Sales have continued to normalise in 2023 after the highs of the pandemic when consumers stockpiled supplies of soft drinks. Despite this, sales remain significantly higher than pre-pandemic levels in retail volume terms, supported by consumers pursuing more active on-the-go lifestyles. This has had a particularly positive impact on sales of sports drinks and energy drinks, but also bottled water.
The Soft Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN NORWAYDISCLAIMERCARBONATES IN NORWAYKEY DATA FINDINGSJUICE IN NORWAYKEY DATA FINDINGSBOTTLED WATER IN NORWAYKEY DATA FINDINGSSPORTS DRINKS IN NORWAYKEY DATA FINDINGSENERGY DRINKS IN NORWAYKEY DATA FINDINGSCONCENTRATES IN NORWAYKEY DATA FINDINGSRTD TEA IN NORWAYKEY DATA FINDINGSRTD COFFEE IN NORWAYKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Norway
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Economic pressures take their toll on sales
- Health concerns spread to reduced sugar carbonates as artificial sweeteners come under the spotlight
- Health and sustainability the focus of new product development
PROSPECTS AND OPPORTUNITIES
- Uncertain future ahead for carbonates due to increasingly unhealthy image
- E-commerce expected to gain a stronger share of sales
- Sustainability likely to remain a key influence on new product development
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Resumption of cross-border trade and fewer sit-down breakfasts limits sales of juice in 2023
- Players launch products with new claims to win over consumers
- Private label a key player in juice
PROSPECTS AND OPPORTUNITIES
- Bleak outlook for juice
- Health and convenience likely to influence demand
- E-commerce and discounters expected to be the key channels to look out for while on-trade sales are set to drag
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Still bottled water face stiff competition from tap water
- Carbonated, functional and flavoured bottled water benefiting from healthy image
- Ringnes continues to invest in new product development
PROSPECTS AND OPPORTUNITIES
- Healthy image of functional and flavoured bottled water set to drive sales
- Good quality tap water likely to remain the major obstacle to growth
- Functional claims could help to build interest while sustainable packaging is expected to remain a key focus
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sales benefit from consumers pursuing more physically active lifestyles
- Rising prices do little to deter consumers from purchasing sports drinks
- New players looking to disrupt the market
PROSPECTS AND OPPORTUNITIES
- Health and fitness trend should continue to benefit sales over the forecast period
- Sports drinks likely to face stiff competition from other soft drinks
- Sports drinks likely to benefit from a wide distribution reach including in key specialist channels and gyms
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Energy drinks continues to see strong growth thanks to a diverse offer
- New product development remains a feature of energy drinks
- Marketing plays a key role in the competitive landscape
PROSPECTS AND OPPORTUNITIES
- Energy drinks looks set for further strong gains
- New flavours and new consumption occasions could offer more room for growth and development
- Distribution landscape likely to remain varied with sales linked to different consumption occasions
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sales of liquid concentrates decline as consumers return to their pre-pandemic lifestyles
- Sugar free products proving popular
- Lipton continues to dominate powder concentrates with Unilever responding to changing consumer demands
PROSPECTS AND OPPORTUNITIES
- Mixed fortunes projected for liquid and powder concentrates
- Consumers want less sugar but with fewer artificial sweeteners
- Sustainability concerns could benefit concentrates
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 126 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 127 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 128 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 129 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 130 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 131 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 132 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 133 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 136 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 137 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 139 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 140 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD tea sees steady growth boosted by the return of impulse purchases
- Kombucha capturing the attention of Norwegians with strong health claims
- Private label offering strong competition to the leading brands
PROSPECTS AND OPPORTUNITIES
- Slow but steady growth projected for RTD tea with a focus on healthy options
- Players likely to focus on developing healthier and more natural options
- On-trade sales set to grow at a steady pace
CATEGORY DATA
- Table 101 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 102 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 105 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Another tough year for RTD coffee as high prices deter consumers
- Tine continues to dominate
- New players offering interesting alternatives
PROSPECTS AND OPPORTUNITIES
- Uncertain outlook for RTD coffee
- No sugar and no milk set to be a feature of new product development
- RTD coffee set to face mounting competition from other non-alcoholic drinks
CATEGORY DATA
- Table 114 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 115 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 118 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 120 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028