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Home Care in Argentina

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    Report

  • 58 Pages
  • January 2023
  • Region: Argentina
  • Euromonitor International
  • ID: 2555697
With the exception of some periods of relative stability, inflation has been a problem for the Argentinian economy for decades.

The publisher's Home Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN ARGENTINA

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2017-2022
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2017-2022
  • Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 7 Distribution of Home Care by Format: % Value 2017-2022
  • Table 8 Distribution of Home Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Laundry care is the biggest winner in 2022 as pandemic restrictions ease
  • Three key drivers trigger sales of standard liquid detergents
  • Unilever continues to dominate laundry care in Argentina in 2022
PROSPECTS AND OPPORTUNITIES
  • Standard liquid detergents for home dilution will lead the category over the forecast period
  • Concentrated liquid fabric softeners will become more competitive in the coming years
  • Laundry aids will be shaped by new lifestyles
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2017-2022
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 14 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Retail volume sales decline in 2022 as pandemic restrictions lift
  • Inflation drives big price discrepancies among fewer products.
  • Giants Unilever and Procter & Gamble leave little room for other players
PROSPECTS AND OPPORTUNITIES
  • COVID-19 and environmental awareness present great opportunities for automatic dishwashing in the years ahead
  • Despite an optimistic outlook, price, space and lack of awareness will continue to constrain automatic dishwashing
  • Hand dishwashing current value share and unit price set to increase
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2016-2021
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2017-2022
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sales of disinfectants and all-purpose cleaning wipes plummet as pandemic fears fade away
  • Less regular contact with surfaces impacts all subcategories within surface care in 2022
  • Unilever reigns in specific surface cleaners, but SC Johnson & Son has a more versatile portfolio
PROSPECTS AND OPPORTUNITIES
  • Disinfection will remain a key claim for surface care products, despite fears of contagion fading
  • All-purpose cleaning wipes offer scope for growth within surface care in the coming years
  • All-purpose cleaners benefit from affordability and versatility, but lack specific surface care attributes
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2017-2022
  • Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
  • Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
  • Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Disinfecting products lose relevance as pandemic fears fade, but bleach remains a popular multifunctional solution
  • Liquid and gel variants offer different specificity
  • Clorox remains the unrivalled player in the category in 2022
PROSPECTS AND OPPORTUNITIES
  • Ongoing preference for affordable, simple disinfecting solutions bodes well for bleach across the forecast period
  • Opportunities exist for new players to enter the category in the future, but Ayudín will remain synonymous with bleach in Argentina
  • Versatility and price limits gel bleach expansion when compared with liquid formats
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2017-2022
  • Table 44 Sales of Bleach: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Bleach: % Value 2018-2022
  • Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
  • Table 47 Forecast Sales of Bleach: Value 2022-2027
  • Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Fewer local consumers at home led to a decline across toilet care in 2022
  • ITB blocks remained the biggest subcategory despite witnessing the sharpest fall
  • Multinational SC Johnson & Son leads in 2022 with popular brands
PROSPECTS AND OPPORTUNITIES
  • Toilet care will see steady growth over the forecast period as home working trends continue
  • In-cistern devices have an optimistic outlook thanks to recent expansion
  • Innovation within rim blocks through gel discs offers scope for category growth
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2017-2022
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
  • POLISHES IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Less regular contact with surfaces impacts all subcategories within polishes in 2022
  • Greater levels of activity outside the home was not enough to prevent a fall in sales of shoe polish
  • Very low competition in all product areas in polishes sees SC Johnson & Son dominate
PROSPECTS AND OPPORTUNITIES
  • Lifestyle changes will lead to a decline across polishes over the forecast period
  • Wood-like furniture still offers scope for furniture polish sales
  • Shoe polish brands may innovate to mitigate decline
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2017-2022
  • Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Polishes: % Value 2018-2022
  • Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
  • Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Aerosol disinfectants’ poor performance in 2022 impacted the entire category
  • Government policies discourage the use of cars, impacting sales of car air fresheners
  • SC Johnson & Son sees mixed performance in 2022, but remains category leader thanks the popularity of Glade
PROSPECTS AND OPPORTUNITIES
  • Aerosol fresheners will be boosted by home office increasing practice
  • New generations might help prevent more significant decline within electric air fresheners in the coming years
  • Brands’ increasing interest in aerosol disinfection shakes up the competitive landscape
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2017-2022
  • Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
  • Table 64 NBO Company Shares of Air Care: % Value 2018-2022
  • Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
  • Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Fewer mosquitoes due to lower average temperatures negatively impact the category in 2022
  • Local production of aerosols shielded the category from further price increases
  • No changes in SC Johnson’s category’s control
PROSPECTS AND OPPORTUNITIES
  • Consumer awareness of mosquito-related diseases will drive the category over the forecast period
  • Spray/aerosol will remain the most popular home insecticide format
  • Chemical-free insecticides stand as a minimal threat
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2017-2022
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027