Total volume sales in consumer appliances continued to decrease in 2022, after a trend of additional purchases made during the height of the COVID-19 pandemic in 2020-2021, when Austrian consumers spent extra money on their homes. This was triggered by the additional time sent at home during lockdowns, along with working from home and thus creating home office spaces.
The analyst's Consumer Appliances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Major Appliances, Small Appliances.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Consumer Appliances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Major Appliances, Small Appliances.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN AUSTRIADISCLAIMERREFRIGERATION APPLIANCES IN AUSTRIAKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN AUSTRIAKEY DATA FINDINGSDISHWASHERS IN AUSTRIAKEY DATA FINDINGSLARGE COOKING APPLIANCES IN AUSTRIAKEY DATA FINDINGSMICROWAVES IN AUSTRIAKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN AUSTRIAKEY DATA FINDINGSSMALL COOKING APPLIANCES IN AUSTRIAKEY DATA FINDINGSVACUUM CLEANERS IN AUSTRIAKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN AUSTRIAKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN AUSTRIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
- Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
- Table 11 Sales of Small Appliances by Category: Volume 2017-2022
- Table 12 Sales of Small Appliances by Category: Value 2017-2022
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
- Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
- Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
- Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
- Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
- Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
- Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Sales cool down after extra demand during the pandemic era
- External factors push up manufacturing costs and lead to increases in unit prices
- Premium brands affected by higher price-sensitivity, as Leibherr maintains a strong top place
PROSPECTS AND OPPORTUNITIES
- Stagnant forecast ahead along, with many uncertainty factors at play
- Freezers likely to continue to struggle, due to long replacement cycles and changes in consumer behaviour
- Emerging Chinese brands show good potential
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
- Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
- Table 37 Sales of Freezers by Format: % Volume 2017-2022
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
- Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
- Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
- Table 47 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
- Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
- Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
- Table 50 Production of Refrigeration Appliances: Total Volume 2017-2022
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
- Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
- Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sales fall after pandemic era spike, although automatic washer driers continue to attract attention
- Notable price increases clash with increased level of price-sensitivity
- BSH maintains its lead, trailed by Beko Grundig Österreich with its name-change
PROSPECTS AND OPPORTUNITIES
- Solid forecast overshadowed by uncertainty factors
- Some untapped potential remains in sight for home laundry appliances
- Rental trends could play an increasing role in home laundry appliances
CATEGORY DATA
- Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
- Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
- Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
- Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
- Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
- Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
- Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
- Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
- Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
- Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
- Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
- Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
- Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Dishwashers sales slump into negative volume figures after pandemic era spikes
- Global challenges lead to increasing prices and supply shortages
- Leading player BSH continues to invest in the strong reputation of Bosch
PROSPECTS AND OPPORTUNITIES
- Solid growth seems likely, but uncertainty remains
- Little room for innovation means unit prices likely to stagnate
- No ongoing changes in hygiene standards after the pandemic
CATEGORY DATA
- Table 70 Sales of Dishwashers by Category: Volume 2017-2022
- Table 71 Sales of Dishwashers by Category: Value 2017-2022
- Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
- Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
- Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
- Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
- Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
- Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
- Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
- Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
- Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
- Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
- Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Consumer constraints lead to a moderate performance in large cooking appliances
- Ovens sees a notable drop in demand, while built-in hobs and cooker hoods maintain positive volume growth
- Gas hobs suffer another setback, while induction-type hobs see small gains
PROSPECTS AND OPPORTUNITIES
- Recovery is likely, but not guaranteed due to ongoing uncertainties
- Re-emerging innovations could help bolster sales as consumers become more confident in their spending again
- Mid-priced brands are in danger of losing ground to polarised competition
CATEGORY DATA
- Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
- Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
- Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
- Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
- Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
- Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
- Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
- Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
- Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
- Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
- Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
- Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
- Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
- Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
- Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
- Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
- Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
- Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Demand normalises after peak during the pandemic, with a notable drop in sales
