 156 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
- Table 157 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
- Table 158 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
- Table 159 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Positive growth in air treatment products driven by rising demand for cooling fans
- Transition from cooling fans to air conditioners progresses slowly but steadily
- Groupe SEB and its brand Samurai remain the leading names in air treatment products
PROSPECTS AND OPPORTUNITIES
- Interest in better air quality to emerge as an important influence on purchase decisions
- Price and energy efficiency to remain important influences on purchasing decisions
- Smart air conditioners set to continue emerging as new models are launched
CATEGORY DATA
- Table 160 Sales of Air Treatment Products by Category: Volume 2017-2022
- Table 161 Sales of Air Treatment Products by Category: Value 2017-2022
- Table 162 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
- Table 163 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
- Table 164 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
- Table 165 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
- Table 166 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
- Table 167 Distribution of Air Treatment Products by Format: % Volume 2017-2022
- Table 168 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
- Table 169 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
- Table 170 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
- Table 171 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
