Home Care in Argentina - Research and Markets

With the exception of some periods of relative stability, inflation has been a problem for the Argentinian economy for decades.

The publisher's Home Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN ARGENTINA

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2017-2022

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

LAUNDRY CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Laundry care is the biggest winner in 2022 as pandemic restrictions ease
Three key drivers trigger sales of standard liquid detergents
Unilever continues to dominate laundry care in Argentina in 2022

PROSPECTS AND OPPORTUNITIES

Standard liquid detergents for home dilution will lead the category over the forecast period
Concentrated liquid fabric softeners will become more competitive in the coming years
Laundry aids will be shaped by new lifestyles

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

DISHWASHING IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume sales decline in 2022 as pandemic restrictions lift
Inflation drives big price discrepancies among fewer products.
Giants Unilever and Procter & Gamble leave little room for other players

PROSPECTS AND OPPORTUNITIES

COVID-19 and environmental awareness present great opportunities for automatic dishwashing in the years ahead
Despite an optimistic outlook, price, space and lack of awareness will continue to constrain automatic dishwashing
Hand dishwashing current value share and unit price set to increase

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2016-2021

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

SURFACE CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sales of disinfectants and all-purpose cleaning wipes plummet as pandemic fears fade away
Less regular contact with surfaces impacts all subcategories within surface care in 2022
Unilever reigns in specific surface cleaners, but SC Johnson & Son has a more versatile portfolio

PROSPECTS AND OPPORTUNITIES

Disinfection will remain a key claim for surface care products, despite fears of contagion fading
All-purpose cleaning wipes offer scope for growth within surface care in the coming years
All-purpose cleaners benefit from affordability and versatility, but lack specific surface care attributes

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

BLEACH IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Disinfecting products lose relevance as pandemic fears fade, but bleach remains a popular multifunctional solution
Liquid and gel variants offer different specificity
Clorox remains the unrivalled player in the category in 2022

PROSPECTS AND OPPORTUNITIES

Ongoing preference for affordable, simple disinfecting solutions bodes well for bleach across the forecast period
Opportunities exist for new players to enter the category in the future, but Ayudín will remain synonymous with bleach in Argentina
Versatility and price limits gel bleach expansion when compared with liquid formats

CATEGORY DATA

Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027

TOILET CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Fewer local consumers at home led to a decline across toilet care in 2022
ITB blocks remained the biggest subcategory despite witnessing the sharpest fall
Multinational SC Johnson & Son leads in 2022 with popular brands

PROSPECTS AND OPPORTUNITIES

Toilet care will see steady growth over the forecast period as home working trends continue
In-cistern devices have an optimistic outlook thanks to recent expansion
Innovation within rim blocks through gel discs offers scope for category growth

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Less regular contact with surfaces impacts all subcategories within polishes in 2022
Greater levels of activity outside the home was not enough to prevent a fall in sales of shoe polish
Very low competition in all product areas in polishes sees SC Johnson & Son dominate

PROSPECTS AND OPPORTUNITIES

Lifestyle changes will lead to a decline across polishes over the forecast period
Wood-like furniture still offers scope for furniture polish sales
Shoe polish brands may innovate to mitigate decline

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

AIR CARE IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Aerosol disinfectants’ poor performance in 2022 impacted the entire category
Government policies discourage the use of cars, impacting sales of car air fresheners
SC Johnson & Son sees mixed performance in 2022, but remains category leader thanks the popularity of Glade

PROSPECTS AND OPPORTUNITIES

Aerosol fresheners will be boosted by home office increasing practice
New generations might help prevent more significant decline within electric air fresheners in the coming years
Brands’ increasing interest in aerosol disinfection shakes up the competitive landscape

CATEGORY DATA

Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

HOME INSECTICIDES IN ARGENTINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Fewer mosquitoes due to lower average temperatures negatively impact the category in 2022
Local production of aerosols shielded the category from further price increases
No changes in SC Johnson’s category’s control

PROSPECTS AND OPPORTUNITIES

Consumer awareness of mosquito-related diseases will drive the category over the forecast period
Spray/aerosol will remain the most popular home insecticide format
Chemical-free insecticides stand as a minimal threat

CATEGORY DATA

Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027