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Consumer Health in Latvia

  • ID: 2544926
  • Report
  • Region: Latvia
  • 80 pages
  • Euromonitor International
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Consumer health in Latvia can be characterised as saturated, with low to moderate volume growth in most categories. In 2019, consumer health continued to see current value growth, although this was lower than in all previous years of the review period. Whilst incomes kept rising and players continued to launch new products and formats to attract consumers, there was no getting away from the fact that Latvia had a declining population, which hampered the growth rates in most categories.

The author's Consumer Health in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Latvia

List of Contents and Tables
Executive Summary
Positive Performance, But Slower Increase Due To Population Decline
Self-medication Remains A Strong Growth Driver
Brand Loyalty Maintains the Lead of Well-known Established Brands
Pharmacy Chains Dictate Distribution and Product Choice
Growth Despite Population Decline, With Opportunities in Niche Segments
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Self-medication Remains Strong Due To Problems Accessing Doctors
Ibuprofen Remains the Most Popular Systemic Analgesic, for Its Many Uses
Ageing Leads To Growth in Topical Analgesics/anaesthetic, Despite Depopulation
Competitive Landscape
the Strength of Ibumetin Helps Nycomed Latvia Maintain Its Lead
Launches Drive Growth; More New Products Are Expected
Private Label Struggles To Find Its Place in Analgesics
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Prevalence of Allergies in Latvia Contributes To Growth
Latvian Consumers Continue Turning To Natural Remedies
Segmentation by Symptoms Seen in Cough and Cold Remedies
Competitive Landscape
Global Players Dominate, Led by Gsk Consumer Healthcare
Herbal Ingredients Help Local Player Silvanols Maintain Second Position
New Product Launches and Extensions, Although Also A Withdrawal
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Lessening of Social Stigma Stimulates Growth in Vaginal Antifungals
Consumers Will Be Increasingly Willing To Spend on Hair Loss Treatments
Competition From Prescription Medicines and Beauty and Personal Care Products
Competitive Landscape
Gsk Consumer Healthcare's Share Boosted by Clotrimazolum Gsk
Fragmentation Due To the Specific Nature of Dermatological Problems
Local Players Have A Presence in Dermatologicals
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Ageing and Busy Population Contributes To Demand for Digestive Remedies
Efficacy Leads To Growing Use of Proton Pump Inhibitors Over H2 Blockers
Busy Lives and Wide Product Availability Lead To Self-medication
Competitive Landscape
Established Brands From International Players Lead Due To Their Good Reputation
Local Producers Continue To Account for A Minor Share of Sales
Rigas Farmaceitiska Fabrika Expands From Herbal To Standard Digestive Remedies
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2014-2019
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Ageing Population Drives Growth, Which Is Offset by Population Decline
Rising Incidence of Diabetes Increases Demand for Advanced Wound Care Products
Slower Volume Growth, But Higher Value Growth Due To Increasing Segmentation
Competitive Landscape
Leading Players Maintain Their Positions, But See Share Declines
With Little Brand Loyalty, Private Label Is Prominent Within Wound Care
No Changes To the Regulation for First Aid Kits
Category Data
Table 36 Sales of Wound Care by Category: Value 2014-2019
Table 37 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Wound Care: % Value 2015-2019
Table 39 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 40 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Fitness Culture Drives Growth in Sports Nutrition
Protein Trend Dominates, To Gain and Maintain Muscle Mass and Lose Weight
Convenience Trend in Evidence in Sports Nutrition Due To Busy Lives
Competitive Landscape
Weider Global Nutrition Leads An Increasingly Consolidated Category
Distribution in Grocery Retailers Contributes To Growth of Local Player Dion Sportlab
More Sports Nutrition Products Are Registered, Which Is Set To Drive Growth
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2014-2019
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Focus Shifts From Treatment To Prevention, Boosting Sales
Fish Oils/omega Fatty Acids and Minerals Remain the Largest Categories
Wide Range of Distribution Channels Reduces Share of Chemists/pharmacies
Competitive Landscape
Axellus Continues To Lead A Fragmented Category With Its Möller's Brand
Increase in Private Label Lines Due To Higher Profits, But Consumers Still Favour Brands
Product Launches From Both Local and International Players
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2014-2019
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 50 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 51 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Latvians Focus on Prevention and Healthier Lifestyles As the Population Ages
Hype Around Vitamin D Continues, As Media Highlights Problems of Deficiency
Vitamins Becomes More Segmented and More Fragmented, With Many New Entrants
Competitive Landscape
Vitalmedica Takes the Lead in A Very Fragmented Category
Private Label Lines From Retailers Could Shake Up the Competitive Landscape
New Segmented Product Launches To Appeal To Different Consumer Groups
Category Data
Table 55 Sales of Vitamins by Category: Value 2014-2019
Table 56 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 57 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 58 NBO Company Shares of Vitamins: % Value 2015-2019
Table 59 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 60 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Continued Growth To Address the High Obesity Rate and Lead A Healthier Life
Meal Replacement Gains From the Wellness and Convenience Trends
Limited Availability and the Availability of Alternatives Challenge Growth
Competitive Landscape
Strength in Meal Replacement Maintains Herbalife's Clear Lead
Personal Recommendation Ensures Direct Selling Continues To Dominate
New Product Launches Offer Variety To Consumers
Category Data
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Latvians Are Familiar With Herbal/traditional Products, Maintaining Growth
Cough, Cold and Allergy (hay Fever) Remedies Leads Due To Trust in Such Products
Growing Variety of Products, Formats and Channels To Meet Consumers' Needs
Competitive Landscape
Strong Representation From Local Companies Thanks To Consumer Trust
International Players Benefit From Marketing Their Long-standing Brands
New Product Launches To Meet Consumer Demands
Category Data
Table 68 Sales of Herbal/Traditional Products: Value 2014-2019
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Prevention of Health Problems Boosts Paediatric Vitamins and Dietary Supplements
Paediatric Analgesics Used To Reduce Fever During Colds and Flu
Higher Spending, Format Innovation and Digital Strategies Contribute To Growth
Competitive Landscape
International Brands Lead As Consumers Seek Trusted Products for Their Children
New Product Launches To Attract Consumers
Availability of Formats Which Appeal To Children Make Parents' Lives Easier
Category Data
Table 74 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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