Consumer Health in Lithuania

  • ID: 2544927
  • Report
  • Region: Lithuania
  • 75 pages
  • Euromonitor International
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Consumer health in Lithuania continues to generate strong sales growth despite relatively high levels of saturation in some categories. The industry’s positive performance in 2017 can be attributed mainly to rising consumer purchasing power, which has generated higher interest in innovative consumer health products with higher prices. However, many people remain rather conservative when purchasing and consuming products, preferring more familiar brands.

The Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN LITHUANIA

List of Contents and Tables
  • Executive Summary
  • Consumer Health Continues To Benefit From the Improving Economic Situation
  • Growth Underpinned by the Health and Wellness Trend and Rising Self-medication
  • the Importance of Private Label Continues To Increase
  • Discounters Becomes the Most Dynamic Distribution Channel for Consumer Health
  • Rising Demand Set To Be Based on Economic Stability and the Self-medication Trend
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Consistently Positive Growth Expected for Analgesics
  • More Stringent Regulatory Environment Set To Propose Challenges
  • Significant Changes Unlikely in the Category
  • Competitive Landscape
  • Nycomed Sefa Maintains the Leading Spot Despite Losing Value Share
  • Four Major Multinational Companies Lead Sales in A Fragmented Category
  • the Importance of Local Players Continues To Diminish
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Outlook for Cough, Cold and Allergy (hay Fever) Remedies
  • Pace of Growth Are Set To Be Steady Rather Than Spectacular
  • Few Changes, If Any, Expected in the Competitive Landscape
  • Competitive Landscape
  • International Players Maintain Dominance
  • Domestic Companies Continue To Struggle
  • Branded Products Continue To Benefit From Consumer Preference for Strong Names
  • Category Data
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Dermatologicals Set To Record Positive Sales Growth
  • Increasingly Stringent Regulatory Environment Set To Present Challenges
  • Supporting Existing Key Brands Set To Be the Major Focus of Category Leaders
  • Competitive Landscape
  • Major Multinationals Set Atop A Highly Fragmented Field
  • Domestic Players Continue To Struggle in Dermatologicals
  • Branded Products Reign Supreme As Private Label and Generics Are Absent
  • Category Data
  • Table 25 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Moderate Positive Growth Expected Over the Forecast Period
  • Impending Regulations on the Retailing of OTC Medicines Set To Pose Threat To Sales
  • Leading Brands Set To Maintain Strong Advantage
  • Competitive Landscape
  • A Menarini Industrie Farmaceutiche Riunite Maintains Its Strong Lead
  • International Players Prosper As Their Domestic Rivals Struggle
  • Development Remains Scant in Digestive Remedies
  • Category Data
  • Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Growth Expected To Be Based on the Availability of Sophisticated Products
  • Slower Growth Set To Be Due To Maturity
  • Multinational Players To Remain Dominant Through Widening Their Product Ranges
  • Competitive Landscape
  • Four Strong Players Continue To Dominate Sales
  • Local Companies Continue To Struggle
  • Private Label Remains A Very Minor Player in Wound Care
  • Category Data
  • Table 37 Sales of Wound Care by Category: Value 2012-2017
  • Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Sales Growth Expected To Continue, Albeit at A Slower Rate
  • Possible Slowdown in Economic Development Poses Potential Threat To Sales Growth
  • Innovation and Marketing Campaigns Set To Remain A Feature of Sports Nutrition
  • Competitive Landscape
  • Universal Nutrition Strengthens Its Grip on the Top Spot in Sports Nutrition
  • Multinational Players Dominate the Fragmented Competitive Landscape
  • Local Players Offer Basic Products at Low Prices
  • Category Data
  • Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Low Per Capita Consumption Leads Room for Further Growth
  • Consistent Growth Set To Be Seen Despite Increasingly Strict Regulatory Environment
  • Competition Between Private Label and the Leading Brands Set To Intensify
  • Competitive Landscape
  • Orkla Health Maintains the Leading Position in Dietary Supplements
  • International Manufacturers Continued To Dominate Sales
  • New Product Launches Continue To Define the Category
  • Category Data
  • Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Low Per Capita Usage of Vitamins Leaves Plenty of Room for Sales Growth
  • Slower Growth Set To Be Partially Due To Increasingly Onerous Notification Procedures
  • More Intense Competition To Be Seen Between Private Label and Branded Players
  • Competitive Landscape
  • Orkla Health Records Positive Value Share Growth and Extends Its Lead Over Its Rivals
  • Domestic Players Remain Competitive in Vitamins, Gaining Ground in 2017
  • Relatively Strong Position of Private Label in Vitamins Improves
  • Category Data
  • Table 57 Sales of Vitamins by Category: Value 2012-2017
  • Table 58 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 59 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 60 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 61 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 62 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Static Value Growth Set To Derive From Increasing Scepticism About Product Efficacy
  • Sales To Be Supported by Rising Affluence and the Increasing Focus on Appearance
  • Companies Set To Focus More on Building Consumer Loyalty
  • Competitive Landscape
  • Herbalife Maintains Its Leading Position in the Category
  • Domestic Players Prosper Among the Lower Echelons in the Category
  • New Product Development Remains Scarce in Weight Management and Wellbeing
  • Category Data
  • Table 64 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trend Set To Support Growth in Herbal/traditional Products
  • Slower Growth Set To Be Due To the Enduring Preference for OTC Medicines
  • Innovation and Advertising To Set the Tone in the Category
  • Competitive Landscape
  • Local Player Valentis Continues To Lead the Category, Despite Losing Value Share
  • Domestic Producers Hold Their Own in A Highly Competitive Category
  • the Health and Wellness Trend Continues To Favour Products With A Herbal Positioning
  • Category Data
  • Table 70 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 71 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 74 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Relatively Low Birth and Fertility Rates Set To Suppress Growth Potential of Paediatric Consumer Health
  • Paediatric Consumer Health To Outperform the Industry Overall
  • Paediatric Vitamins and Dietary Supplements Set To Remain the Largest Category
  • Competitive Landscape
  • Bayer AG Remains the Leading Player in OTC Paediatric Consumer Health
  • Local Players Remain Strong in Paediatric Vitamins and Dietary Supplements
  • Chemists/pharmacies Remains by Far the Dominant Distribution Channel
  • Category Data
  • Table 76 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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