Consumer Health in Latvia

  • ID: 2544926
  • Report
  • Region: Latvia
  • 74 pages
  • Euromonitor International
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In 2017, consumer health displayed accelerated growth in turnover in contrast to the steady growth of most categories during past five years. The year marked a turning point in the market’s development as value growth was achieved within an environment of declining volume demand, marking the success of wholesalers and chain pharmacies lobbying for higher unit prices for the most popular products as elasticity of demand is very low.

The Consumer Health in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN LATVIA

List of Contents and Tables
  • Executive Summary
  • Significant Growth in Turnover Unsupported by An Increase in Volume
  • Lack of Human Resources A Major Problem for Local Producers
  • Expansion and Consolidation To Maintain Competitiveness
  • Tough Competition Characterised by Outlet Network Expansion
  • Healthy Lifestyle Trend Continues To Influence Habits and Development
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Analgesics Growth Stimulated by the Expansion of the Largest Players
  • Multipurpose Medicines Gain Popularity Quickly
  • Decreasing Population Size Poses A Considerable Threat To Analgesics
  • Competitive Landscape
  • Aggressive Marketing Strategies Contribute To Retail Value Share Growth
  • Possibilities of Entering the Market by Undercutting the Price
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Seasonality Determines Demand
  • Latvian Consumers Favour Natural Ingredients
  • Competitive Landscape
  • Large Foreign Producers Maintain Strong Positions
  • Local Producers Gain Competitive Advantage by Developing Natural Products
  • Little Chance of New Entrants Due To High Marketing Costs and Fondness for Recognised Brands
  • Category Data
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Improved Living Standards Help Drive Growth
  • Lack of Education About Intimate Health Holds Back Sales
  • Competitive Landscape
  • Dermatologicals Is Led by Versatile Application Products
  • Local Producers A Significant Force Among Dermatologicals Suppliers
  • Low Threat of New Entrants Due To Strength of Established Players
  • Category Data
  • Table 25 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Quick Pace of Living Increases Incidences of Digestive Disorders
  • Quickest Growth Recorded by Proton Pump Inhibitors
  • Investments in Brand Recognition Allow Companies To Offer Higher Margins
  • Competitive Landscape
  • Berlin-chemie/menarini Baltic Leads
  • Local Producers Offer Increasingly Appealing Products
  • Lack of Private Label
  • Category Data
  • Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Mature and Crowded Category Limits Future Growth Opportunities
  • Presence of Numerous Substitutes Leaves No Space for New Entrants
  • Competitive Landscape
  • Price Undercutting Gives Medrull Brand the Lead
  • Recognising Potential Competitive Advantages, Private Label Products Enter
  • Compeed Surprises by Investing in Advertising
  • Category Data
  • Table 37 Sales of Wound Care by Category: Value 2012-2017
  • Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth in Demand Driven by Increasing Popularity of Physical Exercise and Healthy Living
  • Price Preference Underpins the Popularity of Sports Protein Powders
  • Gradual Shift of Sports Nutrition From Professional Users To Amateur Sports Enthusiasts
  • Competitive Landscape
  • Convenient Access Ensures the Popularity of Weider Products
  • Local Producer Loses Retail Value Share Due To Insufficient Advertising Activities
  • Category Data
  • Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Two Main Consumer Groups
  • Greater Focus on Heart and Joint Health
  • Fish Oils/omega Fatty Acids Remains the Largest Category
  • Competitive Landscape
  • Category Fragmentation Increases
  • Advertising Expenditure Contributes To Growth of Individual Brands
  • Local Producers Constrained by Limited Marketing Budgets
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increased Popularity of Vitamin D Corresponds To the Peculiarities of the Latvian Climate
  • Vitamins Expected To Gain Popularity As Consumers' Awareness Increases
  • Increasing Popularity of Paediatric Vitamins
  • Competitive Landscape
  • Defragmentation As the Established Players Gain Retail Value Share
  • Local Producers Can Achieve Low Production Costs But Cannot Afford Brand Development
  • Persistent Education of Consumers Allows Brands With Good Value Offer To Gain Share
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 57 Sales of Vitamins by Category: Value 2012-2017
  • Table 58 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 59 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 60 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 61 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 62 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • General Scepticism About Weight Management Products
  • Increasing Pace of Life and Reliance on Fast Food Emphasises the Problem of Obesity
  • New Technology Offers A Wide Range of Targeting Possibilities
  • Competitive Landscape
  • New Entrants Increase the Level of Competition
  • Latvian Passivity in Taking Up Weight Management and Wellbeing Products Remains the Central Challenge
  • Category Data
  • Table 64 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Latvians Favour Natural Products and Consider Them Superior To Artificial Products
  • Best Performers Highlight Their Natural Origins and Strength of the Active Ingredient
  • Lack of Regulation Allows for Exploitation of the Perception of the Term "natural"
  • Competitive Landscape
  • Domestic Herbal/traditional Products Considered Superior
  • Local Production Is Led by Faringospray
  • Lack of New Product Introductions Presents Opportunities
  • Category Data
  • Table 70 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 71 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 74 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Product Efficiency Determines High Price Elasticity
  • Paediatric Vitamins and Dietary Supplements Records Strong Growth
  • Competitive Landscape
  • Largest Share Accounted for by Paediatric Vitamins
  • Latvian Parents Favour Natural Remedies
  • Category Data
  • Table 76 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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