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Eyewear in Romania

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    Report

  • 32 Pages
  • June 2023
  • Region: Romania
  • Euromonitor International
  • ID: 2538016
In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending behaviour of Romanian consumers. Firstly, the persistently high inflation rates prevailing in the country have shaped buying habits, particularly for areas such as sunglasses.

The analyst's Eyewear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Contact Lenses and Solutions, Spectacles, Sunglasses.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EYEWEAR IN ROMANIA
EXECUTIVE SUMMARY
  • Eyewear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2018-2023
  • Table 2 Sales of Eyewear by Category: Value 2018-2023
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Eyewear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Eyewear: % Value 2018-2022
  • Table 6 LBN Brand Shares of Eyewear: % Value 2019-2022
  • Table 7 Distribution of Eyewear by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Eyewear by Category: Value 2023-2028
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The younger generations and female consumers drive growth for contact lenses
  • Doctor’s recommendations shape the brand landscape for contact lenses
  • E-commerce continues to rise as consumers appreciate convenience
PROSPECTS AND OPPORTUNITIES
  • Technological advancements and a preference for convenience drives sales
  • Daily disposable lenses post solid growth, while conventional lenses decline
  • E-commerce posts solid growth as players increase their online presence
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2018-2023
  • Table 13 Sales of Contact Lenses by Category: Value 2018-2023
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2018-2023
  • Table 16 Sales of Contact Lens Solutions: Value 2018-2023
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2018-2023
  • Table 18 Sales of Contact Lenses by Type: % Value 2018-2023
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2018-2022
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2019-2022
  • Table 25 Distribution of Contact Lenses by Format: % Value 2018-2023
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2018-2023
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2023-2028
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2023-2028
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028
SPECTACLES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong retail value sales as consumers invest, despite the economic landscape
  • The shape and style of spectacles is increasingly important for consumers
  • Both luxury and private label players drive growth on the spectacles landscape
PROSPECTS AND OPPORTUNITIES
  • Strong performance as fashion and style continues to drive quality purchases
  • Social media and e-commerce will increasingly drive growth on the landscape
  • Competitive landscape to remain fragmented as promotions intensify
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2018-2023
  • Table 34 Sales of Spectacles by Category: Value 2018-2023
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Spectacles by Category: % Value Growth 2018-2023
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2018-2023
  • Table 38 NBO Company Shares of Spectacles: % Value 2018-2022
  • Table 39 LBN Brand Shares of Spectacles: % Value 2019-2022
  • Table 40 Distribution of Spectacles by Format: % Value 2018-2023
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2023-2028
  • Table 42 Forecast Sales of Spectacles by Category: Value 2023-2028
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2023-2028
SUNGLASSES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prestige brands and vintage fashion shapes sales on the sunglasses landscape
  • A desire for fashionable designs remains, despite increasing demand for protection
  • Fast fashion brands, including Shein, fuel the growth of sunglasses through e-commerce
PROSPECTS AND OPPORTUNITIES
  • A strong performance is driven by increased time spent outside of the household
  • Private label drives growth as the economic landscape shapes buying habits
  • Social media and e-commerce become key drivers of growth for sunglasses
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2018-2023
  • Table 46 Sales of Sunglasses: Value 2018-2023
  • Table 47 Sales of Sunglasses: % Volume Growth 2018-2023
  • Table 48 Sales of Sunglasses: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Sunglasses: % Value 2018-2022
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2019-2022
  • Table 51 Distribution of Sunglasses by Format: % Value 2018-2023
  • Table 52 Forecast Sales of Sunglasses: Volume 2023-2028
  • Table 53 Forecast Sales of Sunglasses: Value 2023-2028
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2023-2028