Consumer Appliances in Denmark - Research and Markets

In 2022, Danish society was much further along the road to normalisation. The easing and lifting of Coronavirus (COVID-19) restrictions and reopening of society saw the fuller return to workplaces, educational institutions, consumer foodservice and leisure and entertainment venues. Thus, the focus of household expenditure shifted away from the home to areas and activities curtailed by COVID-19, especially in terms of experiences, out-of-home and other products and services and travel.

The Consumer Appliances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN DENMARK

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET DATA

Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 9 Sales of Small Appliances by Category: Volume 2017-2022
Table 10 Sales of Small Appliances by Category: Value 2017-2022
Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Lifting of pandemic restrictions leads to normalisation and dampens the demand for refrigeration appliances
Shift to e-commerce grocery shopping creates demand for larger refrigeration capacity
Electrolux Home Products Denmark retains small retail volume share lead over BSH Hvidevarer

PROSPECTS AND OPPORTUNITIES

Uncertain outlook for refrigeration appliances in an inflationary climate
Sustainability emerging as a key innovation driver
Design considerations to shape purchasing decisions

CATEGORY DATA

Table 31 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 32 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 33 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 35 Sales of Freezers by Format: % Volume 2017-2022
Table 36 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 43 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 44 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 45 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Spike in purchases during the pandemic lessens need for new appliances in 2022
Pandemic experience influences shift from shared laundry rooms to in-home possession of appliances
Consumers demand higher specification when purchasing home laundry appliances

PROSPECTS AND OPPORTUNITIES

More limited budgets for appliances although high hygiene awareness offers sales opportunities
Move towards connectivity to add value to sales
Innovation is a growth driver

CATEGORY DATA

Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Maturity dampens the need for new dishwashers in 2022
Innovation and lingering pandemic effects lead to higher retail price points
Space-saving and energy-efficiency shape new product development

PROSPECTS AND OPPORTUNITIES

Uncertain economic outlook could see consumers trade down to cheaper alternatives
Energy-efficiency to appease sustainability concerns
Single- and 2-person households to push the demand for space-saving models

CATEGORY DATA

Table 68 Sales of Dishwashers by Category: Volume 2017-2022
Table 69 Sales of Dishwashers by Category: Value 2017-2022
Table 70 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 71 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 72 Sales of Dishwashers by Format: % Volume 2017-2022
Table 73 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 74 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 75 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 76 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 77 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 78 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Recent purchases and a shift to spending on out-of-home activities reduce need for new appliances in 2022
Self-cleaning attribute favours pyrolytic ovens, while fast heating and energy-savings consolidate dominance of induction hobs
Manufacturers shift focus to connectivity and appliance and service bundles

PROSPECTS AND OPPORTUNITIES

Economic uncertainty to delay new purchases in the forecast period
Sustainability to inform shift to alternatives and choice of new purchases
Consumers seek compact and high performance appliances that blend with home interiors

CATEGORY DATA

Table 81 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 85 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 86 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 87 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 88 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 89 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 90 NBO Company Shares of Ovens: % Volume 2018-2022
Table 91 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 92 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 93 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Cookers: % Volume 2018-2022
Table 95 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 96 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 97 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 98 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 99 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Category maturity and shift to out-of-home spending depress the demand for microwaves in 2022
A convenience appliance in virtually every home
Demand for multifunctional appliances to save space and reduce clutter

PROSPECTS AND OPPORTUNITIES

Uncertain outlook to limit demand while players seek to retain interest with new products
Ovens with microwave function provide a substitution threat
Customisation gains importance in a design-conscious landscape

CATEGORY DATA

Table 102 Sales of Microwaves by Category: Volume 2017-2022
Table 103 Sales of Microwaves by Category: Value 2017-2022
Table 104 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 105 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 106 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 107 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 108 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 109 Distribution of Microwaves by Format: % Volume 2017-2022
Table 110 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 111 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 112 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume sales drop as spending focus shifts out-of-home
Bosch benefits from brand loyalty to remain clear of the field
Convenience for smaller homes directs new product development

PROSPECTS AND OPPORTUNITIES

Economic situation to weaken the demand for food preparation appliances
Multifunctional is a buzzword in food preparation appliances
Substitution and sustainability concerns set to depress juice extractors

CATEGORY DATA

Table 114 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 115 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 119 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 120 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 121 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 122 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Normalisation leads to stabilisation in the demand for small cooking appliances
Small household sizes direct new product development
Light fryers ride the wave of healthier food preparation

PROSPECTS AND OPPORTUNITIES

Consumers to prioritise spending on out-of-home activities to the detriment of investments in small cooking appliances
Design considerations to the fore
Added value through multifunctional, premium and health-orientated products

CATEGORY DATA

Table 125 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 126 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 129 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 130 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 131 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 132 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 133 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 134 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Maturity and shift in household spending hit the demand for vacuum cleaners
Design strategies take in needs of smaller households
New Samsung robotic vacuum cleaner provides innovation and improvements

PROSPECTS AND OPPORTUNITIES

Economic situation set to inform purchasing decisions
Convenience and effectiveness to drive shift to the stick and robotic formats
Rising health and environmental awareness to spur innovation

CATEGORY DATA

Table 137 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 138 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 141 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 142 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 143 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 144 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 145 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 146 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Greater attention on personal appearance boosts body shavers and hair care appliances
Supply and production issues and premiumisation exert upward pressure on unit prices
Philips Danmark leverages strong innovation to maintain a competitive edge

PROSPECTS AND OPPORTUNITIES

Economic pressures to dampen demand, although return to normality offers growth opportunities
Retailer strategies support concentration in personal care appliances
Consumers to look for versatility without compromising on quality

CATEGORY DATA

Table 149 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 150 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 151 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 153 Sales of Body Shavers by Format: % Volume 2017-2022
Table 154 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 155 NBO Company Shares of Personal Care Appliances 2018-2022
Table 156 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 157 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 158 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 159 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN DENMARKKEY DATA FINDINGS

2022 DEVELOPMENTS

Shift to out-of-home spending depresses retail volume sales, although air quality remains a key issue for consumers
Input costs, supply issues and connectivity exert upward pressure on the average unit price
Confined living spaces increase search for stylish and multifunctional products

PROSPECTS AND OPPORTUNITIES

Higher focus on health, hygiene and cleanliness to underpin robust demand
Design considerations to shape new product development
Health and wellbeing to sustain interest in air treatment products

CATEGORY DATA

Table 162 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 163 Sales of Air Treatment Products by Category: Value 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 166 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 167 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 168 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 169 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 170 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 171 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027