Consumer Health in Finland

  • ID: 2544925
  • Report
  • Region: Finland
  • 94 pages
  • Euromonitor International
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The health and wellness trend strengthened further in the review period. When compared with 2013, consumer health products were easier to find and the selection was wider in 2017. This led to healthy growth in categories such as sports nutrition, certain dietary supplements and digestive remedies, regardless of the poor economic situation in Finland during the review period.

The Consumer Health in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN FINLAND

List of Contents and Tables
  • Executive Summary
  • the Health and Wellness Trend and Stressful Lifestyles Boost Consumer Health
  • Consumer Health Value Sales Are Rebounding After Some Challenging Years
  • Competition Is Tightening As More Players Enter
  • Consumer Health Channels Are Undergoing Major Changes in Finland
  • Demand for Consumer Health Products Will Remain High, But Competition Will Limit Value Growth
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Summary 1 OTC: Switches 2016-2017
  • Definitions
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • New Entries Revive Mature Analgesics Temporarily in 2016-2017
  • Analgesics Could Be Easier To Buy in the Future
  • Liberalisation Could Be on the Agenda in Topical Analgesics
  • Competitive Landscape
  • Regardless of A Higher Number of Economic Options, Brands From Local Player Orion Still Appeal
  • Penetration Rates in Generics in Analgesics Are at Different Levels
  • Branded Products Set To Achieve Better Sales
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • New Stronger-dose Products Made Available Thanks To Regulation Changes
  • Value Sales To Be Boosted by Higher Prices
  • the Selection of Pack Sizes and Product Types Swells
  • Competitive Landscape
  • Leading Valerian-based Brands Overtaken by Melatonin-based Ones
  • Private Label Ranges Compete With Brands
  • Grocery Retailers Is Still Gaining Sales, But New OTC Products Boost Chemists/pharmacies
  • Category Data
  • Table 19 Sales of Sleep Aids: Value 2012-2017
  • Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • An Increasing Number of Lower-price Products Restricts Value Growth
  • Grocery Retailers Will Generate More Sales
  • Innovative Application Formats Offer Opportunities in Decongestants and Allergy Care
  • Competitive Landscape
  • Local Player Orion Leads the Fragmented Category
  • Polarisation Is Likely To Take Place in the Forecast Period
  • Category Data
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 27 Sales of Decongestants by Category: Value 2012-2017
  • Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Dermatological Product Sales Are Polarising in Finland
  • Competition From Systemic Variants in Treating Skin Conditions Restricts Growth
  • Competitive Landscape
  • Local Player Orion Remains the Leader in Dermatologicals, But Its Lead Is Reduced
  • Orifarm's Portfolio in Dermatologicals Is Extended Strongly in 2016-2017
  • the Outlook for Generics Is Positive Overall
  • Category Data
  • Table 33 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Stressful Lifestyles and Imbalanced Diets Boost Demand for Digestive Remedies
  • Demand for the Category Will Remain High, and More Generics Will Appear
  • As the Highest-growing Category, Digestive Enzymes Offers Good Opportunities in the Forecast Period
  • Competitive Landscape
  • Unlike in Many Other Categories of Consumer Health, International Brands Lead Sales in Digestive Remedies
  • More Innovation Is Likely
  • Generics Have A Weak Position in Digestive Remedies, But This Will Be Changing Slowly
  • Category Data
  • Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Standard Eye Care Sales Are Boosted As More Finns Are Suffering From Eye-related Problems
  • Standard Eye Care To Continue To Outperform Allergy Eye Care
  • Eye Care Sprays and Ointments Appeal To Consumers
  • Competitive Landscape
  • International Brands Lead Eye Care While Standard Brands Are Challenged by Innovative Launches
  • Private Label and Generics Have Little Impact in Eye Care
  • Category Data
  • Table 46 Sales of Eye Care by Category: Value 2012-2017
  • Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Negative Attitudes Towards Smoking Boost Sales of Nrt Smoking Cessation Aids
  • Innovative Products Enter Finnish Nrt Smoking Cessation Aids
  • A Mixed Performance Is Anticipated Over 2017-2022
  • Competitive Landscape
  • New Competitors Challenge the Category Leaders
  • Controversial New Launch Influences Other Producers
  • the Chemists/pharmacies Channel Loses Sales To Grocery Retailers
  • Category Indicators
  • Table 54 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Wound Care Is Affected by Economic Downturn, But Is Now Recovering
