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Consumer Appliances in Denmark

  • ID: 2537957
  • Report
  • January 2020
  • Region: Denmark
  • 127 pages
  • Euromonitor International
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Overall, consumer appliances is seeing a moderate, but faster increase in retail volume sales in 2019, compared with 2018. A number of key developments and trends are pushing sales of new consumer appliances in Denmark. Higher disposable incomes and a positive housing market, supported by the urbanisation and smaller household trends, have spurred the demand for major and small appliances.

The Consumer Appliances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Content and Tables

EXECUTIVE SUMMARY
  • Higher disposable incomes support call for new and more sophisticated models
  • Affordable, energy-saving models retain preference of a price- and waste-sensitive population
  • Players develop products to meet the living space and social needs of households
  • Convenience and wide product and price offer continue to boost online sales
  • Positive, but slower growth anticipated due to relative maturity of key trends
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 12 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 13 Sales of Small Appliances by Category: Value 2014-2019
  • Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Cooler summer in 2019 slows the demand for cooling products
  • Health concerns boost the demand for air purifiers and dehumidifiers
  • Consumers seek designs that blend with home interiors for space and aesthetic reasons
COMPETITIVE LANDSCAPE
  • Dyson leverages innovation to leap to the top of the rankings in 2019
  • Bionaire sees strong retail volume share losses as rivals show more innovation
  • Electrolux Pure 9 embodies design and connectivity trends to grow company share
CATEGORY DATA
  • Table 34 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 35 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 36 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 37 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 38 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 39 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 40 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 41 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 42 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 43 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 44 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Sales grow as time-pressed consumers see dishwashers as essential appliances
  • Manufacturers seek to lure consumers with customised wash cycle options
  • Smaller household trend favours space-efficient and built-in formats
COMPETITIVE LANDSCAPE
  • Wide distribution, varied offer and trade recommendations support BSH’s leading position
  • Wider distribution, marketing and innovation stimulate interest in Grundig and Beko
  • Brand trust and space and design concerns help Ikea rebound
CATEGORY DATA
  • Table 46 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 47 Sales of Dishwashers by Category: Value 2014-2019
  • Table 48 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 50 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 51 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 52 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 53 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 54 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 55 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 56 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 57 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 58 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Health and convenience provide push-pull effect on food preparation appliances
  • Smaller household trend supports the demand for multifunctional products
  • Consumer search for flexibility favours blenders over juice extractors
COMPETITIVE LANDSCAPE
  • Strong brand name and distribution keep Bosch top-of-mind
  • Philips taps into diet and fitness trends with new technology countertop blender
  • Kenwood benefits from innovation that offers versatility and functionality
CATEGORY DATA
  • Table 59 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 60 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 61 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 62 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 63 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 65 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 66 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 68 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Return to volume growth as new models seen as a cost-effective and efficient option
  • Volume sales plateau as apartment blocks and long replacement cycle limit demand
  • Smart and energy-efficient models gain from demand for innovation and savings
COMPETITIVE LANDSCAPE
  • Wide portfolio for all needs and pockets and innovation support BSH’s leadership
  • LG offers style and performance to gain retail volume share
  • Candy caters to consumers with confined living spaces and budgets
CATEGORY DATA
  • Table 70 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 71 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 72 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 73 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 74 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 75 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 76 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 77 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 78 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 79 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 80 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 81 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 82 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 83 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 84 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Multifunctional ovens limit the space and growth potential for microwaves
  • Microwave usage continues to benefit from the demand for ready meals
  • Growing interest in style and design boosts the appeal of built-in over freestanding
COMPETITIVE LANDSCAPE
  • Whirlpool marries convenience and speed with added-value functionalities to lead
  • Familiarity and trust in Bosch and Siemens boost BSH’s positioning in microwaves
  • Innovation and wider distribution help Samsung post the highest growth rates
CATEGORY DATA
  • Table 85 Sales of Microwaves by Category: Volume 2014-2019
  • Table 86 Sales of Microwaves by Category: Value 2014-2019
  • Table 87 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 89 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 90 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 92 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 93 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • “Other” personal care appliances benefits from rising disposable incomes
  • Convenience, time- and money-savings boost the appeal of IPL hair removers
  • Connectivity adds dynamism to the offer and potential of electric toothbrush units
COMPETITIVE LANDSCAPE
  • Innovation and model extensions help Philips to retain consumer interest
  • Philips sees fast share growth with first-mover advantage in IPL hair removers
  • Strong brands and quality focus limit space for private label
CATEGORY DATA
  • Table 97 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 98 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 99 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 100 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 101 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 102 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 103 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 104 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 105 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 106 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 107 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 108 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 109 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Evolving coffee culture creates space for more coffee making solutions
  • Premiumisation via professional standards and stylish designs sees unit price rises
  • Family and leisure cooking sustain volume sales despite increasingly hectic lifestyles
COMPETITIVE LANDSCAPE
  • Innovation in new and traditional product areas stimulates share growth for Philips
  • Nespresso Vertuo boosts Nestlé’s by meeting consumers’ coffee preference
  • A premium and stylish profile sees Moccamaster gain volume share in 2019
CATEGORY DATA
  • Table 110 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 111 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 112 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 113 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 114 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 115 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 116 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 117 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 118 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 119 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 120 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 121 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • The smart home and convenience trends push sales of robotic vacuum cleaners
  • Stick is set to become the main format through convenience and power
  • Energy-efficiency and noise set to inform new launches and purchasing decisions
COMPETITIVE LANDSCAPE
  • BSH overtakes Electrolux due to a stronger stable in an increasingly competitive landscape
  • Consumers appreciate the higher power and innovation of new Dyson V11
  • New launches boost volume share performances for Philips and Groupe SEB
CATEGORY DATA
  • Table 122 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 123 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 124 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 125 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 126 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 127 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 128 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 129 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 130 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 131 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 132 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 133 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Extra features increase capabilities to cater to a more engaged consumer base
  • Convenience needs lure busy consumers to connected ovens
  • Built-in addresses space and aesthetic concerns and offers replacement opportunities
COMPETITIVE LANDSCAPE
  • Electrolux and BSH bank on connected trend to stay ahead of the field
  • Higher disposable incomes bring Miele’s premium products into range for more consumers
  • Growing importance of style and design boost interest in Smeg products
CATEGORY DATA
  • Table 134 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 135 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 136 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 137 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 138 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 139 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 140 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 141 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 142 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 143 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 144 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 145 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 146 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 147 NBO Company Shares of Cookers: % Volume 2015-2019
  • Table 148 NBO Company Shares of Range Cookers: % Volume 2015-2019
  • Table 149 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 150 Production of Large Cooking Appliances: Total Volume 2014-2019
  • Table 151 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 152 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 153 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 154 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Return to volume growth in 2019 as economic factors foster demand for new models
  • Move to smart and sleek models as technology and design grow in importance
  • Consumers look to sustainable products to minimise food waste and make savings
COMPETITIVE LANDSCAPE
  • Tailored product offer, marketing and promotions help BSH stay ahead of the field
  • Focus on elegant designs and innovation offer bright outlook for Samsung
  • Miele’s high-end profile fits with move towards higher-quality models
CATEGORY DATA
  • Table 155 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 156 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 157 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 158 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 159 Sales of Freezers by Format: % Volume 2014-2019
  • Table 160 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 161 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 162 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 163 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 164 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 165 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 166 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 167 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
  • Table 168 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 169 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
  • Table 170 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 171 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 172 Production of Refrigeration Appliances: Total Volume 2014-2019
  • Table 173 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 174 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 175 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 176 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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