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Consumer Health in Lithuania

  • ID: 2544927
  • Report
  • Region: Lithuania
  • 79 pages
  • Euromonitor International
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Consumer health continued to see a strong current value performance in 2019. The general health and wellness trend supported the consumption of products in specific categories, such as sports nutrition, and products to prevent rather than cure health problems, such as vitamins and dietary supplements. Meanwhile, OTC continued to see an above-average performance, following a very good result in 2018.

The author's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Lithuania

List of Contents and Tables
Executive Summary
OTC Boosts Growth Due To Product Efficacy and Wider Distribution
Online Diagnosis Set To Boost Internet Retailing
Gsk Consumer Healthcare Extends Its Lead Despite High Fragmentation
Wider Distribution Reduces the Share of Chemists/pharmacies
Population Decline and Saturation Set To Lead To Slower Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Products Which Fight Both Pain and Inflammation See Rising Popularity
Self-medication Boosts Sales, in Line With Hectic Lifestyles and Rising Incomes
New Law Boosts Sales in Channels Other Than Chemists/pharmacies
Competitive Landscape
Strong Reputation Leads To Dominance of International Heavyweights in Analgesics
Local Manufacturers Hold A Low and Declining Presence
Caution Needed When Administering Products for Children
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Cold Winter Weather Ensures High Sales of Cough and Cold Remedies
Warmer Weather and Over-disinfectation Ensure Momentum for Allergy Remedies
Demand for Convenience Leads To Growth for Combination Products and Nasal Sprays
Competitive Landscape
Global Brands Dominate Due To Research and Development and Advertising
Ambroxol-based Combination Products Perform Well
Tavegyl Set To Grow Due To Increasing Allergies
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Convenient OTC Products for Embarrassing Health Problems
Cold Sore Treatments Benefits From Availability of Different Format
Parental Care Drives Sales of Products for Babies
Competitive Landscape
Good Reputation Maintains Dominance of International Players in Dermatologicals
Canesten Gains in Vaginal Antifungals Due To OTC Status
Sensitive Nature of Dermatological Problems Limits New Entrants and Private Label
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Dietary Supplements and Medical Products Hamper Growth in Some Categories
Efficacy Leads To Continued Popularity of Digestive Enzymes
Unhealthy Eating Habits Boost Popularity of Antiflatulents and Laxatives
Competitive Landscape
Leader Remains Strong Due To Well-known Product Portfolio
Minimal Presence of Local Players, and Continued Decline Likely Due To Competition
Little Change in the Competitive Landscape Due To Inertia and Brand Loyalty
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2014-2019
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Active Lifestyles Lead To More Injuries, Boosting Demand
Wound Care Lacks Innovation, With Value Growth Driven by Rising Incomes
Wider Offer of Private Label Products Hampers Value Growth
Competitive Landscape
Early-mover Advantage Maintains Lead of Major International Players
Private Label Gains Pace Thanks To Eurocare From Eurovaistine
Local Brands Dissuaded From Entering by Strength of Imported Products
Category Data
Table 36 Sales of Wound Care by Category: Value 2014-2019
Table 37 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Wound Care: % Value 2015-2019
Table 39 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 40 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Active Lifestyles Boost Sales To Urban Dwellers
Protein/energy Bars and Sports Protein Rtd Boosted by Demand for Convenience
Vegetarian, Vegan and Organic Products Available To Meet Rising Consumer Demand
Competitive Landscape
Universal Nutrition Benefits From Strong Reputation
Local Production Is Limited
New Product Launches Meet Specific Consumer Demands
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2014-2019
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Dietary Supplements Address Health Concerns, But Advertising Sees More Regulation
Hectic Lifestyles Boost Convenient Formats and Products for Stress and Immunity
Chemists/pharmacies Increasingly Known for Prevention Rather Than Cure
Competitive Landscape
Direct Sellers Remain Popular, But Local Players and New Entrants Find Room To Grow
Innovation in Formats Maintains Growth
Rising Number of Vegetarian and Vegan Products
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2014-2019
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 50 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 51 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Health Concerns and Purchasing Power Ensure Growth
Overall Slowdown in Growth, and Greater Popularity of Single Vitamins
New Formats Attract Both Adults and Children
Competitive Landscape
Private Label Leads, and Grows Its Share With Launch of A Supermarket Line
Orkla Benefits From Its Reputation and Wide Reach
Consumer Base Is Mature, Educated and Urban
Category Data
Table 55 Sales of Vitamins by Category: Value 2014-2019
Table 56 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 57 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 58 NBO Company Shares of Vitamins: % Value 2015-2019
Table 59 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 60 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Alternative Methods of Weight Loss Constrain Sales
Weight Loss Supplements and OTC Obesity Lose Out
Slimming Teas and Meal Replacement Offer Hope
Competitive Landscape
Herbalife Is Strong and Unlikely To Face Any Significant Challenge
Local Strength in Slimming Teas As Consumers Are Aware of Local Herbs
New Product Launches Include Trendy Supplement Apple Cider
Category Data
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Seek Natural Offers To Fight Illness and Strengthen the Immune System
Legalisation of Some Cannabis-containing Medicines
High Sales of Herbal/traditional Cough/cold Products, But Relatively Slow Growth
Competitive Landscape
Efficacy and Format Variety Help Sinupret Maintain Its Lead
Dominance of International Players; the Main Local Player Lacks Innovation
Herbal/traditional Digestive Health Supplement Causes Controversy
Category Data
Table 68 Sales of Herbal/Traditional Products: Value 2014-2019
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Demand for Safe and Effective Child-friendly Products on the Rise
Long Cold Season Drives Demand for Effective Relief
Formats Specifically for Children
Competitive Landscape
Local Brands Have Limited Reach
Paracetamol for Children Popular in All Formats
Flavoured Products Are More Palatable and Attractive, Leading To New Launches
Category Data
Table 74 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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