Toys and Games in the United Arab Emirates

In 2024, the United Arab Emirates saw a notable increase in the sales of toys and games, largely due to the popularity of video games. Noteworthy trends included the demand for tech-integrated and educational toys, as well as the rising interest in playful experiences among the kidult demographic. The market is shifting towards e-commerce, necessitating a strong online retail strategy. Brand recognition and premium retail experiences are gaining significance.

The Toys and Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.