  • Innovation Levels Rise
  • Prices May Fall
  • Competitive Landscape
  • Big International Brands Dominate Sales
  • Private Label Manufacturers Benefit From the Economic Downturn
  • Category Data
  • Table 62 Sales of Wound Care by Category: Value 2012-2017
  • Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Nutrition Has Become Mainstream, and Is Now Saturating
  • Less Mature Categories Will Generate the Most Growth
  • Opportunities in Sports Protein Powder
  • Competitive Landscape
  • Grocery Retailers Has Become A Key Sales Channel for Sports Nutrition
  • An Opportunity for Grocery Retailers
  • Amid Tight Competition, Sponsorships and Engaging Campaigns Have Become Key
  • Category Data
  • Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Mature Categories Suffer From Saturation, While Innovative Launches Still Capture Sales
  • A Stronger Economy Will Raise Demand for Value-added Products
  • the Beauty-from-inside Boom Continues As Innovative Products Enter
  • Competitive Landscape
  • Private Label Has Strengthened But Is Maturing
  • Dietary Supplements Is Fractured
  • Trust in Finnish and Other Scandinavian Brands Is High
  • Category Data
  • Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Mature Multivitamins Hampers Overall Value Growth of Vitamins
  • Innovation Is Only Achieved Through High-strength Vitamin D Products
  • Competition From Combination Dietary Supplements Is A Threat To the Growth of Multivitamins
  • Competitive Landscape
  • Local Player Orion Leads Thanks To Multiple Brands in Both Multivitamins and Single Vitamins
  • Multi-tabs Is the Best-selling Vitamin
  • Private Label Benefits From Economic Downturn
  • Category Data
  • Table 82 Multivitamins: Brand Ranking by Positioning 2017
  • Table 83 Sales of Vitamins by Category: Value 2012-2017
  • Table 84 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 85 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 86 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 87 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 88 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 89 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Movement From Weight Management To Sports Nutrition Has Been Strong
  • OTC Obesity and Weight Loss Supplements Suffer From A Limited Selection and A Lack of Consumer Trust
  • Innovation Is Needed To Revitalise the Category
  • Competitive Landscape
  • Regional Players Have Strong Positions As Consumer Trust in Local Brands Is High
  • Scams Discourage Finns From Buying Unfamiliar Brands
  • High Competition Pushes Manufacturers To Renew Portfolios
  • Category Data
  • Table 90 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 91 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 92 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 93 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 94 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 95 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Best-selling Herbal/traditional Categories Are Stagnant Or Declining, But Smaller Ones Offer Opportunities
  • Emerging Herbal/traditional Products Such As Certain Dietary Supplements Can Expect High Growth Rates
  • Combination Products Become Trendy
  • Competitive Landscape
  • Medicated Confectionery Brands Lead Sales of Fragmented Herbal/traditional Products
  • Local Brands With Broad Portfolios Improve Their Positions
  • Consumers Favour Well-established Products
  • Category Data
  • Table 96 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 97 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 98 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 99 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 100 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 101 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demand for Paediatric Consumer Health Products Increases in Key Categories
  • Both Mature and Immature Categories Will Experience New Product Launches
  • Convenience and Price Are Key To the Category's Appeal
  • Competitive Landscape
  • A Strong Position in Paediatric Analgesics Enables Gsk Consumer Healthcare To Lead Overall Sales
  • As the Economy Improves, Competitors Will Be More Invested in the Category
  • the Entry of More Innovative Products Is Necessary for Brands To Succeed
  • Category Data
  • Table 102 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 103 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 104 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 105 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 106 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 107 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 108 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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