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Consumer Health in Latvia

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    Report

  • 79 Pages
  • October 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 2544926
Consumer health in Latvia is expected to register healthy current value growth in 2025, largely supported by a strong performance in dietary supplements, which is a popular consumer health product. A high incidence of cough and colds is also expected to support value sales, including for analgesics. A degree of premiumisation also supports growth, supported by specialist ingredients and convenient formats.

The Consumer Health in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ibuprofen best performer in 2025
  • Mepha benefits from increasing popularity of topical analgesics
  • Pharmacies hold a monopoly
PROSPECTS AND OPPORTUNITIES
  • Slight fall in constant value sales
  • Increasing demand for more natural offerings
  • Focus on improving communications, as well as adopting a greener positioning
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • High levels of cough and colds support value sales
  • Zyrtec benefits from long pollen season
  • Pharmacies only permitted channel
PROSPECTS AND OPPORTUNITIES
  • Steady growth over forecast period
  • E-commerce registers healthy value growth
  • Further liberalisation could benefit consumers
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy value growth in 2025
  • Rebranded local company Olpha gains most value share
  • New regulation gives e-commerce a boost
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Further innovation, with technology playing a key role
  • Health and wellness trends influence innovation in digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate value growth in 2025
  • Bayer continues to lead
  • Pharmacies continue to hold a monopoly
PROSPECTS AND OPPORTUNITIES
  • Steady growth over forecast period
  • Digital space increasingly important
  • Health and wellness trends influence innovation in dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care returns to value and volume growth
  • Local pharmacy chain A Aptiekas, with its private label offering, gains the most value share
  • Grocery retailers making gains
PROSPECTS AND OPPORTUNITIES
  • Marginal constant value growth, as maturity and continuing population decline dampens value sales
  • Continuing innovation over forecast period
  • Increasing offerings targeted at children
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Multivitamins register higher value growth in 2025
  • Global player Axellus holds on to top spot
  • Value sales increase by a quarter through online channels
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Continuing innovation and diversification
  • Compliance, cleaner formualtion and greener positioning key priorities
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy value growth in 2025
  • Pharmacy chain Europatieka continues to lead, due to its affordable private label offering
  • Online sales increase by a quarter
PROSPECTS AND OPPORTUNITIES
  • Steady growth over forecast period
  • Technology and science drive innovation
  • Sustainability key area of focus
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value and volume decline in 2025
  • Direct seller Herbalife continues to have commanding lead
  • Direct selling leads distribution
PROSPECTS AND OPPORTUNITIES
  • Further decline over forecast period
  • Continuing product innovation, supported by the digital space
  • Compliance, clearer labelling and greener positioning key priorities
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Best performer in 2025, in terms of value growth
  • Optimum Nutrition holds on to tight lead
  • Retail e-commerce dominates distribution
PROSPECTS AND OPPORTUNITIES
  • Continuing growth, but lower than over the review period
  • Continuing innovation as players look to keep ahead of the competition
  • Compliance and sustaniability key focus areas
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Muted performance in 2025
  • Local company Silvanols holds on to lead
  • Pharmacies continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Modest performance over forecast period
  • Continuing innovation and differentiation
  • Tighter regulation will build consumer trust, while also leading to more consolidation
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN LATVIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ibuprofen registers highest value growth
  • Nurofen is the leading brand
  • Online sales increase significantly
PROSPECTS AND OPPORTUNITIES
  • Continuing value growth over forecast period
  • Continuing innovation over the forecast period
  • Growing focus on wellness
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030