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Eyewear in Romania

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    Report

  • 29 Pages
  • September 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2538016
Eyewear in Romania continues to grow in 2025, supported by rising awareness of eye health, although expansion is more moderate than in previous years. Persistent inflation and a challenging economic environment shape consumer behaviour, with many Romanians seeking better value for money and relying on discounts or alternative payment solutions such as Buy Now, Pay Later.

The Eyewear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2020-2025
  • Table 2 Sales of Eyewear by Category: Value 2020-2025
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 7 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Contact lenses adoption expands among younger demographics
  • Competitive landscape shaped by strong global leaders and local players
  • Myopia control products begin to gain traction
PROSPECTS AND OPPORTUNITIES
  • Market penetration expected to rise as education and accessibility improve
  • Technological innovation and digital solutions set to shape demand
  • Hybrid retail models and sustainability to guide future distribution
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
  • Table 13 Sales of Contact Lenses by Category: Value 2020-2025
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
  • Table 16 Sales of Contact Lens Solutions: Value 2020-2025
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
  • Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
  • Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for customised solutions supports growth in spectacles
  • Consolidation reshapes the competitive landscape
  • Growing awareness of myopia fuels innovation in lens technology
PROSPECTS AND OPPORTUNITIES
  • Spectacles set to remain the core category in Romanian eyewear
  • Retail developments reinforce omnichannel strategies
  • Innovation and sustainability to shape the future of spectacles
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2020-2025
  • Table 34 Sales of Spectacles by Category: Value 2020-2025
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
  • Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
  • Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
  • Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
  • Table 40 Distribution of Spectacles by Format: % Value 2020-2025
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
  • Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sunglasses sustain strong momentum as both fashion and health products
  • EssilorLuxottica strengthens its position while online rivals intensify competition
  • Lifestyle and fashion trends broaden sunglasses usage
PROSPECTS AND OPPORTUNITIES
  • Sunglasses set to benefit from rising health awareness and fashion appeal
  • Hybrid retail models to shape category growth
  • Sustainability and innovation add new growth dimensions
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2020-2025
  • Table 46 Sales of Sunglasses: Value 2020-2025
  • Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 48 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 53 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030