- Basic functions in microwaves are enough for the vast majority of consumers
- Retail distribution also normalises after atypical pandemic behaviours
PROSPECTS AND OPPORTUNITIES
- Still some growth potential ahead for microwaves, thanks to fast-paced urban lifestyles
- In the longer run, microwaves could become completely obsolete due to multi-functional ovens
- Good price-performance ratio to remain key
CATEGORY DATA
- Table 103 Sales of Microwaves by Category: Volume 2017-2022
- Table 104 Sales of Microwaves by Category: Value 2017-2022
- Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
- Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
- Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
- Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
- Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
- Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
- Table 111 Forecast Sales of Microwaves by Category: Volume 2022-2027
- Table 112 Forecast Sales of Microwaves by Category: Value 2022-2027
- Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
- Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- After benefiting during the pandemic, food preparation appliances cools down
- Retained consumer interest indicates a promising recovery
- Notable price increases impact food preparation appliances
PROSPECTS AND OPPORTUNITIES
- A cautiously positive forecast sees solid growth potential
- Interest in expensive, niche products has likely passed its peak
- Food preparation appliances depend strongly on global price developments
CATEGORY DATA
- Table 115 Sales of Food Preparation Appliances by Category: Volume 2017-2022
- Table 116 Sales of Food Preparation Appliances by Category: Value 2017-2022
- Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
- Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
- Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
- Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
- Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
- Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
- Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
- Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
- Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Demand falls after sales boom during the pandemic era, as triggered by home-cooking trends
- Coffee machines sales start to level off after short peak, with espresso coffee machines set for strongest performance ahead
- Kenwood retains overall lead by a small margin, as entry-level brands show strong competition
PROSPECTS AND OPPORTUNITIES
- Stable demand likely, but only under positive assumptions
- Coffee machine sales have likely passed their peak for this forecast period
- Developments in niche products could provide potential growth
CATEGORY DATA
- Table 126 Sales of Small Cooking Appliances by Category: Volume 2017-2022
- Table 127 Sales of Small Cooking Appliances by Category: Value 2017-2022
- Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
- Table 130 Sales of Freestanding Hobs by Format: % Volume 2017-2022
- Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
- Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
- Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
- Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
- Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
- Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sales spike during pandemic continues to curb sales in 2022
- Battery-operated vacuum cleaners are trending - except from robotic variants
- Dyson continues to stand out from the crowd, thanks to high brand profile and D2C sales strategies
PROSPECTS AND OPPORTUNITIES
- Relative stagnation expected for vacuum cleaners over the forecast period
- Uncertainties remain in terms of further price developments
- Atypical pandemic behaviours return to normal in the post-pandemic landscape
CATEGORY DATA
- Table 138 Sales of Vacuum Cleaners by Category: Volume 2017-2022
- Table 139 Sales of Vacuum Cleaners by Category: Value 2017-2022
- Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
- Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
- Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
- Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
- Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
- Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
- Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
- Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
- Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
- Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Solid performance in personal care appliances in the aftermath of COVID-19
- E-commerce sees slight decline in line with reopening of brick-and-mortar specialist stores
- Oral-B remains the front-of-mind brand for consumers, while cheaper models also attract attention
PROSPECTS AND OPPORTUNITIES
- From a strong base, further growth is expected in personal care appliances
- Electric facial cleansers expected to maintain its robust performance
- Brand diversity expected to be broader than ever, bolstered by arrays of products available via e-commerce
CATEGORY DATA
- Table 150 Sales of Personal Care Appliances by Category: Volume 2017-2022
- Table 151 Sales of Personal Care Appliances by Category: Value 2017-2022
- Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
- Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
- Table 154 Sales of Body Shavers by Format: % Volume 2017-2022
- Table 155 Sales of Hair Care Appliances by Format: % Volume 2017-2022
- Table 156 NBO Company Shares of Personal Care Appliances 2018-2022
- Table 157 LBN Brand Shares of Personal Care Appliances 2019-2022
- Table 158 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
- Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
- Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
- Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
- Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Growth for air treatment products softens from lockdown times but persists
- Long, hot summer helps maintain ongoing demand for air conditioners
PROSPECTS AND OPPORTUNITIES
- Favourable conditions ahead for air treatment products
- Plenty of growth potential for air conditioners, further supported should inflation stabilise
- Environmental issues to play an increasing role in consumers’ purchasing decisions
CATEGORY DATA
- Table 163 Sales of Air Treatment Products by Category: Volume 2017-2022
- Table 164 Sales of Air Treatment Products by Category: Value 2017-2022
- Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
- Table 166 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
- Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
- Table 168 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
- Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
- Table 170 Distribution of Air Treatment Products by Format: % Volume 2017-2022
- Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
- Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
- Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
- Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027