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Consumer Health in Finland

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    Report

  • 108 Pages
  • October 2022
  • Region: Finland
  • Euromonitor International
  • ID: 2544925
Consumer health in Finland is registering healthy retail value sales growth in 2022. This is partly due to the increasing costs of ingredients as well as inflation accelerating, with the inflation rate at 8% in June 2022. In particular cough, cold and allergy (hay fever) remedies, sports nutrition, eye care and paediatric consumer health are recording robust retail value sales growth.

The Consumer Health in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2021-2022
DEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales rise in 2022 due to restrictions being lifted
  • New product formats of acetaminophen boosts sales in 2022
  • Herbal topical analgesics becoming more popular, while Orion retains leading position in 2022
PROSPECTS AND OPPORTUNITIES
  • Sales of analgesics set to be slow over the forecast period, but demand will remain as consumers lead pre-pandemic lifestyles again
  • Acetaminophen and topical analgesics’ sales likely to remain positive, while demand for ibuprofen is expected to decline
  • Speculation that legislation for OTC products will become less stringent over the forecast period
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Comeback of viruses due to the lifting of restrictions stimulates demand in 2022
  • Value-added products and convenience becoming more important in 2022
  • Competitive landscape remains largely the same in 2022
PROSPECTS AND OPPORTUNITIES
  • Innovative formats expected to invigorate demand during the forecast period
  • Competition and affordable products set to impede sales growth of allergy remedies over the forecast period
  • Possible deregulation could affect the competitive landscape significantly over the forecast period
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for diarrhoeal remedies benefit from restrictions being lifted
  • International players in close competition during 2022
  • Digestive remedies have opposing trends, but stress-related categories remain in demand in 2022
PROSPECTS AND OPPORTUNITIES
  • Slow sales expected as competition likely to tighten over the forecast period
  • Different digestive remedies likely to react inversely to trends over the forecast period
  • Increase in demand for IBS treatments and little innovation expected over the forecast period
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales rise thanks to inflation and demand for value-added dermatologicals in 2022
  • Bayer remains leading player in 2022 thanks to its brands being trustworthy
  • Antiparasitics/lice (head and body) treatments sales rise due to restrictions being lifted in 2022
PROSPECTS AND OPPORTUNITIES
  • Moderate sales likely thanks to competition from generics over the forecast period
  • Medicated shampoos to benefit from aging population during the forecast period
  • Dietary supplement likely to compete with dermatologicals over the forecast period
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand drops due to the competitive landscape being saturated in 2022
  • Pouches boost sales of other NRT in 2022
  • Competitive landscape remains an oligopoly in 2022, with high brand loyalty
PROSPECTS AND OPPORTUNITIES
  • Decline in consumer base expected to impede sales growth over the forecast period
  • Other NRT sales set to increase over the forecast period due to being convenient
  • Increase in availability and restrictions on vaping products likely to stimulate demand over the forecast period
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stressful lives boosting demand for sleep aids in 2022
  • Consumers receptive to differentiation in 2022
  • Combination sleep aids becoming more popular in 2022
PROSPECTS AND OPPORTUNITIES
  • Acceptance and stressful lifestyles set to boost demand over the forecast period
  • Herbal and combination sleep aids likely to be more popular during the forecast period
  • Sleep aids in grocery retailers and e-commerce set to become more prevalent during the forecast period
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2017-2022
  • Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Innovative product launches boost sales in 2022
  • Ocutifex increases value share in 2022 due to promises of fast working and long lasting to allergy affected eyes
  • Product format and application important aspects of eye care product launches
PROSPECTS AND OPPORTUNITIES
  • Moderate sales likely over the forecast period as the use of digitals screens is rising
  • Eye care in convenient to use formats set to boost demand over the forecast period
  • Ageing population and dry eyes expected to support eye care over the forecast period
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2017-2022
  • Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wound care sales benefit as final restrictions are lifted in 2022
  • Orkla remains the leading player in 2022 and introduces value-added wound care
  • Speciality sticking plasters gaining consumer interest in 2022
PROSPECTS AND OPPORTUNITIES
  • Little sales growth likely over the forecast period due to mature category and few new innovations
  • Value-added solutions and reasonably priced products likely to fuel sales over the forecast period
  • Seasonal designs targeted at children set to boost sales over the forecast period
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2017-2022
  • Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumption levels remain elevated despite drop in sales during 2022
  • Sales of single vitamins benefit from new product launches
  • Orion remains leading player but private label gains value share in 2022
PROSPECTS AND OPPORTUNITIES
  • Sales set to drop over the forecast period but downward pressure to halt due to the health trend
  • Vitamin K’s popularity set to rise, while multivitamins face increasing competition over the forecast period
  • Vitamins to remain a mature category with few new players entering during the forecast period
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Holistic approach to health boosts demand for dietary supplements in 2022
  • Minerals and combination products sales boosted in 2022 but fish oils sales decline
  • Hankintatukku Arno Latvus’ to replace Midsona Finland as leading player in 2022
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements to continue benefiting from pandemic as consumers become more knowledgeable
  • Combination products likely to see most dynamic sales during the forecast period
  • Probiotic supplements and minerals to remain important to consumers prioritising their health and wellbeing over the forecast period
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • More holistic approach to weight management hampers sales in 2022
  • Meal replacement sales suffer while demand for slimming teas flourish in 2022
  • Competitive environment remains highly fragmented in 2022
PROSPECTS AND OPPORTUNITIES
  • New product launches and ageing population likely to increase demand over the forecast period
  • OTC obesity demand set to falter when Rx Wegovy is launched during the forecast period
  • Competition likely to increase from other consumer health categories during the forecast period
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Innovative launches and increasing inflation leads to higher sales in 2022
  • Protein bar sales rise as consumers spend more time outside and sports protein and RTD products benefit from consumers returning to gyms
  • Leader Foods and Celsius Finland remain leading players but are losing value share in 2022
PROSPECTS AND OPPORTUNITIES
  • Rising demand for protein bars set to increase sales of sports nutrition during the forecast period
  • Clean label sports nutrition likely to impact innovation over the forecast period
  • Premium private label products expected to further drive sales during the forecast period
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • More herbal/traditional products becoming available in 2022, thereby boosting sales
  • Herbal/traditional topical analgesics growing in popularity in 2022 thanks to lower prices
  • Competitive landscape becoming more fragmented in 2022 but Cloetta remains leading brand
PROSPECTS AND OPPORTUNITIES
  • Sales likely to be stimulated by consumers increasingly preferring natural ingredients
  • Demand for herbal/traditional sleep aids set to decline over the forecast period due to rise in competition from melatonin
  • Players expected to focus on segmentation during the forecast period
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN FINLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales rise as children return to pre-pandemic lifestyles in 2022
  • Paediatric vitamins and dietary supplements see brand extensions in 2022
  • GSK Consumer Healthcare leads paediatric consumer health as trusted brands appeal to consumers
PROSPECTS AND OPPORTUNITIES
  • Parents likely to continue buying paediatric consumer health but demand for clean labels is rising
  • Demand for paediatric analgesics likely to be driven by paediatric ibuprofen over the forecast period
  • New formats set to boost demand for paediatric vitamins and dietary supplements
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027